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Marketing Templates

Campaign Management Templates

Campaign Management

Innovative, creative and eye-catching marketing campaigns are one of the key drivers of success for any venture today. From social media marketing to interactive surveys, live videos to online advertisements, an effective and well-planned campaign management plan can change the face of your business overnight! And the easiest way to manage your campaigns is by using a campaign management template!

What are the key essentials for any marketing campaign management plan?

  1. Set a goal for your marketing campaign. 
  2. Decide on your target audience. 
  3. Set a budget for your campaign planning strategy. 
  4. Decide on a platform/channel. 
  5. Organize your team and divide the work. 
  6. Determine the content. 
  7. Track your marketing campaigns diligently. This will help you analyse whether a particular strategy is a campaign management plan is working for you.
  8. Respond and Improve. Customer testimonials are first-hand inputs that will determine how your campaign planning strategy is being received by the target audience. Keep updating the same as and when necessary.

What is a Campaign Management Template?

A campaign management template is a preformatted document that helps you to track multiple aspects of your campaigns in an easier and accessible manner. This template usually is customizable, so you can make certain changes according to your requirements. 

Why do you need a Campaign Management Template?

Whether you are campaigning to attract new customers, increase your sales, advertise a new offer and improve brand loyalty, any marketing campaign requires meticulous campaign planning and execution. A campaign management template is an answer to all your problems!

Marketing campaign template is a one-stop solution that keeps track of all your campaign planning work and helps you hit all the benchmarks to ensure that your marketing gets results. 

Here at Stackby, we will assist you in launching your marketing campaign with our well planned and time-tested marketing campaign template. 

Who is this template for?

This template will be best used by marketers along with various sectors, SEO agencies, startups and SMEs.

How will Stackby’s Campaign Management Template help you?

You can set campaign goals, assign campaign leaders and divide your campaigns among various platforms. Our campaign management template will make your job easier by allowing you to:

  • Track the status of each of your marketing campaigns separately.
  • Check the amount spent on each campaign till date to make sure you do not overshoot your budget.
  • Keep track of the number of clicks.
  • Keep track of the number of conversions and conversion rates. It assigns a conversion status to each campaign. You can decide which platform and strategy are bringing the best results for your company.
  • Calculate your average CPA.
  • Set a start and end date for your marketing campaign.
  • Monitor and update your ad campaign management plan as and when required. 

You can switch to the Kanban or calendar mode to get a better overview of your campaign plan and deadlines. Use Stackby’s Campaign Management Template to plan, manage, and enrich your ad campaign management experience like never before!

You will also find these Templates useful: Ad Campaign Planning, Facebook Ad Campaign 

Blog Content Calendar Templates

Blog Content Calendar

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.

With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.

Why do companies spend time and money blogging about their products or services?

Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web.  Blogging is one of them. So, how does blogging help a business grow?

  • Increases the credibility of a company by acting as a source of relevant and authentic information.
  • Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
  • Increases the demand for your product/ service by attracting potential customers.
  • Contributes to enhancing brand loyalty and customer retention.
  • Directs and increases traffic to your website.
  • Benefits the company in the long term too as it is a permanent source of information.
  • Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.

With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.

Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?

Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!

Our Blog Content Calendar Template will enable you to:

  • Plan and manage your content writing work for multiple clients in one place.
  • Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
  • Monitor the blogs you and your team are currently working on and the level of difficulty.
  • Record the average CPC of each article.
  • Attach the graphics associated with each blog post and store the name of the designer.
  • Attach the target persona of each article to ensure that the blog content meets the expectation of the client.

With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level. 

Video Production Planning and Tracking Templates

Video Production Planning and Tracking

If you are given a choice between reading a long, written description of a product or watching a YouTube video on the same, there is a high probability that you will choose the latter. 

Videos allow an individual to express their ideas and a company to showcase their products in a visual, interactive, and engaging format.

Videos are easy to understand and drive traffic to your company’s website. They are easily searchable and allow companies to showcase their products uniquely. You can reach a wider audience with your YouTube channel’s help and analyse the performance of your video via YouTube metrics.

However, planning and producing a video is not a simple endeavour. From the type of video, the video content to the budget allocated for the same, video production planning requires careful consideration of several factors.

After the video has been produced and uploaded, you also need to analyse its performance to understand if video production’s current strategy is working. YouTube metrics such as the number of views, likes, dislikes, comments, etc. give you an idea about your video’s performance.

However, planning the production of a video and tracking video metrics is not easy. With multiple videos and a wide range of metrics data, tracking everything can be quite a hassle. Well, don’t worry! Stackby is here with a solution for you!

We have created a video production template for you! Whether you run your own YouTube channel or a video production agency, everyone can use this template.

Here’s how you can use the template to streamline your production process and monitor YouTube video metrics in a single place. The template allows you to:

  • Record the details of all the videos on a single platform.
  • Store the details of the brand concerning each video.
  • You can record the type of each video in the list. It can be a trailer, snippet, etc.
  • Collaborate with your video production team to manage your process end to end. 
  • Add the title of the video to the template itself. 
  • Record the duration of the video in the video production planning template.
  • Maintain and update the details as and when required.

You can also view the template in Kanban style which will help you to get clearer and quicker access to multiple information about a certain video.

You can also use the video production template to track the video metrics and manage your video reporting in the same place. 

All you have to do is integrate a column with YouTube API. This will allow you to pull in metrics data directly to your corresponding row. You can choose which information you want to look at, and can also refers it anytime to get the latest data.

You can track and monitor the number of likes, dislikes, views, comments, etc. and even bring title, description, video tags and more. You can schedule this API and sit back while you'll see your how your video is performing on YouTube in real-time. 

If you're a video production team or running a YouTube channel, this is a must for you. 

