The marketing world in a dynamic arena that is constantly changing every minute. With technology becoming an integral part of our everyday routine, companies have increased their focus on online marketing. Companies are likely to spend more than 90 percent of their marketing budget on digital strategies in the coming years.

With new strategies and avenues taking over the online marketing arena, is email marketing still relevant? 

The answer is yes!

It is a cost-effective and easy-to-use marketing strategy that continues to be relevant even today. It allows you to send personalized content to potential clients and increases your brand awareness. With a click rate six times greater than that of tweets, emails help drive your website traffic. 

What is the most critical aspect of planning and executing an effective B2B lead generation and email marketing campaign?

The email lead list! Without a well-maintained database of email addresses, how will you conduct an email campaign? Gathering and collecting maximum potential customers’ email addresses will increase the scope and extent of your marketing strategy.

Email lists allow you to segregate and focus on individuals who are most likely to show an interest in your product. It is also essential to make sure that your email lead list has been verified and checked to eliminate any defunct email addresses.

How to create an email list? With the help of Hunter Email Finder, you can generate the most extensive email list ever! Hunter Email Finder is one of the most accurate and widely used tools today.

Facing difficulty keeping track of all your generated leads? The days of going through multiple scattered databases for your email campaign are over! Stackby has developed its own Lead List Builder Template. You can now store and update all your lead lists on one platform!

The Lead List Builder Template will allow you to import all your data from Hunter Email Finder API directly to your template. The entire process is automated, and you don’t have to do the same work manually anymore.

Using our B2B Lead generation template, you can:

• Automatically bring email IDs from your leads using Hunter email finder API. 
• Store your target lead list generated using Hunter email finder.
• Record the details concerning each company URL
• Check whether a particular email address has been verified or not.
• Track the deliverability of each email address.
• Record the confidence score of the email addresses.
• Check if the given address is deliverable or risky.
• Assign a reach status to each email (Yes/ No).
• Track the total emails available for a particular company in the Hunter database.
• Check whether they belong to the executive, marketing, or HR category.
• Keep your lead list current and updated.

Launched in 2005, Google Analytics is one of the most widely used tools that allow users to monitor, track, and analyze their websites, blogs, and social networks. It gives you a detailed analysis of parameters like the number of people that visit your website, the names of websites that direct traffic to your pages, the most visited pages on your website, etc.

Why is it essential to use Google Analytics?

Unlike several digital analytics services, Google Analytics is available free of cost! Let’s see why it’s so important to sign up for this service.

• Reports website metrics, including page views, pages per visit, bounce rate, average time on site, and new visits.
• Helps you understand which channels have directed the most traffic to your website.
• Gives you an idea of the most common keywords used to access your website. 
• Allows you to track if a user completes a specific action on your website, that is, the website’s conversion rate.
• Monitors which users mostly use devices to access your website.
• Analyses your website content and the effectiveness of your marketing campaigns.
• Helps you understand which strategies are working and bringing the maximum returns.

Combined with easy access and a user-friendly interface, Google Analytics has become the go-to tool for users worldwide!

How to use Google Analytics?

It’s as easy as following a few simple steps!

1. Create an account on Google and get access to Google Analytics.
2. Enter necessary information like account name, website name, website URL, industry category, etc.
3. Add the Google Analytics Tracking Code on every page of your website. This is essential if you want Google to track and analyze your website. The installation process will depend on the type of website.
4. Set up goals and site search.
5. View your Google Analytics report!

With Google Analytics generated too much data about your website, keeping track of everything can prove to be quite chaotic! This is where you can use some help from google analytic report templates.

With Stackby’s Google Analytics Report Template, you can source all the data from Google Analytics and track everything on a single interface. 

