25+ AI Marketing Tools Your Team Needs to Stay Ahead

Around 88% of marketers are already using AI in their day-to-day work, a number that is remarkably high and continues to grow each day. In fact, the AI market in the marketing sector is expected to reach $47.3 billion by 2025 (Seo.com report). Clearly, this isn't just a passing trend but a major shift in how marketing teams operate. The real question is: what makes AI so indispensable that such a large share of marketers have adopted it?

The AI marketing applications allow automating the manual work, facilitating the process of creating content, and getting additional insights about your customers. Teams can also work on strategy and creativity instead of hours of manual work.

The following is a list of the 30 best AI marketing tools by their applications. These tools are based on all the key areas of marketing in order to cover every stage of a campaign. Planning, workflow automation, content creation, SEO, reporting, and analytics, are each categories that serve a fundamental marketing function. Collectively, these tools allow marketing teams to simplify operations, personalize outreach, improve performance, and deliver effective and data-driven campaigns. Get ready to alter the style of handling marketing within your group.

What is AI used for in Marketing?

AI used for in Marketing

The AI marketing tools enable the marketing teams and marketers to save more time on the manual processes and concentrate more on the strategy and creativity. It is a game-changer for anybody in the digital marketing space.

The daily activities of marketing teams are evolving with AI. With the support of AI marketing tools, campaigns are now reaching entirely new levels of productivity and accuracy.

Here are some applications of AI in marketing:

  • Content creation: AI can create blogs, ad copy, and social media posts in seconds.
  • Audience segmentation: These tools analyze data to ensure that marketers are reaching the right people at the right time.
  • Personalization: AI platforms provide personalized messages and recommendations based on customer behavior.
  • Analytics and reporting: Teams use AI for performance tracking, to measure ROI, and discover trends quickly.
  • Automation: Routine tasks such as scheduling emails or posting to social media are now done by smart tools.

What Are AI Marketing Tools?

AI marketing tools are software that are used to implement artificial intelligence in order to make marketers work smart rather than work hard. They are the means that combine several tricks to make marketing automatic and easier, using technologies such as machine learning, natural language processing, predictive analytics, and others.

Here's what makes AI marketing tools stand out:

  • They collect and process massive amounts of marketing information in real-time.
  • They personalize content, emails, and advertisement campaigns to a customer.
  • They help to automate a number of tasks such as scheduling, reporting, and posting to social media.
  • They see patterns and predict customer behavior in order to be able to respond as a team.

For marketing teams and marketers, AI marketing tools open up new possibilities:

  • Faster content creation with built-in editors and copy suggestions
  • Better audience segmentation for reaching the right people at the right time.
  • More efficient campaigns AI can automatically optimize bidding, budgets, or creative.

In short, AI marketing tools can help teams work more efficiently, build better campaigns, and achieve measurable results with less effort. They are vital to any modern marketing strategy.

30 Top AI Marketing Tools (Categories & Details)

Here we have listed 30 of the best AI marketing tools, organized into useful categories for marketing teams and individual marketers. The overview for each tool includes its function, important features, and pricing so that you can confidently select the suitable tools for your campaigns.

#A. Content Management & Workflow Automation

1. Stackby AI

1. Stackby AI
  • Combines 5000+ third party applications to facilitate easy connectivity.
  • Has 8+ inbuilt applications to expand workflow options.
  • Provides a dynamic reporting dashboard for real-time analytics.
  • Gives access to 1000+ templates that are ready-to-use.
  • Promotes internal automation to facilitate routine tasks.
  • Features powerups for advanced customization.

Capterra Review

Stackby has been a production-ready platform since 2020. Other systems offer ridiculous limits and do not meet production-ready features. Stackby may be scaled and stable. 

Categories of workers include: — Civil Engineering Solution Expert

"Pricing, Package, and Environment. Stackby has been a production-ready platform since 2020. Other systems offer ridiculous limits and do not meet production-ready features. Stackby may be scaled and stable. Categories of workers include: — Civil Engineering Solution Expert (Capterra review, 2024).

2. Zapier

2. Zapier
  • This automation tool with AI features has the ability to automate marketing procedures, which are otherwise tedious and laborious, e.g., updating email lists to CRM processes.
  • It is integrated into thousands of apps to create integrations.
  • Offers multi-step automations, logic filters, as well as an AI chatbot "Zaps"
  • Pricing: Its paid plans cost an initial of $9/user/month (starter).

#B. Content Generation & Copywriting

3. ChatGPT

ChatGPT
  • In the need, compose good copy, marketing copy, and a brief for research.
  • It can be used for long-form articles and social postings in a frenzy, as well as to create pictures.
  • Has developed collaboration features.
  • Prices: ChatGPT Plus is available at $20 /user/month.

4. Gemini

Gemini
  • Google Gemini is used to brainstorm ideas, edit, and write.
  • Allows a variety of content (text, images, voice) and integrates with the daily Google applications.
  • Pricing: Free, Advanced plans starting from $22/user/month.