Google Analytics Report Templates

Google Analytics Report

Launched in 2005, Google Analytics is one of the most widely used tools that allow users to monitor, track, and analyze their websites, blogs, and social networks. It gives you a detailed analysis of parameters like the number of people that visit your website, the names of websites that direct traffic to your pages, the most visited pages on your website, etc.

Why is it essential to use Google Analytics?

Unlike several digital analytics services, Google Analytics is available free of cost! Let’s see why it’s so important to sign up for this service.

  • Reports website metrics, including page views, pages per visit, bounce rate, average time on site, and new visits.
  • Helps you understand which channels have directed the most traffic to your website.
  • Gives you an idea of the most common keywords used to access your website. 
  • Allows you to track if a user completes a specific action on your website, that is, the website’s conversion rate.
  • Monitors which users mostly use devices to access your website.
  • Analyses your website content and the effectiveness of your marketing campaigns.
  • Helps you understand which strategies are working and bringing the maximum returns.

Combined with easy access and a user-friendly interface, Google Analytics has become the go-to tool for users worldwide!

How to use Google Analytics?

It’s as easy as following a few simple steps!

  1. Create an account on Google and get access to Google Analytics.
  2. Enter necessary information like account name, website name, website URL, industry category, etc.
  3. Add the Google Analytics Tracking Code on every page of your website. This is essential if you want Google to track and analyze your website. The installation process will depend on the type of website.
  4. Set up goals and site search.
  5. View your Google Analytics report!

With Google Analytics generated too much data about your website, keeping track of everything can prove to be quite chaotic! This is where you can use some help from google analytic report templates.

With Stackby’s Google Analytics Report Template, you can source all the data from Google Analytics and track everything on a single interface. 

Using this automated Google Analytics Report template, you can:

  • Report the number of new users, session per user, and the percentage of new sessions for a particular period.
  • Track the average session duration and the total number of sessions.
  • Report on different aspects of your website like the number of bounces and the bounce rate.  
  • Get a monthly overview of all the relevant metrics data generated by Google Analytics.
  • Automate all these metrics in a sheet, so you don't have to manually copy paste in your spreadsheets. 
  • Build your custom Google Analytics Dashboard. 

Stackby’s Google Analytics Report Template will help you create detailed reports about the performance of your website. This will enable you to adjust your online strategy to attract the maximum number of users. Check out this tutorial on how you can automate your Google Analytics Reports and build your own custom dashboard.  

Email Verification Template Templates

Email Verification Template

While creating and managing an email campaign, email verification refers to the process of confirming whether an email address is valid and active before sending the email.

Why is email verification so important?

With different marketing strategies and plans taking up most of your time, is it worth engaging your resources in email verification? The answer is yes! Email verification is an unavoidable and crucial aspect of email campaigning. Effective email verification will help you:

  • Reduce the bounce rate. A bounce occurs when the email is no longer active, invalid, or incorrect.
  • Ensure the legitimacy of the recipients of your email. Email campaigning, although important, is a process that requires hard work and resources. Hence, you want to make sure that actual potential customers are receiving the emails you sent.
  • Create a database of valid emails that can be regularly used and updated by your marketing team.
  • Eliminate spam and increase deliverability. The latter is the ability to deliver emails to the customer’s inbox properly.
  • Increase your return on investment and boost your revenue.
  • Protect your company’s reputation and information database.
  • Create and report accurate email campaigning data.
  • Enhance customer engagement and retention.

What is ZeroBounce?

ZeroBounce is an online email verification software which ensures that companies engaging in email marketing get the highest possible returns. It identifies and removes the invalid email addresses and spam domains to reduce the number of bounces and improve the deliverability of the entire email campaign. 

Using an effective email validation tool and regularly updating and checking your email list is the key to email marketing. Are you facing difficulty keeping track of the process? Well, don’t worry! With Stackby’s Free Email Verification Template, you won’t ever have to worry about sending emails to invalid addresses!

Integrated with ZeroBounce, this email verification template is your one-stop solution to a successful email campaign! Using the free email verification template, you can:

  • Store and update your email list on a single platform. 
  • Import email verification data from ZeroBounce with a single click!
  • Track the status of each email address (Valid/ Invalid).
  • Track the domain name associated with email addresses and the corresponding domain age in days.
  • Increase email deliverability by focusing on verified emails.
  • Check and record the SMTP provider for each email (Microsoft/ G Suite/ etc.).

Stackby’s email verification template will increase your chances of getting valid responses from potential customers and will, in turn, lead to increased sales and revenue! With a verified email list, you can send out more confirmation emails, product launch emails, and promotional emails.

Email Marketing Templates

Email Marketing

With new and different marketing channels flooding the digital workspace, it is easy to ignore the once widely used email. However, email campaigning continues to be one of the most powerful methods of marketing, even today!

As the name already suggests, email marketing or campaigning is a marketing strategy that involves sending emails to potential and current customers to increase brand awareness and loyalty. If done correctly, email campaigning is highly effective and continues to be one of the most widely used marketing techniques.

With social media, blogs, videos, and advertisements taking up most of your marketing resources, you may question the wisdom of investing in email marketing.

Why is email marketing preferred?

  • Personalization: Email marketing, unlike social media, allows you to send customized messages to your customers, thereby increasing your chances of conversion.
  • Allows you to build one-on-one relationships with customers and, in turn, increases brand loyalty and customer retention.
  • Investment vs Return: Email marketing is extremely cost-effective, and the return on investment is high.
  • Easy to use: Developing and implementing an email marketing campaign is easy.
  • Targeted Audience: Your email campaign can be designed to reach a wider audience or to target specific customers who have shown prior interest in your product.

These are just a few of the reasons why email marketing has to be a crucial part of your entire marketing strategy.

The entire process from creating and sending an email to ensuring conversion involves several steps. Do you need help keeping regular tabs on the whole campaign? Do you want to conduct the best possible email campaign with the resources you have? 