Using this automated Google Analytics Report template, you can:

• Report the number of new users, session per user, and the percentage of new sessions for a particular period.
• Track the average session duration and the total number of sessions.
• Report on different aspects of your website like the number of bounces and the bounce rate.  
• Get a monthly overview of all the relevant metrics data generated by Google Analytics.
• Automate all these metrics in a sheet, so you don't have to manually copy paste in your spreadsheets. 
• Build your custom Google Analytics Dashboard. 

Whether you are a well-established company looking to invest in the stock market or an individual with savings invested in different stocks, keeping track of your stock portfolio is vital to ensure that your money is being invested in the right place.

What is a stock portfolio? In straightforward terms, a stock portfolio is the collection of different stocks that you have invested in.

How will a stock portfolio tracker help you?

With digitisation impacting every aspect of your business and life, the practice of keeping track of your stocks manually is a thing of the past.

A stock portfolio tracker is a program that allows you to track your investments in real-time. It consolidates your investments on different platforms and displays everything in one place. The portfolio tracker will allow you to:

• Keep track of your stock prices in real-time.
• Make intelligent investment choices with maximum returns.
• View your stock’s performance on an annual or quarterly basis.
• Analyse the profit and loss of each investment.
• Diversify your investment portfolio to hedge risks and increase profit.
• Rebalance your portfolio during stock market fluctuations.

A stock portfolio tracker is a go-to solution to your investment tracking problems.

Stackby’s new Stock Portfolio Management Template is just the interface you need to invest smart and earn better! With our custom-made stock portfolio template, you can manage your stock performance in real-time with immense ease. By keeping track of various stock prices and other data, you can analyse if your investment choices are getting you the best possible returns.

SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website.

When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query.

Why is SEO important?

Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why?

• SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements.
• It increases visibility and enhances the user experience to a large extent.
• It increases traffic to your website, which can lead to greater conversions.
• Effective SEO can give you that extra edge over your competitor.
• Allows you to understand what users search for and optimize your website content accordingly.
• It is a cost-effective strategy to increase brand awareness and loyalty.

What is On-Page SEO?

When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO?

• Use of keywords in your website content and URL.
• Tracking the speed of your web pages.
• Adding a meta description to your article content.
• Adding paragraph subheadings (H1, H2) to enhance user experience.
• Perfect your website using all such methods and move on to off-page and technical SEO.

Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy!

With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to:

• Keep track of every page or website that is a part of your SEO process.
• Record the document title and meta description used on the website.
• Record and update the SEO audit score.
• Monitor the crawlable and canonical aspects of the website.
• Monitor and update all SEO related data as and when required.

Whether you’re a venture capitalist or an angel investor, or a private equity investor, making investments with maximum return requires a thorough analysis of various aspects of the company.

Before we go any further, let’s understand the concept of deal flow.

What is a deal flow?

In simple terms, deal flow is the total amount of investment opportunities available to a fund. Making a deal with any company is often a complex process. As a result, you need to have a thorough knowledge of the various investment avenues currently available to you.

The idea behind deal flow management is to ensure that you have all the data you need to make the right decision.

Where do you get access to the company’s funding status, revenue range, current employee strength, and other data relevant to an investment decision? Online tools like Mattermark can help you with that.

What is Mattermark?

Put in simple words, Mattermark is a software that gives you detailed information about various companies and investors. It allows you to monitor the fastest-growing companies worldwide and make informed investment decisions based on reliable company data.

You can track a company’s performance and growth over time and stay updated with the latest details about investors worldwide.

Accurate and easily accessible data is the key to making profitable deals. However, managing the huge amount of data generated can be a tedious and difficult task. To address your predicament, Stackby developed a Startup deal-flow tracking Template!

Bid farewell to the days when you were forced to refer to multiple databases and spreadsheets for reliable data! With Stackby’s Startup deal-flow tracking Template, you can store and track your data from a single interface. 

You can directly import the data provided by Mattermark instead of manually entering the same. With multiple deal tracking templates available out there, why should you choose us?

