Templates /
PR and Media CRM
PR and Media CRM

PR and Media CRM Template

Manage media contacts, track press outreach, log coverage secured, and build relationships with journalists and editors.

Use Template
Categories
Summarize with AI
Stackby loader
0 result for sss

Free PR and Media CRM for Sales Teams 

Gone are those days of maintaining spreadsheets and post-it notes to organize your PR clients or team. Now, sales, media, and PR professionals can manage their activities with the help of a Customer Relationship Management tool. This will help you streamline your daily tasks and keep all your PR contacts in one place.

What is the PR and Media CRM Template?

Stackby brings an easy CRM tool that helps you monitor all your PR and media activities in one place. Here are 4 major benefits of using this template:

  1. You can manage your PR contacts: The CRM template allows you to store and manage all your PR and media contacts in one place, similar to organizing information in a client database. You can store all their information like contacts, social media, phone numbers, or even their birthdays!
  2. You can have consistent follow-ups: You do not have to go back and forth with your team or check your notes regarding your schedule. You can handle your appointments with your PR clients or contacts from this CRM only using sales CRM capabilities.
  3. You can track your publications: If you want to remember which PR article was published at which channel, this CRM template is going to be very useful. It lets you track everything related to PR content such as authors, publish date, publishing channel, etc., functioning like a content planning system.
  4. You can develop more personal relationships: The main aim of a CRM is to help you create better relations with your customers/ clients/ contacts. As you collect more and more information about your PR contacts or PR channels you can develop content that would be relevant to them. Thereby, increasing your chances of getting the exposure and making an impression on them at the same time.



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Deal & Lead Management
Desc:Capture leads, qualify prospects, and move deals through a visual pipeline — all from one structured database that replaces disconnected spreadsheets.

Title:Activity & Follow-Up Tracking
Desc:Log calls, emails, and meetings against each contact record and set automated reminders so no follow-up is ever missed.

Title:Revenue Forecasting
Desc:Use rollup and formula columns to aggregate deal values by stage and generate real-time revenue forecasts across your entire pipeline.

Title:CRM API Integrations
Desc:Connect to third-party services via Stackby's API connector to pull enriched company or contact data directly into your CRM template.

Who can use Stackby's PR and Media CRM Template?

This template is useful for PR agencies, PR managers, PR management teams, Marketing teams, and Business owners.

How will Stackby's PR and Media CRM Template Help You?

Stackby's PR and Media CRM Template makes it much easier for PR management teams to collaborate with each other in real-time. With this template, you will be able to do the following:

  • Track everything about the PR articles that have been published for your business (author, publish date, due date, URL, status, media channel, publication channel, etc) with marketing campaign tracker features.
  • Track and monitor your PR contacts such as their expertise, contact details, status, articles published, publication channels, and so on using customer database software functionality.
  • Manage all your publication channels in one place (articles published, number of articles published, type of publisher, etc) through social media analytics tracking.A public relations and media CRM can alter the way you have been working till now.

This template gives you a robust structure to maintain your accounts and track your PR publications. Teams can integrate this with marketing workflows and utilize social media calendar for scheduling media outreach. PR professionals can also benefit from sales and CRM systems for comprehensive contact management, while leveraging operations management tools for workflow coordination. For media relationship tracking, explore vendor management concepts for managing media partnerships and use free CRM templates to customize your PR relationship management system. 

Frequently asked questions

What is a PR and Media CRM template?
A PR and Media CRM template in Stackby is a pre-built, fully customisable database that helps sales teams, account managers, and business development professionals organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the PR and Media CRM template free to use?
Yes — the PR and Media CRM template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the PR and Media CRM template?
Click the 'Use Template' button on the PR and Media CRM template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the PR and Media CRM template?
The PR and Media CRM template is ideal for sales teams, account managers, and business development professionals. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the PR and Media CRM template?
Absolutely. Every aspect of the PR and Media CRM template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

Other Related Templates