Well then, you’ve come to the right place! Stackby’s Email Marketing Template has been designed to meet all your marketing needs with the click of a single button! 

Our marketing email template will enable you to store and update everything on a single interface. With all the easily available free email marketing templates, why should you choose Stackby? Here is why! Using our email campaign template, you can:

  • Keep a detailed record of each email campaign.
  • Store the graphics and content attached to each campaign.
  • Set a goal and assign a lead to ensure that the work is done.
  • Segment the target group as required for your marketing strategy.
  • Track the number of subscribers in each segment.
  • Record the start and end date of each campaign.
  • Track the number of emails sent, delivered, opened, and clicked.
  • Measure and store the email deliverability, open rate, and user conversion.
  • Record the total number of sign-ups and paid users.
  • Monitor and update each detail as and when required.

If you're using MailChimp, you can automatically bring your email metrics right inside your tables. Check out this email campaign tracking template.  

On-page SEO Reporting Templates

On-page SEO Reporting

SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website.

When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query.

Why is SEO important?

Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why?

  • SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements.
  • It increases visibility and enhances the user experience to a large extent.
  • It increases traffic to your website, which can lead to greater conversions.
  • Effective SEO can give you that extra edge over your competitor.
  • Allows you to understand what users search for and optimize your website content accordingly.
  • It is a cost-effective strategy to increase brand awareness and loyalty.

What is On-Page SEO?

When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO?

  • Use of keywords in your website content and URL.
  • Tracking the speed of your web pages.
  • Adding a meta description to your article content.
  • Adding paragraph subheadings (H1, H2) to enhance user experience.
  • Perfect your website using all such methods and move on to off-page and technical SEO.

Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy!

With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to:

  • Keep track of every page or website that is a part of your SEO process.
  • Record the document title and meta description used on the website.
  • Record and update the SEO audit score.
  • Monitor the crawlable and canonical aspects of the website.
  • Monitor and update all SEO related data as and when required.

Now keep track of every detail of your website's technical SEO process with this template. Use it with Website Performance Tracking template to cover both performance and SEO metrics with Google PageSpeed API integration. 

Growth Hacking Experiments Templates

Growth Hacking Experiments

Are you looking for new and innovative methods to increase the sale of your product and see your company grow? Let us introduce you to growth hacking experiments.

What are growth hacking experiments?

Growth hacking is a relatively new concept. As the word suggests, growth hacking is solely concerned with the company’s growth. It involves a process where several experiments are conducted across a variety of channels to grow a business and expand its customer base.

The concept of growth hacking has been around for a few years and is a significant reason behind the success of some very well-known start-up companies. It is less concerned with the process and more focused on the ultimate goal.

While traditional marketing techniques aim to increase the traffic through your website, growth hacking, or growth marketing focuses on the entire customer journey. Growth hackers use data to track customers through their journey and conduct various experiments at each level to increase the overall growth of the company.

Put; growth hacking is a data-driven, full-funnel marketing strategy! You may be wondering what the funnel is? Let’s breakdown the various parts of a growth hacking funnel:

  • Awareness: Knowledge about your product. Are people aware of your product?
  • Acquisition: The step of first engagement. What do customers see when they sign up?
  • Activation: Did they sign-up for your product? What can you do to increase the chances that they will try out your product?
  • Retention: Do they come back and buy again? What can you do to increase customer retention?
  • Referral: Did they refer the product to their friends? How can you turn your current customers into channels of marketing?
  • Revenue: How can you increase the revenue stream of your company?

Due to its continuously evolving and experimental nature, keeping track of the entire process of growth, hacking experimentation can be chaotic. Here’s Stackby to your rescue!

With our customizable Growth Hacking Experiments Template, you can create, strategize, and implement your growth hacks with immense ease! Using the growth hacking template, you can:

  • Record all the growth hacking experiments planned and conducted.
  • Add notes to each one for a better understanding of the process.
  • Assign a category to each experiment (User Acquisition/ Automation/ Management/ Marketing/ Promotional Offer).
  • Keep track of the channels on which the growth hacks are applied (Facebook/ Twitter/ Instagram/ Email/ Paid Ads/ Product Interactions/ LinkedIn).
  • Track the funnel impact of each growth hack (High/ Medium/ Low).
  • Assign a team to each experiment.
  • Store the graphics related to each growth hacking experiment.
  • Track the start and end date of each and monitor the status of the same (Yet to Start/ Planning/ Ongoing/ Completed).

Brainstorm ideas and experiments and implement them with minimum effort with Stackby’s Growth Hacking Experiments Template!

Marketing Plan Templates

Marketing Plan

Every company needs to market their products or services they offer to grab the suited customers. Without marketing, people won't be informed about the product and the company itself, and it will be difficult for any company to attract eyeballs.

Any of your marketing efforts need to have a marketing plan for 100% results.

It takes time, effort and a lot of planning to build your marketing plan for it to change eventually; but is it worth it? 100%.

Creating your own marketing plan is worth each and every minute of your time because let’s face it – a business without a marketing plan is like a house without a blueprint.

Nowadays, marketing can be done in numerous ways. The most used platforms for marketing are Social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc, YouTube, Television, Newspapers, etc.

Influencer marketing is also the rage nowadays wherein brands ask multiple influencers or actors/actresses to endorse their products.

Why do You Need a Marketing Plan?

Marketing plan is the way to create better goals for our business/product. You know what to expect out of your marketing efforts. It also helps you to have a clearer view of what aspect of marketing you need to focus on.

Last, but not the least, it helps you to be on track and be more consistent with your marketing efforts.

Sometimes however, it might become a bit frantic to track all the information regarding marketing plans on different platforms.

A marketing plan template from Stackby will help you keep track of the marketing plans and manage them in a single platform with easier accessibility.

Who Will this template be useful for?