How will Stackby’s Startup deal-flow tracking Template help you make investment decisions? Using the template, you will be able to:

• Record multiple company profiles on the same platform.
• Automate the entire process by importing data from Mattermark and update it accordingly.
• Bring data from Mattermark ID to each company to promote efficient tracking.
• Bring he current state and location of the company. You can also add a small description to each company to better understand before finalizing the deal.
• Auto-track the total funding received by each company to date. You can also add details about the last funding amount and the last funding date of the company.
• Auto-track the Mattermark score of each company to your database.
• Auto Monitor the current employee strength of the company.
• Auto-track the revenue range for a given company.
• Add companies to the template directly from Mattermark.
• Monitor and update the data as and when required.

Search engine optimization is carried out on multiple fronts and consists of several aspects and techniques. Backlinks form an essential part of any effective SEO strategy.

What are backlinks?

Backlinks are links from a page on a website to another website. It is a very common concept in search engine optimization and contributes to the ranking of a website on a search engine. Put in simple terms, when a web page links to any other page, it is called a backlink.

Before we go any further, let’s get an understanding of No Follow links and Do-Follow links. Nofollow links do not contribute to the ranking of a webpage. The presence of a nofollow tag tells the search engine to ignore that link. On the other hand, dofollow links are links without a nofollow tag. It is the default state of any link.

How will backlinks help you?

If you’re going to spend your time and resources developing and maintaining quality backlinks, you should know why they are so important?

• The number of backlinks indicates the popularity of your website.
• Quality links from authoritative websites add credibility to your web page. They tell a search engine that others vouch for and refer to your web page.
• Drive traffic to your website, which leads to increased awareness about your company or product.
• Increase the web presence and visibility of your website.
• For a backlink to significantly contribute to your company website’s search engine ranking, it should be from an authoritative, relevant, and quality site.
• Analyzing your website’s backlink profile enables you to understand if your current strategy is working in your favor.

What is Serpstat?

Serpstat SEO is a tool that can be used by your marketing team to conduct comprehensive SEO analysis and seo rank reporting of your website, including backlink audit and analysis.

However, keeping track and monitoring all the backlink analysis related data can sometimes be challenging. This is why we, at Stackby, developed an SEO Backlink Analysis Template!

With our seo reports template, you can import and integrate all your backlink data from Serpstat with the click of a single button! Out of all the available analytic report templates available, here’s why you should choose us.

Using our backlink analysis template, you will be able to:

• Keep track of the backlink analysis of all your websites.
• Monitor the total outlines, external domains, and referring IPs.
• Track the dofollow and nofollow links data.
• Record the referring links and referring domains.
• Monitor and update other backlink analysis data as and when required.

Keywords play a vital role in content creation and to bring out the website from other competitors. Using relevant keywords in your content is as necessary as writing down the correct information. The analysis of keywords is a crucial step that has to be performed to bring out the best keywords from the competitors’ other content

The keyword research template will help you find and manage all the keywords from different sites and let you know how many keywords have been used in each site’s content and frequency with the help of SerpStat's API. 

It is easy to perform keyword analysis when you have every site’s information available in one place and all the keyword’s status in the other column. Combine it with SEO plan template will make your work easy and help you in managing your keywords.

Why should you conduct & automate Keyword Analysis as a SEO Specialist?

Keywords are the key to make your content or campaign shine out among other competitors. It is important to have keyword analysis because it allows you to:

• Spend efficiently: With keyword analysis, you would know what the crucial keywords are and in which words to spend your money. 
• Eye trends: Relevant keywords that are on the trend will help you in attracting an audience. 
• Increase conversions: Identifying and using well-converting keywords will help you in getting a better return on investment. 
• Prioritize your time: With a keyword analysis template, it is easy to find relevant keywords. You would manage your time that otherwise wouldn’t be possible if there was no keyword analysis template.
• Find new markets: Use keyword analysis to find new leads and increase your horizon.

Despite all these advantages, most marketers do not spare enough time and money on keyword analysis because it consumes a lot of time. 

