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Product Competitor Analysis
Product Competitor Analysis

Product Competitor Analysis Template

Compare competitor products on features, pricing, and positioning, and track changes to inform your product strategy.

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Free Product Competitor Analysis for Product Teams 

With new companies emerging by the hour and achieving success, the competition for any available market is bound to increase rapidly. Competition drives innovation and creativity and gives you that extra push that’s needed to boost sales and revenue. There is no field or aspect of business that has been left untouched by competition.

What is competitor research and analysis?

When you identify, analyze, and research your competitor’s products, business plans, and marketing strategies, it is called competitor analysis. Before we move any further, let’s understand its importance.

Why is competitor analysis critical?

In the current market climate, you won’t find a single successful company that hasn’t devoted a significant portion of its product competitor analysis resources. The question is, why?

Competitor analysis is critical as it:

  • Determines the strengths of your competitor’s product. You can use this information to analyze and improve your product.
  • Points out the weaknesses of the same, giving you an edge over your competitor.
  • It helps you estimate your sales and returns by keeping track of the various players in the market.
  • Allows you to research and eventually adopt the best practices in every aspect of the business by analyzing your competition strategies.
  • It gives you an idea of the current and upcoming marketing trends to plan and implement your business accordingly.

Competition can be both direct and indirect. Regardless of the type of competition or the size of your business, it is clear that no company can afford to ignore the numerous advantages associated with competitor analysis.

However, with an expanding market and companies stepping up to conquer it, keeping track of all your competitors can be quite a hassle. That’s why we’re here. Our Product Competitor Analysis Template, also known as competitive analysis template, helps you to:

  • Record detailed information of all your competitors on a single platform. 
  • Store the website URL of your competitor for future use.
  • Track the products launched by each competitor and the average price associated with each product for comparison.
  • Store the type of each product.
  • Keep detailed records of the strengths and weaknesses of each product.
  • Track the marketing strategies and channels associated with each for all your competitors.
  • Monitor the popularity of your competitor’s product.
  • Create a checklist to understand which features are associated with which competitor’s product.
  • Track the number of competitors for each type of product.
  • Monitor, track, and update the details regularly.

Stay ahead of the curve by keeping an eye out for the competition effortlessly with our Product Competitor Analysis Template.



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Design Asset & File Management
Desc:Attach mockups, prototypes, and brand files directly to project records so designers and stakeholders always access the latest version.

Title:Feedback & Review Tracking
Desc:Log design feedback, iteration status, and approval sign-offs in dedicated columns to keep review cycles organised and auditable.

Title:Sprint & Roadmap Planning
Desc:Organise features and design tasks into sprints using Kanban view, with priority and effort fields to inform roadmap decisions.

Title:Stakeholder Collaboration
Desc:Share filtered views of the database with external stakeholders so they see only the records relevant to them without exposing internal data.


Things you should include in the Competitive Analysis Template ?

Company Information :

  • Company name, size, location, and history.
  • Key leadership and organisational structure.
  • Financial performance and stability.

Product Information :

  • Detailed description of products or services offered.
  • Unique selling propositions (USPs).
  • Pricing strategies.

Market Information:

  • Target market and customer demographics.
  • Market trends and dynamics.
  • Regulatory factors affecting the market.

SWOT Analysis:

  • Strengths, weaknesses, opportunities, and threats for both your company and competitors.

Competitive Advantage :

  • Identify and analyse what sets your company apart.
  • Assess competitors' advantages and how they position themselves in the market.

How to Find Market Information for your Competitor Analysis Template ?

Industry Reports:

  • Access industry reports from reputable sources.
  • Look for market trends, growth projections, and key players.

Financial Reports:

  • Analyse competitors' financial statements for insights into their financial health.
  • Look for revenue, profit margins, and any patterns in financial performance.

Customer Reviews and Feedback:

  • Explore online reviews and feedback to understand customer satisfaction.
  • Identify common strengths and weaknesses mentioned by customers.

Social Media and Online Presence:

  • Monitor competitors' social media profiles for engagement and sentiment.
  • Assess their website, content, and online marketing strategies.

Networking and Industry Events:

  • Attend industry conferences, trade shows, or networking events.
  • Gather information about new products, partnerships, or strategies.

How to Use Competitor Analysis Template using Stackby

  • Sign up for Stackby: Create an account on the Stackby platform.
  • Choose or Create a Template: Use a pre-existing Competitor Analysis Template or create a new one from scratch.
  • Customise Fields: Modify the template to include specific fields relevant to your industry and business needs.
  • Input Data: Enter data for each competitor, including company information, product details, and market insights.

Collaborate and Update:

  • Share the document with your team for collaboration.
  • Regularly update the information as the competitive landscape evolves.
  • Integrate Tools: Stackby allows integration with other tools. Consider integrating data sources or tools for real-time updates.

Analyse and Make Decisions:

  • Utilise the data in the template for analysis.
  • Make informed decisions based on the insights gathered.

Remember, the key to an effective Competitive Analysis Template is keeping it up-to-date and leveraging the insights gained to refine your business strategy. 

Check out other related Template :
Agile Product Planning Template
Sprint Planning
Product Roadmaps
User Research 

Frequently asked questions

What is a Product Competitor Analysis template?
A Product Competitor Analysis template in Stackby is a pre-built, fully customisable database that helps product managers, UX designers, and product development teams organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the Product Competitor Analysis template free to use?
Yes — the Product Competitor Analysis template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the Product Competitor Analysis template?
Click the 'Use Template' button on the Product Competitor Analysis template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the Product Competitor Analysis template?
The Product Competitor Analysis template is ideal for product managers, UX designers, and product development teams. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the Product Competitor Analysis template?
Absolutely. Every aspect of the Product Competitor Analysis template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

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