PR and Media CRM Template

A strong SEO strategy is essential for improving your website's visibility, attracting organic traffic, and maintaining a competitive edge. Stackby’s SEO Strategy Template helps you manage your entire SEO workflow in one place, from keyword tracking to backlink management and content optimization. Whether you are an SEO specialist, a content marketer, or a business owner, this template provides a structured approach to executing your SEO strategy efficiently. Why Use This Template? Managing an effective SEO strategy involves juggling multiple components—keyword research, on-page SEO, link-building efforts, and performance tracking. Without a centralized system, it’s easy to lose track of important data, leading to inefficiencies and missed opportunities. The SEO Strategy Template streamlines your workflow by offering: A structured way to track and manage keywords, backlinks, and site audits. A collaborative workspace to align your team’s SEO efforts. Automated integrations with third-party SEO tools via Stackby’s API connections. A single dashboard to monitor SEO progress and make data-driven decisions. How This Template Works in Stackby This template includes key tables designed to cover different aspects of SEO planning and execution: 1. Keyword Research & Tracking Log target keywords, search volume, keyword difficulty, and ranking position. Categorize keywords by type (branded, non-branded, informational, etc.). Track historical ranking trends to measure progress. 2. Content Optimization Plan Maintain a content calendar with article titles, primary keywords, and publishing status. Assign SEO-optimized content to writers and track deadlines. Link content pieces to targeted landing pages for a holistic SEO approach. 3. Backlink Management Record backlinks with source URLs, domain authority, and anchor text. Monitor the status of link-building outreach campaigns. Categorize backlinks into dofollow, nofollow, and sponsored links. 4. Site Audit & Technical SEO Log technical SEO issues like broken links, page speed, and mobile-friendliness. Assign tasks to fix errors and track completion status. Maintain a checklist for structured data, metadata, and URL optimizations. Key Features & Benefits Customizable Fields: Adapt the template to fit your specific SEO needs, whether for e-commerce, blogs, or corporate websites. Automations & API Integrations: Connect with SEO tools like Google Search Console, SEMrush, or Ahrefs to pull real-time data. Collaboration & Workflow Management: Assign tasks, set priorities, and collaborate with your team in real-time. Visual Tracking & Reporting: Use different views such as Calendar, Kanban, and Table view to track SEO efforts effectively. Real-World Use Cases SEO Agencies: Manage multiple client projects, track rankings, and oversee content and backlink strategies. Marketing Teams: Align SEO initiatives with overall content and digital marketing plans. Freelance SEO Specialists: Maintain a structured workflow for keyword research, content planning, and performance tracking. Getting Started with the Template Add Your Keywords: Start by inputting your target keywords and their search volume. Plan & Track Content: Map out articles, blog posts, and landing pages in the content optimization table. Monitor Backlinks: Keep a detailed record of link-building efforts and backlink quality. Conduct Site Audits: Identify and fix technical SEO issues using the audit checklist. Review & Optimize: Regularly analyze performance and make necessary optimizations to improve rankings.

Public Relations is the management of the communication or the flow of information between an organization or individual and the public so that it reaches the customers the way you want and changes their perception. When you must maintain client information for PR purposes, whether you are doing it for an individual or an organization, the number of tasks you need to do and the plethora of information you must maintain, and the track is too much. Keeping up with every task and remembering every piece of information can be a bit too much. A PR tracker will help you out with this and make you productive by maintaining and keeping track of all the information for you in a single platform.   Why do we need a PR Tracker Template? A public relation tracker template is used to keep track and to manage the PR tasks and projects. Whether you must manage multiple clients or a PR manager, a PR tracker will help you monitor all your PR tasks on a single platform. You can include your publication links, keep track of your client's contact details, and organize your information to ensure your PR efforts are as smooth as possible.  With a professional PR tracker that keeps all your PR related information stored safely and tasks organized, you will become more efficient and productive.  You can also collaborate with other team members by sharing the template so that all of the people responsible for client management are on the same page. You will be able to pull out any information conveniently and analyze it for future use. It is very effective and easy to use with easy accessibility anytime.  Who will find PR tracker template useful? This template will be useful for PR agencies, PR managers, marketing teams, business owners & SMEs.  How will Stackby’s PR Tracker Template help you? With Stackby's PR tracker template, you will be able to track and organize all the PR information you need to manage in a single platform and save an immense amount of time.  With the PR Tracker Template, you will be able to: Track all your targets in one place.  Record the phone number and email address in each case.  Track the contact person assigned to each target.  Track the status of the communication (Reached Out/ Follow Up/ Closing/ Rejected). Record the agenda in each case (Marketing/ Sales/ Advertisements/ Funding/ etc.). Store the details of the pitch for each client. Monitor the date of the initial contact and last catch-up.  Track the total targets allotted to each contact person. You can also store their contact details here in the pr tracker template. It is quite easy to update the PR tracker template and add your details manually by your own hands or by uploading an existing excel sheet. You can then categorize it the way you want.  Checkout more related Templates : Product Competitor Analysis Applicant Tracker Employee Directory 