But with the help of this SEO strategy template, you can save a lot of time by getting to the relevant keywords in no time and automatically tracking the details (volume, difficulty etc.), making you more productive. 

Email campaign or email marketing is one of the most cost-effective and efficient forms of digital marketing strategy. It involves sending coordinated emails to potential and existing customers to disseminate information about a product and increase brand loyalty.

Why should you conduct email marketing campaigns?

In a digital era, where tech-savvy companies have come up with innovative methods of digital marketing, email campaigns continue to be the most trusted methods of marketing. Here’s why.

• It is an extremely cost-effective method to market your product.
• Allows you to directly communicate with potential customers.
• You can create and send personalised content over email.
• Increases traffic to your website.
• It is easy to track using custom made templates (Continue reading to know more about our campaign metrics template!)
• Increases brand awareness and subsequently, brand loyalty.
• Easily integrates into other marketing channels.

How to conduct email campaigns?

Here’s a step-by-step guide to getting you started.

• Choose an email marketing service provider.
• Build and add your email list.
• Create and review your email content to attract maximum customers.
• Send your email via the service provider.
• Measure and track the response.
• Improve your content and strategy accordingly.

SendFox by AppSumo, a popular email service provider, allows you to send custom-made, unlimited emails to your customers with the click of a single button. Popular among content creators, SendFox even analyzes how people are responding to your email campaigns.

Any marketing strategy is only effective if you can keep track of the same and improve upon your plan, depending on the response. This can sometimes turn out to be a chaotic process.

Here, at Stackby, we will create order out of that chaos with our SendFox Campaign Metrics Template.

SendFox Campaign Metrics Template keeps track of each of your email campaigns with metrics generated by SendFox. You can analyse and decide which content is bringing the maximum results and plan your marketing strategy accordingly. The template allows you to import the campaign metrics from SendFox.

Stackby’s campaign metrics template will help you track:

• Status of each email campaign in one place.
• Keep track of the dates on which you sent the email.
• Store the title and subject of each email.
• Track the send count, open count and click count.
• Improve your email campaign by tracking the unsubscribe count and bounce count.

With its easy-to-use interface and multiple tracking options, our campaign metrics template will substantially increase your customer retention and digital presence.

Suppose you are given the option to read an article about a product or service and watch a video. In that case, there is a high probability that you will be inclined to watch the video. Videos are visually engaging and far more effective in conveying the same message. Hence, the popularity of YouTube does not come as a huge surprise! 

You can be a teenager looking for your favorite phone or a couple furnishing your dream house. It does not matter which age group you belong to or what you are looking for! Everyone turns to YouTube for everything!

Hence, any company cannot afford to ignore marketing on YouTube! A meticulously designed and well-planned YouTube channel can boost your sales and revenue overnight. YouTube is the second largest search engine (after Google!) on the internet. No doubt, there are 32 Million YouTube Channels (as of 2020). If you are still not convinced, let’s see why having a substantial presence on YouTube is so essential for any business:

• As already stated, almost everyone prefers videos over written content
• YouTube videos drive a significant amount of traffic and increase brand awareness.
• Regular updates on your company’s YouTube channel will increase customer engagement and familiarity with your company among customers.
• Videos on YouTube allow you to convey more information about your product within a shorter period.
• Customers are more likely to revisit your channel to watch videos that revisit to read articles.

It is an excellent opportunity for your sales and marketing team to unleash their creative potential!

YouTube will always be there! The content you create and upload on YouTube is always available, even for future potential customers.

Wondering how to attract more users to your YouTube channel and maximize your views? Here are some tips:

• Create and upload engaging, interactive video content.
• Choose your video title carefully to attract the attention of customers.
• Add quality descriptions and tags to your videos.
• Use SEO techniques for your YouTube channel.
• Promote your videos on multiple platforms, including social media.

