Google Search Console Reporting Template

SEO Strategy for SEO Teams  A strong SEO strategy is essential for improving your website's visibility, attracting organic traffic, and maintaining a competitive edge. Stackby’s SEO Strategy Template helps you manage your entire SEO workflow in one place, from keyword tracking to backlink management and content optimization. Whether you are an SEO specialist, a content marketer, or a business owner, this template provides a structured approach to executing your SEO strategy efficiently. Why Use This Template? Managing an effective SEO strategy involves juggling multiple components—keyword research, on-page SEO, link-building efforts, and performance tracking. Without a centralized system, it’s easy to lose track of important data, leading to inefficiencies and missed opportunities. The SEO Strategy Template streamlines your workflow by offering: A structured way to track and manage keywords, backlinks, and site audits. A collaborative workspace to align your team’s SEO efforts. Automated integrations with third-party SEO tools via Stackby’s API connections. A single dashboard to monitor SEO progress and make data-driven decisions.  Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. How This Template Works in Stackby This template includes key tables designed to cover different aspects of SEO planning and execution: 1. Keyword Research & Tracking Log target keywords, search volume, keyword difficulty, and ranking position. Categorize keywords by type (branded, non-branded, informational, etc.). Track historical ranking trends to measure progress. 2. Content Optimization Plan Maintain a content calendar with article titles, primary keywords, and publishing status. Assign SEO-optimized content to writers and track deadlines. Link content pieces to targeted landing pages for a holistic SEO approach. 3. Backlink Management Record backlinks with source URLs, domain authority, and anchor text. Monitor the status of link-building outreach campaigns. Categorize backlinks into dofollow, nofollow, and sponsored links. 4. Site Audit & Technical SEO Log technical SEO issues like broken links, page speed, and mobile-friendliness. Assign tasks to fix errors and track completion status. Maintain a checklist for structured data, metadata, and URL optimizations. Key Features & Benefits Customizable Fields: Adapt the template to fit your specific SEO needs, whether for e-commerce, blogs, or corporate websites. Automations & API Integrations: Connect with SEO tools like Google Search Console, SEMrush, or Ahrefs to pull real-time data. Collaboration & Workflow Management: Assign tasks, set priorities, and collaborate with your team in real-time. Visual Tracking & Reporting: Use different views such as Calendar, Kanban, and Table view to track SEO efforts effectively. Real-World Use Cases SEO Agencies: Manage multiple client projects, track rankings, and oversee content and backlink strategies. Marketing Teams: Align SEO initiatives with overall content and digital marketing plans. Freelance SEO Specialists: Maintain a structured workflow for keyword research, content planning, and performance tracking. Getting Started with the Template Add Your Keywords: Start by inputting your target keywords and their search volume. Plan & Track Content: Map out articles, blog posts, and landing pages in the content optimization table. Monitor Backlinks: Keep a detailed record of link-building efforts and backlink quality. Conduct Site Audits: Identify and fix technical SEO issues using the audit checklist. Review & Optimize: Regularly analyze performance and make necessary optimizations to improve rankings.