This free marketing plan template will be useful for marketing managers, marketing teams, business owners, freelancers, SMEs, or any organization looking to market themselves or their products.

How will Stackby’s Marketing Plan Template help you?

Stackby’s marketing plan template will allow you to keep tracking details of all the marketing plans that the company has and all other related information and make managing easier.

With Stackby’s marketing plan template, you can:

  • Categorize your multiple marketing efforts at one place under the initiatives row
  • Easily track the starting and ending dates of your different initiatives
  • You can also keep track of the status of the initiative under the stage row – might be live, completed, in process, planning stage or just cancelled.
  • You can easily get hold of the person who has been leading any of the initiatives under task owner.
  • You can also check out what are the goals for each of your marketing initiatives.
  • It is also easy for you to check which marketing initiative is utilizing which platform.
  • Keep track of the following process of each of your marketing initiatives.
  • Keep an easy track of different metrics related to your initiatives – total number of clicks, conversion, conversion rate, your budget, expenditure, targeted CPA, etc.
  • You also get this template in the Kanban view for easier access and lookup.
  • You can also categorize different initiatives according to your understanding by creating multiple sheets in your stack.
  • Other than this, Stackby’s free marketing plan templates are completely customizable and made for your ease of working. 

You Will Also Find These Templates Useful: Campaign Management, Social Media Management, Blog Content Calendar 

Product Competitor Analysis Templates

Product Competitor Analysis

This is true not just for life but also for business. With new companies emerging and achieving success, the competition for the available market is bound to increase rapidly. Competition drives innovation and creativity and gives you that extra push you need to boost your sales and revenue. There is no field or aspect of business that has been left untouched by competition.

What is competitor research and analysis?

When you identify, analyze, and research your competitor’s products, business plans, and marketing strategies, it is called competitor analysis. Before we move any further, let’s understand its importance.

Why is competitor analysis critical?

In the current market climate, you won’t find a single successful company that hasn’t devoted a significant portion of its product competitor analysis resources. The question is, why?

  • Determines the strengths of your competitor’s product. You can use this information to analyze and improve your product.
  • Points out the weaknesses of the same, giving you an edge over your competitor.
  • It helps you estimate your sales and returns by keeping track of the various players in the market.
  • Allows you to research and eventually adopt the best practices in every aspect of the business by analyzing your competition strategies.
  • It gives you an idea of the current and upcoming marketing trends to plan and implement your business accordingly.

Competition can be both direct and indirect. Regardless of the type of competition or the size of your business, it is clear that no company can afford to ignore the numerous advantages associated with competitor analysis.

However, with an expanding market and rapidly increasing companies, keeping track of all your competitors can be quite a hassle. That’s why we’re here. Our Product Competitor Analysis Template, also known as competitive analysis template, you can easily:

  • Record detailed information of all your competitors on a single platform. 
  • Store the website URL of your competitor for future use.
  • Track the products launched by each competitor and the average price associated with each product for comparison.
  • Store the type of each product.
  • Keep detailed records of the strengths and weaknesses of each product.
  • Track the marketing strategies and channels associated with each for all your competitors.
  • Monitor the popularity of your competitor’s product.
  • Create a checklist to understand which features are associated with which competitor’s product.
  • Track the number of competitors for each type of product.
  • Monitor, track, and update the details regularly.
Website Performance Management Templates

Website Performance Management

In this era of digital and technological revolution, your entire world can be reduced to the screen of your tablet! From shopping for everyday groceries to buying a car, we resort to the online world for everything!

So, the companies selling their products and services have to ensure that the user experience is flawless if they want customers to be loyal to their brand for a long time.

A company’s primary online presence is its website. The website is used to launch and sell products and provide customer service. Now, consider a situation where you want to buy a company’s product. The first thing you’ll do is visit their website. However, if it takes too long for the website to load, there is a high chance that you will change your mind and switch to another brand.

Hence, every company monitors and manages each aspect of their website to ensure that it is according to its needs. This is website performance management.

Website performance management is analyzing and monitoring the website to make sure that it interacts seamlessly with users. Why is it important?

  • Ensures that the site’s content does not take too long to load.
  • Enhances customer experience.
  • Reduces bounce rates and, in turn, increases customer retention and contributes to brand loyalty.
  • Increases the number of visits and conversions to your website.
  • Creates a good impression and improves brand perception.

How does Google’s PageSpeed Insights help?

PageSpeed Insights is a tool that analyses your website and highlights the issues causing the low speed and performance of your website. It performs this function for both the mobile and desktop versions of your website. With PageSpeed Insights, you can conduct an on-page performance audit of your website to gauge its speed and improve its SEO rank.

Once you’ve perfected your performance management plan, executing and keeping track of everything is key to success. We can help with that!

With Stackby’s Website Performance Management Template, you can integrate your website performance data from PageSpeed Insights and keep track and update each detail from a single interface!

Using Stackby’s Website Performance Management Template, you will be able to:

  • Track the performance of your website without any hassle!
  • Store a list of the websites whose performance you’re tracking and analyzing.
  • Import performance analysis data from PageSpeed Insights.
  • Record the total byte weight and input latency.
  • Monitor the request count and transfer sizes.
  • Keep track of the bootup time.
  • Record and monitor the speed index.
  • Update the records to get a real-time analysis of your website’s performance.

Stackby’s state-of-the-art performance review template will make website performance management a walk in the park for your SEO & marketing team!

B2B Content Calendar Templates

B2B Content Calendar

B2B Content Writing, also known as Business-to-Business Writing, is where one company creates content for other companies that comes under their target audience. This can be in blog articles, social media posts, Quora answers, and so on.

B2B content has its own format, writing style and of course - audience. Content marketing is an important marketing aspect of multiple businesses in the market and content is the main focus. 