Considering the advantages of creating and having a YouTube channel, you must plan and execute your YouTube strategy carefully and keep track of YouTube metrics to gauge your videos’ performance. 

We can help you with that!

With Stackby’s YouTube Channel Metrics Template, you can track channel metrics on the template youtube dashboard. The template will keep track of youtube browse features and allow you to:

• Track the videos uploaded on your YouTube channels.
• Store the title and description of each video.
• Record the number of videos in each channel and the number of subscribers of the corresponding channel.
• Record the number of views up to date.
• Check if it’s made for kids or not.
• Monitor and update the details as and when necessary.

Consider the following statistics. Currently, Facebook is the world’s top social networking site with more than 2.7 billion monthly users (That’s 35 % of the population!). Almost 60 percent of the users visit the site every day, and around 80 million businesses use Facebook Business Pages.

Apart from social networking, people today use Facebook for finding out about their favourite products, new launches, and even customer service in some cases. 

Hence, having a wide presence on Facebook has now become a precondition for the success of any company. If your Facebook strategy is not well planned and executed, you are bound to miss out on a large number of potential customers.

Companies can use both Facebook Groups and or Facebook Pages/Business Pages to launch or promote their products and services. Before we go any further, let’s understand why Facebook posts are so important:

• As the statistical data already shows, you can reach billions of potential customers with the click of a single button!
• This increases brand awareness to a large extent.
• It is extremely cost-effective. You can start your own Facebook Business Page for free!
• Continuously uploading engaging and attractive posts on your Facebook page can help enhance brand loyalty.
• Facebook posts drive traffic to your website. 
• Help you monitor and analyze your competitors, capitalize on their weaknesses, and learn from their strengths.
• Allow you to engage with other businesses too.
• Give you a better understanding of your customer base, which allows you to customize your marketing strategy.

A key aspect of successful Facebook marketing is engagement. Your Facebook post should be so creative and engaging that the customer will feel compelled to react and respond to it. They will further share the post with their friends and co-workers.

However, keeping track of Facebook metrics can be a challenging task! Since it is so crucial to your success, Stackby has developed an analytics report template to make your job easier.

Use Stackby’s Facebook Posts Template to track and analyze the performance of your Facebook posts. With a large number of Facebook page templates available, why should you choose us?

Here’s why. Using this template, you can:

• Keep track of all your Facebook posts.
• Monitor the status of each post (Not Started/ In Draft/ Published).
• Record the date on which each post was uploaded.
• Assign a Post ID for easier tracking.
• Store the graphical assets associated with each post.
• Track the number of impressions and engaged users.
• Monitor the number of clicks, likes, and love responses.
• Keep track of the posts on the template’s in-built publishing calendar.
• Monitor and update the details as and when necessary.

Facebook is one of the most widely used social networking sites in the world. A decisive majority of the world uses Facebook daily now. Because of the large audience present on Facebook, it has become commonplace for advertisement and media. Many companies now advertise their products or any news they want to circulate.

Running Facebook campaigns has been proven to be very effective with high conversion rates of leads into customers. However, running Facebook campaigns can be highly stressful too.

An easy way to manage multiple campaigns and their unending details is to use Facebook ad templates.

Why do you need a Facebook Ad Campaigns template?

Facebook campaigns can be equal parts stressful and equal parts rewarding. Managing all the little details along with tracking different KPIs and campaign metrics can prove to be a little too much to handle.

An easy way to do this is to have all of your information at one place and categorize it in a way that you can access it whenever you want. Facebook ad templates are a perfect fit for your requirements!

You can easily plan and manage your Facebook ad campaigns; along with tracking your campaign metrics in real-time with a Facebook campaign management template.

How can Stackby’s Facebook Campaign Template help you?