A successful website is the cornerstone of every marketing business. But having a website is not enough. You need to dig deeper in the world of web analytics to understand how your online presence is performing. And for these you need the web traffic reports. With this web analytics report you can identify your brand’s performance and the areas of improvement. Web analytics in marketing is a detailed roadmap of your business journey. It provides a wealth of data points on how visitors interact with your site, where they come from and what are the actions that they take. This lets you know how your website aligns with your marketing goals. The Use of Web Analytics Report By using a web analytics report you can transform your website's traffic from near vanity metrics into actionable insights. This will fuel marketing decisions and a dry with business grow. Identifying your Targeted Audience: Gain insights in interest, demographics and online behavior of the customer. Evaluate marketing efforts: You can easily measure the effectiveness of your marketing and optimize them for better results through web analytics reports. Improved user experience: You need to first understand how your users navigate your website and then pinpoint the areas of your user’s journey that’s important. Enhancing strategy: Analyze the content that resonates with your audience and tailor future content to their needs. Boosting conversions: Track your user’s purchase, downloads and sign-up actions to identify the opportunities and increasing conversion. Stackby’s Web Analytics Report Template Web analytics tracking made easy with Stackby’s template. It offers a unique and powerful solution. Seamless Integration with Alexa API: Stackby leverages Alexa API, providing you real time traffic data - both yours and your competitors. This will eliminate the need for manual data entries and ensure you are working with the most up-to-date information. Effortless Competitor Tracking: The template helps you gain valuable insights into your competitors website traffic patterns. You can analyze the strength, weakness and stay ahead of the curve. Automated Data Visualization: Ditch your boring spreadsheets as Stackby automatically translates raw data into clear visual charts and graphs. This allows you to easily interpret trends and identify the patterns. Actionable Insights at your Fingertips: Stackby’s intuitive interface allows you to drill down the specific areas, identify the key insights and translate them into actionable steps to optimize your website performance. Customization Powerhouse: The template is completely customizable. You can tailor your reports to specific needs by including the metrics and dimensions that are important for your business. Features of Stackby’s Web Analytics Report Template The power packed features offer you web analytics best practices to become a pro. A check of Traffic Overview: You can keep a traffic overview and track key metrics like sessions, page view, users, and bounce rate. This keeps updated regarding the overall health and website traffic. Know User Behavior: You can keep a note of how users interact with your website. Metrics such as average session duration, pages per session, engagement level and content effectiveness. Content Performance: You can identify your top-notch pages and pinpoint the content that doesn’t resonate with your audience. Goal Tracking: You can monitor all the conversions such as purchases, sign ups and form submissions. You can even measure the effectiveness of your CTA’s. Competitor Analysis: You will gain insights into your competitors website traffic allowing you to benchmark the performance and develop a competitive edge. Customizable Dashboards: With the help of this template you can create personalized dashboards showcasing the metrics that matters the most. Why is Stackby Web Analytics Helpful Stackby simplifies the web analytics reporting and here are some of the best practices to keep in mind Set Clear Goals: Before you dive into the data, define your website’s goal like lead generation, brand awareness or increased sales. Data Consistency: Ensure the consistency in data collection and reporting periods for accurate trend analysis. Regular Reporting: You can schedule regular reporting intervals to monitor website performance over time and identify the areas for improvement. Stackby’s web analytics report template is a powerful tool for any business owner or market who is looking to unlock the full potential of his website. Sign up for free today and experience the difference. Check out more related Templates: Product Competitor Analysis Ahref Seo Audit Google Search Console ReportGoogle Analytics Report Facebook Ad Campaign  