5. Jasper.ai

Jasper.ai
  • Brand Safe Copywriting Platform - Blog, Ads, Landing Page, Custom Tone/Voice Controls.
  • Can be used with Surfer SEO to generate optimized content
  • Pricing: $49/month (Annual) Starting plan, business, and pro

6. Writer.com

Writer.com
  • Ensures consistency of the brand, compliance & advanced editing for Marketing teams
  • Allows for customized language models and style guides as well as team-based approval flows.
  • Pricing: Team plan - $19/user/month (annual) $39/month (monthly)

#C. Content Optimization & SEO

7. MarketMuse

MarketMuse
  • AI-Enabled SEO content research, topic modeling & optimization platform.
  • Develops content briefs and gap analysis based on data.
  • Price: Free tier, Optimize $99/month

8. Surfer SEO

Surfer SEO
  • Real-time on-page analysis, monitor competitors, and keyword recommendations.
  • Content editor scores writing for SEO "readiness" and makes direct optimization recommendations.
  • Price: Plans from $79/month.

9. Hemingway

Hemingway
  • Editing tool for clarity- flags passive voice and difficult sentences, grades readability
  • Offline desktop version, fast and free web version
  • Price: $19.99 (desktop); editor web free

10. Grammarly

Grammarly
  • AI grammar, spelling & clarity checker; wide range of integrations.
  • Tone and Group Detection and Co-operation
  • Price: Free, premium at $12/month.

11. Clearscope

Clearscope
  • Offers real-time keyword optimization, Google Docs & WordPress integration.
  • Compare content with the leading competitors.
  • Price: Starts at $170/month.

12. Anyword

Anyword
  • An AI ad copy generator that relies on analytics to ensure copy success.
  • Can be used for multiple formats, such as Ads, Landing pages, E-mails, etc. Conversion optimized.
  • Price: Starts at $49/month.

#D. For AI GEO

13. Profound

Profound
  • GEO-personalization to web visitors- Switching of dynamic content based on the location of the user.
  • Automated A/B testing & content adaption in real-time.
  • Price: Customer pricing, Sales Price: Normally quoted based on

14. Writesonic

Writesonic
  • Write blog posts, advertisements, and landing pages in a high volume with AI.
  • It supports 25+ languages.
  • Includes content templates, image generation, and SEO tools.
  • Price: Starting at $19/month; team-based plans are custom.

#E. Image Generation

15. Midjourney

Midjourney
  • Take text messages and turn them into high-resolution images to use in marketing campaigns.
  • Best in creative brainstorming, Ads, and Concept Art.
  • Price: Plans from $10/month.

16. Canva

Canva
  • Canva is recognized for being easy to use, creating original visual elements, images, and graphics with Canva's new AI Magic Studio.
  • Background removal, branded templates and resizing options are available.
  • Price: Free version; Pro version $15/month.

#F. Video Editing

17. Synthesia

Synthesia
  • Anyone can easily make narrated videos at a professional level without using cameras.
  • Supports over 140 languages, custom avatars, and brand templates.
  • Price: From $22/month.

18. Invideo

Invideo
  • An online drag-and-drop video editor with AI to make videos fast.
  • Rich library of stock footage and auto-storyboarding.
  • Price: Free; paid plans from $15/user/month.

19. Descript

Descript
  • Make audio/video edits by just editing transcripts.
  • The overdub feature allows you to synthesize voice edits; team collaboration tools.
  • Price: From $12/user/month.

#G. Presentations

20. Tome

Tome
  • Make design slides and make visual stories in seconds.
  • Both live media and screens are flexible.
  • Price: Free base; paid plans, the price is charged based on usage.

21. Gamma

Gamma
  • Attractive slides, flowcharts, and diagrams are automated.
  • Best idea and content exchange.
  • Price- Free version (paid upgrades available); based on info.

22. Presentations.ai

Presentations.ai
  • Design slides at a fast pace and customize them by using AI design.
  • It offers in-built templates and dynamic visuals.
  • Price: Free and paid tiers.

23. Beautiful AI

Beautiful AI
  • AI-driven professional-level slides, layouts, and intelligent formatting.
  • A set of elements that can be reused to have a consistently branded look.
  • Price: From $12/month.

#H. Brand & Social Listening

24. Brandwatch

Brandwatch
  • Tracks sentiment, monitors digital conversations, and benchmarks competition.
  • Connections with CRM, social media, and analytics.
  • Price: Custom, contact sales quote.

#I. Influencer Marketing & Social Media

25. Ocoya

Ocoya
  • AI writing assistant for captions, tags, visual creation, and post scheduling.
  • Posts directly to large social platforms, with an analytics dashboard.
  • Price: Free trial, paid $19/month.

26. Influencity

Influencity
  • Manages influencer identification, screening, and campaign management.
  • More than 100 filters for granular audience targeting and analytics.
  • Price: Custom plans, depending on user/team size.