With the Facebook Ad Campaign Template, you can:

• Manage your campaigns, adsets and ads in a single place via bringing data from the respective APIs. 
• Keep track of all the ad campaigns and check on their status, whether they are active or inactive.
• Automatically pull in of all the unique clicks, CPC, CTR, spend etc. by campaigns, adsets and ads.  
• Know when a campaign started and when it is going to end and plan accordingly for the next one.
• Categorize them and link the related campaigns to their categories and get correlated results when searched.
• Organize all your ad assets to have a clear picture of that campaign.
• Categorize your campaigns and paste the links of the ads that are running under that campaign. 
• And finally bring all your facebook ad account statistics to summarize your efforts. 

Have you ever wondered how to help more people find our website? Or how to increase the traffic through your website? The best and easiest way to do this is SEO or Search Engine Optimization.

In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of your restaurant, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have.

So, if you are running a company, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO comes in.

SEO, or Search Engine Optimization, is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94 % of people who google something click on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind, SEO is concerned with organic traffic and not the paid search results.

Why does your business need SEO?

• It is cost-effective and has a high return on investment.
• Drives traffic to your website, increasing brand awareness.
• The traffic pulled in by SEO can turn into conversions and boost your sales and revenue. 
• High ranking in search engines adds credibility to your website and improves brand perception.
• Customers prefer organic links over paid listings in a search engine.

What is Off-Page SEO?

SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence.

Are you struggling with managing your off-page SEO metrics? With too many website pages and even more metrics data, recording and tracking everything can be cumbersome. 

But with the help of Stackby’s Off-page SEO Metrics Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for better easier tracking and better optimization.

Using Stackby’s Off-page SEO Metrics Template, you can:

• Record all the websites and their corresponding SEO data on a single platform.
• Monitor the domain authority and page authority scale data.
• Track the external backlinks and external redirects.
• Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages.
• Monitor and import all the above metrics from Moz API automatically. 

From deciding which phone to buy to finding directions to the nearest restaurant, people use google for everything today. Hence, visibility on Google has become a deciding factor in the success of any venture in the present time.

So, the question arises. How do you analyse and improve your presence on Google? The answer lies in Google Search Console. What is Google Search Console? 

Keep reading to find out.

Put simply; Google Search Console will help you monitor and improve your website’s organic performance on Google. It analyses how Google views your website. Using the multiple tools provided by Google, you can significantly improve the website experience of your customers.

Why should you use Google Search Console?

Google Search Console is used by everyone starting from business owners, web developers to SEO specialists. How does it help? It enables you to:

• Find queries that drive traffic to your website.
• View how often your website appears in Google search.
• List the sites that link to your website most often.
• Find out which pages on your website are more popular among users.
• Check your robot.txt file to view the pages that have been kept outside the purview of the search engine by you.
• Use the Fetch and Render tool to see how Google crawls your website.
• Fix your redirect and indexing problems.

How to use Google Search Console?

The self-explanatory interface allows anyone to use the search console by simply following each step.

1. Add your website to Google Console using ‘Add a property’.
2. Verify to Google that you’re the owner of that website.
3. Navigate your google search dashboard to view the data generated by Google about your website.

Google Search Console generates a ton of data on multiple fronts to analyse and improve your website’s performance. However, keeping track of this data can often leave you confused and overwhelmed.

Well, you don’t need to worry! We’re here to help you out with our highly sought-after Google Search Console Reporting Template.

While the search console will analyse and report your website’s organic performance, you can store and view the data on our template. Using the Google Search Console Reporting Template, you can:

• Track the performance of multiple websites in one place.
• Monitor the impression count (An impression is generated every time your website URL appears in a search result). 
• Keep track of the position and clicks of your website (A click is generated every time a user clicks on the link and exits Google Search).
• View and monitor the CTR or click-through rate (CTR is calculated by dividing clicks by impressions).

Stackby’s template performance is guaranteed to exceed your highest expectations.

Analyse, optimise and improve your website’s performance with the best Google Search Console Reporting Template in the market!

From Facebook posts to Tweets, video blogs to Pinterest, the content you create and share online in different modes on many platforms contributes towards increasing your digital presence. 