The main purpose of an ad campaign planning template is to ensure that all the ads that you create are relevant and fulfill the campaign goals. Ad campaigns are important for a business as they have a focused edge when it comes to marketing. Stackby’s ad campaign planning template allows you to keep a track of all the ads that you generate for different platforms and makes it easier to monitor their results. 6 Steps to Planning an Advertising Campaign Step 1: Determine goals of the campaign You might want to convert leads or find new customers for your brand. There can be different goals for every ad campaign that you run for your website. Step 2: Identity your Target Audience Identify the demographic and psychographic characteristics of your target audience. For instance, which social media channels they use the most, when they are the most active on social media, what are their interests and preferences, etc. Step 3: Create your Message Now, it is time to create ad messages for your target audience that will help you achieve the goals of your campaign. Your message should appeal to your audience’s emotions, provide them benefits, and ensure credibility of your brand. Step 4: Develop Media Strategy Identify which platforms will be suitable to run the advertisements such as your website, social media, or PR. Step 5: Implement your Ad Campaign Start scheduling your advertisements. Make sure you have assigned the right team members to coordinate on every part of your campaign. Step 6: Analyze Results Start measuring results for each ad campaign from day one. This will help you analyze which channels are performing the best and which ones need improvement. Take note of the most important marketing KPIs for your ads. Overview of Ad Campaign Planning Template Track All Ads The first table in the template - All Ads allows setting up ad campaigns for different channels such as Facebook, WhatsApp, Email, etc. You can track the status of every campaign as planning, publishing, revision, work in progress, on hold, etc. You can add assignees for every ad campaign, add start and end dates of the campaigns and track how many days are left for the launch of the campaign. Manage All Adsets The Adsets table helps you manage the different ad sets that you create for different campaigns or channels. Upload all the creatives related to each adset in one place and manage everything smoothly. Assign Campaigns to your Team The Assignees table helps you manage the different team members who are responsible for different ad campaigns. You can track their position, email, phone and other details. Measure Results for every Campaign The Results table in our ad planning template allows you to track your campaign results using the most important metrics like Goals, Spends, Impressions, CPM, Click, Cost Per Click, Conversion, etc. How to Use Stackby’s Ad Campaign Planning Template? Copy the ad campaign plan outline template to your Stackby Workspace and streamline your ad campaign planning process. Add all your campaign data in the respective tables. Bring your team members on one platform and collaborate with them on ad campaign planning. Create a launch calendar to ensure everything is going as per schedule. Add ad sets for every campaign. Once a campaign is launched, enter the results accordingly. Other Marketing Templates to Try: Marketing Campaign Tracker Template Social Media Calendar Template Marketing Plan Template Facebook Ad Campaign  

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging. While new forms of online marketing are taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product. Why do companies spend time and money blogging about their products or services? Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web. Blogging is one of them. So, how does blogging help a business grow? Increases the credibility of a company by acting as a source of relevant and authentic information. Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google. Increases the demand for your product/ service by attracting potential customers. Contributes to enhancing brand loyalty and customer retention. Directs and increases traffic to your website. Benefits the company in the long term too as it is a permanent source of information. Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships. With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy. This is where a blog editorial calendar template comes in handy. Are you a freelancer with an interest in writing blogs or a copywriter in an established company providing content writing services? Regardless of the category you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything? Well, don’t worry! With Stackby’s Blog Editorial Calendar Template, you can plan everything on a single interface! Our Blog Editorial Calendar Template will enable you to: Plan and manage your content writing work for multiple clients in one place. Keep track of your daily, weekly, and monthly schedule and deadlines with the in-built calendar in the blog editorial template. Monitor the blogs you and your team are currently working on and the level of difficulty of each. Record the average CPC of each article. Attach the graphics associated with each blog post and store the name of the designer. Attach the target persona of each article to ensure that the blog content meets the expectation of the client.With Stackby’s Blog Editorial Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level.   Check out other related Templates : Ad Campaign Planning Template Marketing Asset Management Email Marketing Calender Social Media Calendar Restaurant Social Marketing Calendar Competitor Analysis 