However, keeping up with multiple industry trends, researching, creating content in different formats, and putting out content regularly can be a lot. Scheduling/Planning your content beforehand is a sure-shot solution of keeping up with everything a good content needs and producing content regularly. 

You can easily bring your team on-board, and keep track of all your content needs with Stackby’s B2B Content Calendar Template. You can easily use it to:  

  • Track the details of all your content tasks on a single interface with minimum effort!
  • Record the content's title and add a description for each article to facilitate better understanding and clarity among your team members.
  • Keep a record of the keywords that need to be emphasized in the article.
  • Monitor the current status or stage of the article. Your content could be in the planning, staging, production, editing, or live stage. This will allow you to keep track of your team’s progress.
  • Keep an eye on the publishing date and completion date for each article. This will ensure that the work is completed and published within the deadline set by the company.
  • Attach the thumbnail, if any, to the template for easier access.
  • Record the content type for each one and attach links to relevant examples to help your team understand what you’re looking for.
  • Maintain detailed records of all your team members. This includes recording their location, contact details, and job description. The same can be done for the team lead also. Add a photo of the lead to the template if necessary.

Stackby’s B2B Content Calendar Template offers multiple views to give you easier access to organizing and filtering your work! This includes the grid view, Kanban (stage) view, publishing date view, and the inbuilt content calendar view. Collaborate with your team and produce high-quality content with Stackby’s easy-to-use B2B Content Calendar Template!

Content Distribution Checklist Templates

Content Distribution Checklist

Content distribution is the act of promoting content in various forms on online platforms to target the audience and make them aware of your product or service. It can be done through a blog, social media, or email newsletter. But the most-used channel is social media for such kinds of promotions.

A lot of brands use multiple social medias, ads, communities, etc as a means to promote their products. However, keeping track of multiple content distribution tasks during different days can prove to be quite challenging. The best way to keep track of all your content distribution effort is to maintain a checklist.

A content distribution checklist template will help you manage and control all the checklists at once, and you will be in control of every promotional activity going on.

Why Do You Need It?

Creating content is not the only part of content marketing. You need to maximize the content marketing efforts by continually promoting and re-promoting the content. Your content distribution efforts will majorly be divided in three categories – social media, owned media and third-party media.

Other than distributing content, you also need to include the next steps you want your reader to take after or while going through your content. You need a content distribution checklist to make sure that you keep a track of all your content distribution efforts easily.

But preparing and managing such a checklist for so many different tasks is a very heavy workload and time-consuming. A content distribution checklist template will serve as a problem-solver in this situation.

With the template, you can keep track of all the distribution checklists in one place and manage them all at ease - tick on those done and work for that checklist that has not been tick marked. 

Who will this be useful for?

This free content distribution checklist template will be useful for content managers, marketers, marketing teams, business owners, SMEs, and Marketing agencies.

How can Stackby’s Content Distribution Checklist Template help you?

You can keep every kind of information about the content distribution on different columns, such as the task name, notes, platform, status, and context, in one place. It can also be made according to your wants and filter as you see fit.

Using content distribution template, you can:

  • List all your content distribution efforts according to priority or convenience.
  • Add notes to the listings to give a better understanding about the tasks listed in the checklist
  • List the name of the platforms for each task you want to undertake
  • Track the status of all the listed tasks by creating a checklist to mark as done when the task is completed.
  • You can also add the name of the content that is going to be promoted according to the listed task
  • You can access the multiple sheets in the stack listed according to your convenience, and you can add more as well.

Stackby’s Content distribution checklist template is completely customizable and easy-to-use. If you are elevating your content marketing efforts, the content distribution template is a must for you!  

You will also find these templates useful: Copy Management, Blog Content Calendar, Social Media Management

SEO Backlink Analysis Templates

SEO Backlink Analysis

Search engine optimization is carried out on multiple fronts and consists of several aspects and techniques. Backlinks form an essential part of any effective SEO strategy.

What are backlinks?

Backlinks are links from a page on a website to another website. It is a very common concept in search engine optimization and contributes to the ranking of a website on a search engine. Put in simple terms, when a web page links to any other page, it is called a backlink.

Before we go any further, let’s get an understanding of No Follow links and Do-Follow links. Nofollow links do not contribute to the ranking of a webpage. The presence of a nofollow tag tells the search engine to ignore that link. On the other hand, dofollow links are links without a nofollow tag. It is the default state of any link.

How will backlinks help you?

If you’re going to spend your time and resources developing and maintaining quality backlinks, you should know why they are so important?

  • The number of backlinks indicates the popularity of your website.
  • Quality links from authoritative websites add credibility to your web page. They tell a search engine that others vouch for and refer to your web page.
  • Drive traffic to your website, which leads to increased awareness about your company or product.
  • Increase the web presence and visibility of your website.
  • For a backlink to significantly contribute to your company website’s search engine ranking, it should be from an authoritative, relevant, and quality site.
  • Analyzing your website’s backlink profile enables you to understand if your current strategy is working in your favor.

What is Serpstat?

Serpstat SEO is a tool that can be used by your marketing team to conduct comprehensive SEO analysis and seo rank reporting of your website, including backlink audit and analysis.

However, keeping track and monitoring all the backlink analysis related data can sometimes be challenging. This is why we, at Stackby, developed an SEO Backlink Analysis Template!

With our seo reports template, you can import and integrate all your backlink data from Serpstat with the click of a single button! Out of all the available analytic report templates available, here’s why you should choose us.

Using our backlink analysis template, you will be able to:

  • Keep track of the backlink analysis of all your websites.
  • Monitor the total outlines, external domains, and referring IPs.
  • Track the dofollow and nofollow links data.
  • Record the referring links and referring domains.
  • Monitor and update other backlink analysis data as and when required.

