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Competitor Backlink Analysis
Competitor Backlink Analysis

Competitor Backlink Analysis Template

Analyse competitor backlink profiles, track referring domains, identify link-building opportunities, and benchmark your SEO.

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Competitor Backlink Analysis for SEO Teams 

In an age where search engines like Google are the ultimate solution to any query, SEO is a process that you cannot afford to ignore. One of the critical essentials to an effective SEO strategy is building links. Our Competitor Backlink Analysis Template helps you cover all the bases in this area. 

What are backlinks?

Backlinks are the links from other sites that direct the user to your site. Often known as incoming links or inbound links, they link a website to a page on another website.

Why are backlinks important?

Search engines like Google equate backlinks to the site’s quality and relevance. A more significant number of backlinks from reputable websites to your page will secure you a higher rank in relevant search engine queries. This, in turn, increases your website discoverability and directs more traffic towards it. In short, backlinks increase your website’s authority.

Why should you analyse your competitor’s backlinks?

Analysing your competition and studying their strategy is the best way to improve your own. Conducting a thorough analysis of your competitor’s backlinks will enable you to gauge which source websites are driving traffic towards your competitor and why. It will help you analyse where your website backlinks are falling short and the other link opportunities you can explore.

Analysing your competition and studying their strategy is the best way to improve your own. The Competitor Analysis Template can help organize this research. 

How to conduct a backlink analysis of your competitor?

Follow specific basic steps to analyse your competitor’s website:

  1. Make a list of your competitors.
  2. Choose which backlink analysis tool you want to use (For example, Ahrefs). The market is flooded with analysis tools or varying quality and reliability. Choose wisely.
  3. Conduct a backlink analysis using the tool.
  4. Note the number of backlinks and relevance of linking sites.
  5. Track and store the backlink analysis data. (Use our Template! Continue reading for further information.) 
  6. Report and update your link strategy accordingly.

Simplify your SEO experience with Stackby. We’ve created a state-of-the-art competitor backlink analysis template that will make backlink analysis extremely easy and effective for you! You can now keep track of all your competitors on one platform. 

Let’s give you an idea of the metrics that our backlink website analysis template allows you to track: 

  • Several backlinks for each website.
  • Nofollow and Dofollow links. The latter impacts the search engine rankings while the former does not affect the same.
  • Traffic through a particular website. Traffic through a particular website can be tracked alongside your broader content marketing activities. 
  • Referring to the pages that link your competitor’s website.
  • Keyword ratings and position. 



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Campaign & Content Planning
Desc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.

Title:Multi-Channel Performance Tracking
Desc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.

Title:Editorial Calendar View
Desc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.

Title:Team Collaboration & Approvals
Desc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows.

Stackby’s competitor backlink analysis template will allow you to connect to Ahrefs, a digital marketing tool that is known for backlink analysis. Revolutionise your backlink analysis experience with Stackby! Check out the video on how you can build your complete SEO tracker in minutes.

If you're using SerpStat, another SEO tool - you c an also check out SEO Backlink Analysis template. 

Frequently asked questions

What is a Competitor Backlink Analysis template?
A Competitor Backlink Analysis template in Stackby is a pre-built, fully customisable database that helps content creators, SEO specialists, and digital marketing professionals organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the Competitor Backlink Analysis template free to use?
Yes — the Competitor Backlink Analysis template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the Competitor Backlink Analysis template?
Click the 'Use Template' button on the Competitor Backlink Analysis template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the Competitor Backlink Analysis template?
The Competitor Backlink Analysis template is ideal for content creators, SEO specialists, and digital marketing professionals. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the Competitor Backlink Analysis template?
Absolutely. Every aspect of the Competitor Backlink Analysis template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

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