Are you a PR agency looking for ways to manage your projects, handle your clients and track your team's progress? If yes, then you must try Stackby’s PR Agency CRM template. This is a pre-built template, created by our experts for PR agencies who want to: Start building/ maintaining their contact lists  Understand what is important for their contacts Keep in touch with their clients and contacts  Monitor their pitches & team's activities  Collaborate with the team to get things done  Stay up to date on every project/client  Measure the results  CRM or Customer Relationship Management can help Public Relations (PR) teams to manage their interactions with their current and potential clients. As we all know that a CRM is not just about maintaining and managing contacts, but is about building and managing relationships with your clients. So, public relations teams can take advantage of this feature of a CRM tool and nurture their client relationships in a more organized fashion. Top 3 benefits of using our pre-built CRM for public relations: Manage contacts in a breeze: Say goodbye to spreadsheets and store all your press contacts in one place. Our PR Agency CRM template can be further used to store complete details of your contacts like their social media handles, files, documents, contracts, meeting history, payments, invoices, email correspondence, and much more!  Follow-up consistently: No need to go back and forth with your clients or PR contacts for confirming the meeting timings. You can keep a track of your schedule from your PR Agency CRM, take meeting notes, and share the details of your meetings with your team.  Track your progress: If you want to track which of your PR pitches got approved, how many pitches got published, what’s the community size of every publication where your brand got exposure and so on, you can use this CRM template.  Who can use Stackby’s PR Agency CRM Template?  Our pre-built template of CRM for PR agencies is useful for PR agencies or marketing agencies who are handling the public relations of different clients.  How will Stackby’s PR Agency CRM Template help you?  The CRM template for PR agencies by Stackby includes three separate tables to monitor and record your progress in article creations, publications, and press contacts respectively. With this template, you will be able to do the following: Monitor all the PR articles that you are creating  Attach briefs related to every article  Store the links for every article so that you can access them at any time  Track which articles are published under which publication  Store the date and time of publication of the articles  Maintain any notes related to PR articles  Track all the publications and their status (Trade publications, online articles, blog, etc) Track the contacts related to every publication  Keep a record of the press contacts (publication, face shot, email address, community size, articles, etc) Using our PR agency CRM template is safe and secure. It is much more than keeping a track of your tasks in a spreadsheet. Now you can organize all your PR-related tasks for every client in a much robust way and share the project with your team members and/or clients, all at the same time.Related Template: Product Competitor Analysis

Content is at the core of digital marketing, branding, and communication strategies. Whether you’re managing blog posts, ad copy, email campaigns, or social media content, keeping track of drafts, revisions, approvals, and publication schedules can be overwhelming. The Copy Management Template in Stackby simplifies this process by providing a structured framework for organizing, tracking, and managing all content in one place. Why Use a Copy Management Template? Without a structured workflow, content teams often struggle with: Tracking multiple versions of the same content. Managing deadlines and approval processes. Maintaining consistency in brand messaging. Collaborating efficiently across teams. The Copy Management Template eliminates these challenges by offering a centralized system to oversee all aspects of content creation, from ideation to publication. How This Template Works in Stackby Stackby combines spreadsheet flexibility with database power, allowing content teams to manage, collaborate, and track content workflows efficiently. The template includes key tables that help streamline copy management. Key Tables in the Copy Management Template Content Overview Table – Store and manage all content pieces, including titles, categories, and status. Drafts & Revisions Table – Track different versions of content and ensure seamless editing. Approval & Publishing Table – Monitor approvals and schedule content for publication. Content Performance Table – Track key metrics to analyze content effectiveness. Each table is fully customizable to align with your team’s workflow and content strategy. Key Features & Benefits Centralized Content Management Organize all types of content, including blog posts, social media copy, and ad creatives. Categorize content based on type, priority, and deadlines. Track Drafts, Revisions, and Approvals Maintain a structured version history to track changes. Assign roles for content writers, editors, and approvers. Streamline Collaboration Use Stackby’s commenting and tagging features for team discussions. Assign tasks and deadlines to specific team members. Monitor Content Performance Track engagement metrics, including views, shares, and conversions. Optimize content strategies based on real-time performance data. Real-World Use Cases The Copy Management Template is ideal for: Content Marketing Teams – Organize blog posts, web copy, and thought leadership articles. Advertising Agencies – Manage ad copy across various platforms with approval workflows. Social Media Managers – Plan and track content for multiple social media channels. Corporate Communications Teams – Ensure consistency in brand messaging across departments. Getting Started with the Template Import the Copy Management Template – Add the template to your Stackby workspace. Customize Content Fields – Adjust tables to match your content categories and workflow. Assign Roles & Deadlines – Distribute tasks across writers, editors, and approvers. Track & Optimize Performance – Monitor real-time content engagement and make data-driven improvements. Automate Notifications – Set up reminders for content deadlines and approvals.