With Stackby’s SEO Backlink Analysis Template, you can monitor all your webpages’ backlink profiles from a single interface with minimum effort! Check out the Keyword Research template as well to automate your keyword research and content planning process and SEO Keyword Analysis template to track your domain's # of ke ywords. 

Twitter Posts Metrics Templates

Twitter Posts Metrics

This digital era has seen many changes and developments in almost everything. Our way of living, communicating, and even expressing has changed due to the influence of technology. But what has influenced us most is social media.

Social media is used for communicating and industries to attract eyeballs and advertise their products or services. Many social media apps are being used for this purpose, and Twitter is one of the most used platforms for advertising.

Nowadays brands are using in-built social media analysis reports to track their engagement rate. You can use these insights to determine which is your best performing content, when should you post to get the best engagement, follower’s growth, engagement and ROI.

Keeping track of them all and managing them separately is an overwhelming amount of work and can be very time-consuming.

A Twitter Metrics Template will help you keep all of your updated data on a single platform and keep your work as easy as possible.

Why do we need a Twitter Metrics Template?

As with any other managerial activity, you should also give social media a very serious consideration. Keeping updates about your customers and what they think about your brand and product is essential for any organization.

With the help of the Twitter Metrics Template, you will be able to:

  • Track how much is your Twitter follower growth
  • Know how engaged your Twitter followers are? 
  • Track the number of times your product or brand was mentioned on Twitter
  • Keep track of your tweets.
  • Measure your Twitter activity. 
  • Get your follower to following ratio.
  • Get the number of clicks and likes.

You will be able to easily pull-out a lot of information to review and make marketing plans for the future. With google metrics, you come to know about your performance on social media. With this Twitter Metrics Template, you will be able to keep track of every data or activity that google metrics relays you.

How will Stackby’s Twitter Metrics Template help you?

With the Twitter Metrics Template. You can manage and track all of the Twitter activities in a single platform and one go. You have to link your Twitter account with the template, and you can track all Twitter analytics in real-time with this template in a much more organized way.

The template is completely customizable, and you can categorize and group the data and then filter it accordingly. It is quite easy and convenient to use and is easily accessible. The time you will save by using this template will be a boon for you as you will use your energy in some other productive work.

Using this template; you can:

  • Pull in Twitter metrics by connecting using the Twitter API.  
  • Track the number of impression counts.
  • Monitor the like count and retweet count.
  • Record the user profile clicks and reply count.

If you are getting started with or using Twitter marketing, this is the correct choice for you!

Ad Campaign Planning Templates

Ad Campaign Planning

Advertising is an integral part of a company’s workflow. It serves a dual purpose. Advertising is both a promotional as well as a marketing activity.

Your company's product development team worked day and night to produce the best and most innovative product for your company. However, if you don't market the product properly by conducting strategic and well-planned ad campaigns, it won’t bring any revenue for the company.

Ad campaigns are conducted both online and offline on a vast range of platforms.

From social media, blogs, Google ads, WhatsApp messaging service to roadside banners and pamphlets, the companies choose the platform depending on the customer base they want to target.

An effective ad campaign directly leads to increased brand awareness and customer acquisition. It helps raise the visibility of your company's brand and corresponding product.

Personalized ad campaigns allow you to build a relationship with your customer base, which positively impacts brand loyalty. It allows you to launch your new products in front of a wide audience and attract as many potential customers as possible.

Before you go ahead with your advertising campaign planning process, it is important to analyze its cost-benefit ratio. The resources you spend on advertisements should not exceed the returns it brings in new customers.

You must choose the right platform and employ the right people who can develop creative and innovative ideas for the advertising campaign planning process.

To maximize their benefits, companies conduct ad campaigns on multiple platforms depending on the target audience. However, managing an advertising campaign planning process can be quite tedious and time-taking.

Stackby's Ad Campaign Planning Template will allow you to track multiple campaigns using a single platform. Bid farewell to the days when you had to go through multiple databases to extract the information you are looking for.

With Stackby's Ad Campaign Planning Template, you can easily store all the details of your ad campaigns. Using the template, you will be able to:

  • Record the details of all the ad campaigns run by your company.
  • Record the platform of each ad campaign. It can be Facebook, WhatsApp, physical advertisements like roadside banners, Telegram, Google Ads, emails, etc.
  • Appoint an assignee for each campaign. You can also appoint multiple assignees.
  • Store the details of each assignee under the assignee’s tab of the template. You can record the current position of the assignee.
  • Maintain and update the contact details whenever necessary. This includes the phone number and email address and helps avoid any communication gap between your team members.
  • Keep a check on the total number of ad campaigns that each assignee is responsible for.
  • Monitor and update the details as and when required.

Collaborate with your marketing team to run the most effective ad campaign for your company using Stackby’s Ad Campaign Planning Template!

Print Editorial Calendar Templates

Print Editorial Calendar

Publishing an editorial requires collaboration with several authors and adherence to article deadlines.

Looking for a template to help you track all your articles and authors? Well, your search is over! Stackby has developed a Print Editorial Calendar Template to assist you in organizing and publishing your monthly editorial! This template can be used for both print and digital editorials.

This template is a one-stop solution to all your editorial issues with its multiple views and easy-to-use interface. You can track and monitor the ongoing work to ensure that you can publish it in time!