Why is it essential to manage and track content's distribution analytics?

The content you share online on different platforms needs to be analyzed and tracked to gauge the reaction it is receiving from the consumers. It is essential to use social sharing analytics because it will:

• Help you decide which platform is working in your favor (Your Facebook post share count maybe thrice that of your blog share count. You can devote more resources towards Facebook and restructure your blog).
• Create better content for your posts (The analytics data will let you know which content drives the best results).
• Create a better strategy to increase your online presence.
• Quantifies the impact of the content you’ve shared, making it easier to analyze and report. 
• Measure your performance against your social media goals.
• Help you reallocate your budget towards content and platforms that are bringing the desired results.

By analyzing and studying social sharing analytics, you can customize and create content to target specific consumers, increase customer acquisition, enhance brand loyalty and, ultimately, improve your sales and revenue. 

With too many platforms and multiple posts per platform, keeping track of the performance and share count can be a chaotic and gruesome task.

But you don’t need to worry! Stackby is here to your rescue with its Content Social Sharing Analytics Template. Track the effectiveness of your social media posts, blogs, and websites with this easy-to-use template with a straightforward interface which will allow you to:

• Keep track of each content shared online separately.
• View and track metrics such as shared count, reaction count, and the total count for all the content you have shared online.
• Assign a Lead and Team to each content to increase accountability. You can track the number of posts/ articles already published by each one and the number of the same left to publish.
• Track the publish date and type of content.
• Add a status to each post (To-Do/ In-Draft/Revision needed/Published).

The metrics that we display are sourced from SharedCount. SharedCount is an extremely reliable online service that monitors the number of instances a URL has been shared and analyses your online content’s effectiveness. It handles 2.5 billion requests every month and provides over 500 free API calls per day.

In an age where search engines like Google are the ultimate solution to any query, SEO is a process that you cannot afford to ignore. One of the critical essentials to an effective SEO strategy is building links.

What are backlinks?

Backlinks are the links from other sites that direct the user to your site. Often known as incoming links or inbound links, they link a website to a page on another website.

Why are backlinks important?

Search engines like Google equate backlinks to the site’s quality and relevance. A more significant number of backlinks from reputable websites to your page will secure you a higher rank in relevant search engine queries. This, in turn, increases your website discoverability and directs more traffic towards it. In short, backlinks increase your website’s authority.

Why should you analyse your competitor’s backlinks?

Analysing your competition and studying their strategy is the best way to improve your own. Conducting a thorough analysis of your competitor’s backlinks will enable you to gauge which source websites are driving traffic towards your competitor and why. It will help you analyse where your website backlinks are falling short and the other link opportunities you can explore.

How to conduct a backlink analysis of your competitor?

Follow specific basic steps to analyse your competitor’s website:

1. Make a list of your competitors.
2. Choose which backlink analysis tool you want to use (For example, Ahrefs). The market is flooded with analysis tools or varying quality and reliability. Choose wisely.
3. Conduct a backlink analysis using the tool.
4. Note the number of backlinks and relevance of linking sites.
5. Track and store the backlink analysis data. (Use our Template! Continue reading for further information.)
6. Report and update your link strategy accordingly.

Simplify your SEO experience with Stackby. We’ve created a state-of-the-art competitor backlink analysis template that will make backlink analysis extremely easy and effective for you! You can now keep track of all your competitors on one platform. 

Let’s give you an idea of the metrics that our backlink website analysis template allows you to track:

• Several backlinks for each website.
• Nofollow and Dofollow links. The latter impacts the search engine rankings while the former does not affect the same.
• Traffic through a particular website.
• Referring to the pages that link your competitor’s website.
• Keyword ratings and position. 

Stackby’s competitor backlink analysis template will allow you to connect to Ahrefs, a digital marketing tool that is known for the fastest backlink crawler in the market and is extremely reliable.