Navigating the dynamic world of influencer marketing requires meticulous planning, tracking, and analysis to ensure that your campaigns are effective and yield the best return on investment. The Influencer Marketing Template for Stackby is designed to simplify and optimize this process by offering a comprehensive solution to manage your influencer relationships, track campaigns, and measure performance. Why Use an Influencer Marketing Template? Influencer marketing can significantly boost brand visibility and engagement. However, managing multiple influencers, campaigns, and performance metrics can quickly become overwhelming. This template centralizes all aspects of your influencer marketing efforts, making it easier to coordinate, analyze, and optimize your strategies. Key Features Centralized Influencer Database: Store detailed profiles of all your influencers in one place. Track their contact information, social media handles, audience demographics, and engagement metrics. This centralized database helps you quickly identify the best influencers for your campaigns based on their reach and relevance. Campaign Management: Plan, execute, and monitor multiple campaigns with ease. The template allows you to schedule campaign dates, set objectives, allocate budgets, and track progress. Keep all campaign details organized and accessible for seamless execution. Performance Tracking: Measure the success of your influencer campaigns with built-in performance tracking features. Monitor key metrics such as engagement rates, impressions, click-through rates, and conversions. The template provides visual reports and analytics to help you assess the effectiveness of your campaigns and make data-driven decisions. Customizable Metrics: Tailor the template to track the specific metrics that matter most to your brand. Whether you’re focused on ROI, brand sentiment, or audience growth, you can customize the template to capture and analyze the data that drives your marketing goals. Collaboration Tools: Stackby’s collaborative features allow your marketing team to work together efficiently. Share insights, update campaign statuses, and provide feedback in real-time, ensuring that everyone stays aligned and informed. Integration Capabilities: Seamlessly integrate the template with other tools and platforms you use. Whether syncing with your CRM, importing data from social media, or exporting reports for stakeholders, the template streamlines your workflow. Who Can Benefit? This template is ideal for marketing managers, social media strategists, and any professional involved in influencer marketing. It offers a structured approach to managing influencer partnerships, tracking campaign performance, and optimizing your marketing efforts for maximum impact. Get Started Today Transform your influencer marketing strategy with the Influencer Marketing Template for Stackby. Simplify your processes, gain valuable insights, and drive better results with a tool designed to enhance your marketing efforts.

Keyword Research is the most critical part of SEO. If you’re looking to streamline your keyword research process, then our free keyword research template is the perfect addition to your SEO arsenal. How to leverage Keyword Research Template Directly fetch metrics like search volume, CPC, keyword difficulty, and more from Serpstat or SEMRush. You just need to authorize your account using an API key from those services.  Group your keyword using labels. This allows you to group keywords depending on the difficulty and other parameters.  Collaborate with your team adding their email or sharing them the URL.  Here are a few tips to keep in mind when doing keyword research Keyword difficulty scores might not be 100% accurate. Hence always ensure to check the competition yourself by doing keyword research.  If you’re starting out, ensure to focus on long-tail keywords. Even though the search volumes might be low, it can give you higher conversions.  A great hack to find keywords is extracting the organic keywords of the post ranking on the first position.  To use the automated keyword research template, just create a free account on Stackby and click on the “Copy Stack” button.  Achieve your SEO & Content goals swiftly with the Keyword Research Template.