Here’s how you can use our Print Editorial Calendar Template to streamline your work. Using this template, you will be able to:

  • Record the details of every month’s issue in one place.
  • Attach the cover page of each month to the template itself to facilitate easier access among your team members.
  • Record the finishing date of each month’s editorial. Along with the finishing date, you can also track the release date. This will help you plan your work to ensure that it is completed on time.
  • Store the main topic of the editorial. It can be anything ranging from social media, blockchain technology to quantum computing.
  • Add notes and descriptions wherever necessary.
  • Track the status of each month’s editorial (Research/ Designing/ Editing/ Final Check/ Released).
  • Record the total number of pages and the total number of articles in the editorial.
  • Use the kanban mode to view the data in cards categorized according to the editorial's current status.
  • Record the details of all the articles being published under the Articles section of the template. Track the author of each article and the month when the particular article is being published.
  • You can track the status of the article (Research/ Ready/ Under Review/ Final Edit/ Completed). You can organize the article-related data in cards divided according to article status in the kanban mode.
  • Add attachments related to the article to the template and record notes if necessary.
  • Track the scheduled completion date of each article.
  • Record the details of the authors of each article. You can store their contact details in the template to ensure seamless communication.
  • Track the number of articles assigned and worked on by each author. This will help you distribute the work equally and ensure that none of the authors is assigned too much or too little work.
  • Maintain and update the details for each month’s issue.

Apart from the Kanban view, the print editorial calendar template also has an in-built calendar and gallery view that allows you to view your data in multiple formats. Collaborate with your authors and team members and publish each month’s editorial without any obstacles with Stackby’s Print Editorial Calendar Template!

SEO Strategy Templates

SEO Strategy

Keywords play a vital role in content creation and to bring out the website from other competitors. Using relevant keywords in your content is as necessary as writing down the correct information. The analysis of keywords is a crucial step that has to be performed to bring out the best keywords from the competitors’ other content

The keyword research template will help you find and manage all the keywords from different sites and let you know how many keywords have been used in each site’s content and frequency with the help of SerpStat's API. 

It is easy to perform keyword analysis when you have every site’s information available in one place and all the keyword’s status in the other column. Combine it with SEO plan template will make your work easy and help you in managing your keywords.

Why should you conduct & automate Keyword Analysis as a SEO Specialist?

Keywords are the key to make your content or campaign shine out among other competitors. It is important to have keyword analysis because it allows you to:

  • Spend efficiently: With keyword analysis, you would know what the crucial keywords are and in which words to spend your money. 
  • Eye trends: Relevant keywords that are on the trend will help you in attracting an audience. 
  • Increase conversions: Identifying and using well-converting keywords will help you in getting a better return on investment. 
  • Prioritize your time: With a keyword analysis template, it is easy to find relevant keywords. You would manage your time that otherwise wouldn’t be possible if there was no keyword analysis template.
  • Find new markets: Use keyword analysis to find new leads and increase your horizon.

Despite all these advantages, most marketers do not spare enough time and money on keyword analysis because it consumes a lot of time. 

But with the help of this SEO strategy template, you can save a lot of time by getting to the relevant keywords in no time and automatically tracking the details (volume, difficulty etc.), making you more productive. 

Search and find your relevant keywords with the help of this template and create your content calendar on that basis. It will help you effectively strategize your time and work schedule, and your money would be spent on the keywords that are worth it. 

YouTube Channel Metrics Templates

YouTube Channel Metrics

Suppose you are given the option to read an article about a product or service and watch a video. In that case, there is a high probability that you will be inclined to watch the video. Videos are visually engaging and far more effective in conveying the same message. Hence, the popularity of YouTube does not come as a huge surprise! 

You can be a teenager looking for your favorite phone or a couple furnishing your dream house. It does not matter which age group you belong to or what you are looking for! Everyone turns to YouTube for everything!

Hence, any company cannot afford to ignore marketing on YouTube! A meticulously designed and well-planned YouTube channel can boost your sales and revenue overnight. YouTube is the second largest search engine (after Google!) on the internet. No doubt, there are 32 Million YouTube Channels (as of 2020). If you are still not convinced, let’s see why having a substantial presence on YouTube is so essential for any business:

  • As already stated, almost everyone prefers videos over written content
  • YouTube videos drive a significant amount of traffic and increase brand awareness.
  • Regular updates on your company’s YouTube channel will increase customer engagement and familiarity with your company among customers.
  • Videos on YouTube allow you to convey more information about your product within a shorter period.
  • Customers are more likely to revisit your channel to watch videos that revisit to read articles.

It is an excellent opportunity for your sales and marketing team to unleash their creative potential!

YouTube will always be there! The content you create and upload on YouTube is always available, even for future potential customers.

Wondering how to attract more users to your YouTube channel and maximize your views? Here are some tips:

  • Create and upload engaging, interactive video content.
  • Choose your video title carefully to attract the attention of customers.
  • Add quality descriptions and tags to your videos.
  • Use SEO techniques for your YouTube channel.
  • Promote your videos on multiple platforms, including social media.

Considering the advantages of creating and having a YouTube channel, you must plan and execute your YouTube strategy carefully and keep track of YouTube metrics to gauge your videos’ performance. 

We can help you with that!

With Stackby’s YouTube Channel Metrics Template, you can track channel metrics on the template youtube dashboard. The template will keep track of youtube browse features and allow you to:

  • Track the videos uploaded on your YouTube channels.
  • Store the title and description of each video.
  • Record the number of videos in each channel and the number of subscribers of the corresponding channel.
  • Record the number of views up to date.
  • Check if it’s made for kids or not.
  • Monitor and update the details as and when necessary.

You can use this for your own channel or even use it to track your competitor's channels. If you want to manage your video production & track individual video metrics on YouTube, check out this Video Production Planning & Tracking Template .  

Facebook Posts Templates

Facebook Posts

Consider the following statistics. Currently, Facebook is the world’s top social networking site with more than 2.7 billion monthly users (That’s 35 % of the population!). Almost 60 percent of the users visit the site every day, and around 80 million businesses use Facebook Business Pages.

Apart from social networking, people today use Facebook for finding out about their favourite products, new launches, and even customer service in some cases. 

Hence, having a wide presence on Facebook has now become a precondition for the success of any company. If your Facebook strategy is not well planned and executed, you are bound to miss out on a large number of potential customers.

