OKRs: Objectives & Key Results

OKRs (Objectives and Key Results) is a performance management framework designed to encourage companies to set, communicate and monitor broad organizational goals and results. The framework is meant to be transparent and to align business, team and individual objectives in a hierarchal, measurable way.

Because they are visible to everyone—top-down, bottom-up and cross functionally—OKRs ensure everyone is working toward the common goal.