#J. Audio & Media Production

27. ElevenLabs

ElevenLabs
  • Speaks text, imitating other languages and genders.
  • Most effective with podcasts, audio file advertisements, and creation.
  • Cost: Free trial; paid subscriptions starting at $5/month.

28. LALAL.ai

LALAL.ai
  • AI-based tool to isolate and remove vocals/instruments in music tracks.
  • Quick batch processing is compatible with all formats.
  • Price: Pay-as-you-go; it begins at $15 a pack.

Benefits of Using AI Marketing Tools

The AI marketing tools provide a valuable pool of benefits to modern marketing teams and marketers. Using these tools means working smarter, doing more, and reaching audiences at a whole new level.

1. Increased Efficiency and Productivity

  • AI marketing solutions can automate routine processes such as scheduling, list management, and basic content generation.
  • Teams save time on manual labor- liberating hours for strategic planning and innovation.
  • The workflows become simplified, and campaigns are launched more quickly.

2. Personalization at Scale

  • AI marketing tools for small business assist in providing a personalized experience to each group of customers from content, to recommendations, and outreach - right message, right time.
  • Ads, landing pages, and emails can dynamically update according to real-time behavior, enhancing engagement.

3. Smarter Decision-Making

  • AI marketing tools also examine patterns and trends in real-time with deep data analytics.
  • Social sentiment insights, web analytics, and customer journeys inform teams about what works.
  • Teams can identify winning strategies, optimize campaigns in real-time, and report ROI with confidence.

4. Campaign Optimization and Content Creation

  • AI-powered writing, design, and video tools allow marketers to create, edit, and adapt content quickly.
  • Best-performing variants can be automatically identified, tested, and deployed.
  • The result is a consistent brand voice and more effective assets across the channels.

5. Scalability and Cost Savings.

  • AI marketing tools allow teams to manage marketing campaigns and channels without added headcounts.
  • Automation lowers mistakes, decreases unnecessary expenditures, and motivates efficient and affordable campaigns.
  • Marketing can be scaled up as the market expands, ensuring businesses remain agile and competitive.

How to Choose the Right AI Marketing Tool

The selection of an appropriate AI marketing tool can make or break the success of a marketing campaign. There are so many alternatives, and that is why you should take a thoughtful approach. Here's how to guarantee that the AI marketing tools you choose really contribute to brand objectives and processes.

1. Determine Your Marketing Needs and Objectives

The first step is to get the issues or bottlenecks that the team is experiencing. Do you waste your time producing content, writing reports, or cultivating leads? The determination of certain needs will help to match the tools with the pain points and goals.

2. Review Features and Functionality

List features that are must-haves, including integrations, automation, personalization, or analytics. Assess the scalability of the AI marketing tools as your business expands.

3. Check Ease of Use and Integration

Select tools that are user-friendly to the technical and non-technical team members. Make sure it fits with your existing marketing stack - CRM, email, analytics, and so on.

4. Consider Scalability and Flexibility

Choose tools capable of managing an increasing amount of campaigns and data in the long run. Workflow, reporting, and customization flexibility will future-proof your marketing.

5. Focus on Data Security and Compliance

AI marketing tools frequently handle sensitive customer data. Ensure that the vendor complies with the applicable laws, such as GDPR or CC, PA, and has a strong security system.

6. Compare Pricing and Support

Divide the total cost by license, onboarding, maintenance, and upgrades. Select tools that provide good customer support, tutorials, and continuous training.

7. Test and Measure Results First

Use real-world testing with free trials or demos where available. Establish KPIs and measure whether the tool increases the efficiency, ROI, or campaign outcomes.

With these steps, marketing teams can select AI marketing tools without hesitation that will genuinely support their campaign objectives, data security, and long-term growth. The right tool does not mean the tool with the most features, but the tool that fits the team's needs and objectives.

Final Thoughts

Adopting AI marketing tools is not just a trendy thing to do but a chance to transform the way marketing teams can succeed. With the changing technology, marketing is becoming complex and more competitive every single year. Through the use of AI marketing tools, teams are already experiencing improved efficiency, increased personalization, and actual business growth.

The possibilities are enormous, and every marketing team can identify a combination of AI marketing tools with mindful research and trial. When choosing your toolkit, consider your goals, the challenges you are facing, and your future plans for growth.

This is a dynamic digital age, and the adoption of AI marketing technology is no longer an option. It is the wisest way of empowering the marketers, satisfying the customers, and beating the competition. It depends on the people who are ready to utilize the full opportunities of artificial intelligence in marketing.

Need a one-stop AI marketing solution? Stackby can provide marketing teams with the best experience through its smart automation, profound integrations, and customizable dashboards. Use its AI to automate projects, explore campaign data, and crunch your whole marketing workflow. Try Stackby and have an even smarter approach to campaigns.