Companies can use both Facebook Groups and or Facebook Pages/Business Pages to launch or promote their products and services. Before we go any further, let’s understand why Facebook posts are so important:

  • As the statistical data already shows, you can reach billions of potential customers with the click of a single button!
  • This increases brand awareness to a large extent.
  • It is extremely cost-effective. You can start your own Facebook Business Page for free!
  • Continuously uploading engaging and attractive posts on your Facebook page can help enhance brand loyalty.
  • Facebook posts drive traffic to your website. 
  • Help you monitor and analyze your competitors, capitalize on their weaknesses, and learn from their strengths.
  • Allow you to engage with other businesses too.
  • Give you a better understanding of your customer base, which allows you to customize your marketing strategy.

A key aspect of successful Facebook marketing is engagement. Your Facebook post should be so creative and engaging that the customer will feel compelled to react and respond to it. They will further share the post with their friends and co-workers.

However, keeping track of Facebook metrics can be a challenging task! Since it is so crucial to your success, Stackby has developed an analytics report template to make your job easier.

Use Stackby’s Facebook Posts Template to track and analyze the performance of your Facebook posts. With a large number of Facebook page templates available, why should you choose us?

Here’s why. Using this template, you can:

  • Keep track of all your Facebook posts.
  • Monitor the status of each post (Not Started/ In Draft/ Published).
  • Record the date on which each post was uploaded.
  • Assign a Post ID for easier tracking.
  • Store the graphical assets associated with each post.
  • Track the number of impressions and engaged users.
  • Monitor the number of clicks, likes, and love responses.
  • Keep track of the posts on the template’s in-built publishing calendar.
  • Monitor and update the details as and when necessary.

Analyzing and monitoring post metrics will help you understand which content and strategy are working in your favour. Use Stackby’s Facebook posts today and notice the difference! If you're also running paid ads on Facebook, check out our Facebook Ad Campaigns template.   

Facebook Ad Campaigns Templates

Facebook Ad Campaigns

Facebook is one of the most widely used social networking sites in the world. A decisive majority of the world uses Facebook daily now. Because of the large audience present on Facebook, it has become commonplace for advertisement and media. Many companies now advertise their products or any news they want to circulate.

Running Facebook campaigns has been proven to be very effective with high conversion rates of leads into customers. However, running Facebook campaigns can be highly stressful too.

An easy way to manage multiple campaigns and their unending details is to use Facebook ad templates.

Why do you need a Facebook Ad Campaigns template?

Facebook campaigns can be equal parts stressful and equal parts rewarding. Managing all the little details along with tracking different KPIs and campaign metrics can prove to be a little too much to handle.

An easy way to do this is to have all of your information at one place and categorize it in a way that you can access it whenever you want. Facebook ad templates are a perfect fit for your requirements!

You can easily plan and manage your Facebook ad campaigns; along with tracking your campaign metrics in real-time with a Facebook campaign management template.

How can Stackby’s Facebook Campaign Template help you?

With the Facebook Ad Campaign Template, you can:

  • Manage your campaigns, adsets and ads in a single place via bringing data from the respective APIs. 
  • Keep track of all the ad campaigns and check on their status, whether they are active or inactive.
  • Automatically pull in of all the unique clicks, CPC, CTR, spend etc. by campaigns, adsets and ads.  
  • Know when a campaign started and when it is going to end and plan accordingly for the next one.
  • Categorize them and link the related campaigns to their categories and get correlated results when searched.
  • Organize all your ad assets to have a clear picture of that campaign.
  • Categorize your campaigns and paste the links of the ads that are running under that campaign. 
  • And finally bring all your facebook ad account statistics to summarize your efforts. 

A well-designed facebook campaign might get hectic to manage, but with this Facebook Campaign template - you can efficiently manage and track your facebook ad campaigns in a single place. Collaborate & share with your team or clients, and get the most bang for the buck. Automate your facebook ad metrics tracking, and focus on building awesome ads.

Check out this awesome tutorial video to learn how to
manage your facebook ads.  

Off-page SEO Metrics Templates

Off-page SEO Metrics

Have you ever wondered how to help more people find our website? Or how to increase the traffic through your website? The best and easiest way to do this is SEO or Search Engine Optimization.

In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of your restaurant, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have.

So, if you are running a company, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO comes in.

SEO, or Search Engine Optimization, is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94 % of people who google something click on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind, SEO is concerned with organic traffic and not the paid search results.

Why does your business need SEO?

  • It is cost-effective and has a high return on investment.
  • Drives traffic to your website, increasing brand awareness.
  • The traffic pulled in by SEO can turn into conversions and boost your sales and revenue. 
  • High ranking in search engines adds credibility to your website and improves brand perception.
  • Customers prefer organic links over paid listings in a search engine.

What is Off-Page SEO?

SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence.

Are you struggling with managing your off-page SEO metrics? With too many website pages and even more metrics data, recording and tracking everything can be cumbersome. 

But with the help of Stackby’s Off-page SEO Metrics Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for better easier tracking and better optimization.

Using Stackby’s Off-page SEO Metrics Template, you can:

  • Record all the websites and their corresponding SEO data on a single platform.
  • Monitor the domain authority and page authority scale data.
  • Track the external backlinks and external redirects.
  • Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages.
  • Monitor and import all the above metrics from Moz API automatically. 

Off-page SEO plays a crucial role in boosting your search engine rankings and, in turn, the amount of traffic and leads for your company. Track your on-page metrics, check out the On-page SEO tracker template

Podcast Editorial Calendar Templates

Podcast Editorial Calendar

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results.

At StackBy we know this. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more. We’ll go later in detail to find the usage of each sheet.

Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets -

  1. Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast)
  2. Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more.
  3. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced.
  4. Podcast Sponsorships - It lets you track all the current sponsorships and invoices.
  5. Podcast ad units - Helps you map the ad units with the companies.

If you want to use the template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way they want. Happy Podcasting!