Google Adwords Reporting for SEO Teams  Stackby's Google Adwords Reporting template automates creating Adwords reports for your clients or team. You can add all important metrics from your Google Adwords Account like CTR, CPM, CTC, Conversions, etc. and create a customized report of your campaigns' performance. This template works seamlessly with other digital marketing tools like our web analytics report template for comprehensive campaign tracking. What is Google Adwords? Google AdWords is also known as Google Ads. It is an advertising system run and managed by Google and used by companies across the globe. It allows advertisers to display their ads on the results page of Google's search engine. It follows the pay-per-click methodology where the companies are asked to pay for Google's advertising service only if and when a visitor clicks on the ad displayed by them. It is one of the largest advertising platforms in the world today. Due to its wide reach and global presence, it is highly sought-after by companies looking to market their product to a large audience or customer base. For effective ad campaign planning, consider using our ad campaign planning template alongside your Google Ads reporting. It helps you track important marketing metrics such as: Clicks Impressions CTR Average CPC Average Position Click Conversion Rate, etc. What's included in Google Adwords Report Template? Get Your Click Performance Report Monitor Google Adwords Impressions metric and measure how many times your content gets displayed to your audience. Tracking Google Adwords impressions will help you enhance your advertisement campaigns in a better way. For comprehensive performance analysis, integrate this with our campaign performance dashboard template. Know more About Your Campaign Performance KPIs like Click, CPC, CTC, Conversions, and Cost help you measure your Google Ad campaign. With Google Adwords Template, you can keep track of these KPIs in real-time and monitor the changes. This data can also support your broader seo strategy efforts by providing insights into paid search performance. Stackby's Google Adwords Reporting Template includes an integrated Google Adwords API that helps you fetch the required data for every Google Adwords campaign based on View ID. With this template, you can: Get a monthly overview of the ad campaign Track important advertising KPIs like: Cost Impressions Clicks CTR CPM CPC CostPerConversion RPC Cost Per Goal Conversion Cost Per Transaction Why Use Google Adwords Reporting for your Business? If you are utilizing digital marketing, Google Ads must be a critical part of your marketing campaigns. This is why you need a clear, easy to understand, simple, real-time report for Google Adwords data. It is true that you can easily access Google Adwords data from your Adwords account but sharing that data with your clients or your team members is not easy. Stackby's Google Adwords Reporting template presents all the important data related to your marketing campaigns without overwhelming the reader. This is beneficial especially if you are sending data to your client, who has no idea about the ins and outs of digital marketing or Google Adwords. For enhanced social media advertising, complement this with our facebook ad campaigns and linkedin ads tracker templates. How to Use Google Adwords Reporting Template? Step 1: You must decide which marketing KPIs are crucial for your business or your client. Common KPIs used in Google Ad Reports are impressions, clicks, click-through rate, conversions, conversion rate, cost per conversion and cost per click. Consider conducting keyword research to optimize your campaign targeting. Step 2: You can copy this template to your Stackby Workspace. You need to integrate Google Adwords API with your Workspace using the Adwords API Key. You must also copy all the view IDs from your Google Adwords account and paste them in the respective column. Step 3: The Adwords API column is already present in the template, you just have to select your API key in the column property and it will fetch all the ad campaign data from the Adwords account. Step 4: Click on the data icon present in any row of the Adwords API column. It will open the JSON data explorer from which you can choose which KPI you need to include in the report (as a separate column). You can add or remove columns based on your preferences. For comprehensive marketing analysis, integrate findings with your competitor analysis research. How to Automate your Google Adwords Reporting Template? Stackby allows you to create time-triggered automation to fetch real-time data into the respective columns of your Adwords report. To create your automation: Click on the clock icon next to the name of your API column Set the day and time of the automation and schedule it Now, it will automatically update your report based on the schedule of the automation Watch: Time-triggered automation in API column Other automation-enabled templates to try: Google Analytics Report Template SEO Keyword Tracker Template Technical SEO Audit Template Social Media Analytics Template Content Marketing Strategy Template Google Search Console Reporting Template Enhance your digital marketing efforts by combining this Google Adwords template with our comprehensive suite of marketing templates including content planning, email campaign tracking, and social media planning and design tools. 

Technical SEO Audit Template: Stop Guessing, Start Fixing Your site has SEO problems right now. Redirect chains, missing canonical tags, pages Google can't crawl. The issues aren't hiding. You're just looking for them without a system. Most teams run a Screaming Frog crawl, export 30,000 rows into a spreadsheet, and then stare at it. The audit dies there. Not because the data is wrong, but because there's no structure to turn it into action. A proper technical SEO audit template changes that. It gives you a repeatable checklist, clear ownership, and a way to track fixes over weeks rather than starting from scratch every quarter. If you want to skip the "build it yourself" part, Stackby's templates are worth your time. Pre-built, flexible, and built for teams who actually need to ship fixes, not just document them. What a Technical SEO Audit Template Actually Does It's a structured document that walks you through every technical layer that affects search performance. Crawlability. Indexation. Core Web Vitals. Schema markup. Redirect logic. All the infrastructure that Google's crawler either appreciates or quietly penalizes you for ignoring. A good SEO audit checklist template doesn't just list things to check. It tells you what "broken" looks like, what priority it deserves, and who owns the fix. That last part is usually where audits fall apart. Everyone knows the page is slow. Nobody made it anyone's job. Key Features to Look For Not every audit template is actually useful. Here's what separates a real one from a fancy checklist: Crawl error tracking - Status codes, blocked URLs, soft 404s. Every row needs a URL, priority level, and fixed owner. Indexation status by page type - Noindex flags, canonical issues, robots.txt conflicts. One column per problem type. Core Web Vitals breakdown - LCP, INP, CLS scored per page template, not just a site-wide average. Averages lie. Redirect audit log - Chains, loops, 302s that should be 301s. This one silently kills crawl budget on larger sites. Schema markup status - What's implemented, what's missing, what's throwing validation errors in GSC. Speed data by template - Your homepage and your product pages are completely different problems. Treat them that way. No ownership fields? It's a to-do list no one will finish. That's not an opinion, that's just how teams work. How to Use This Template Step by Step Step 1: Run the crawl before you open anything. Screaming Frog, Sitebulb, Ahrefs Site Audit. Export the raw data first. Real numbers, not assumptions. Step 2: Populate by category, not all at once. Crawl errors first, then indexation, then speed. Going section by section takes longer upfront but you actually finish. Step 3: Assign priority scores. High, Medium, Low works. A 404 on a page with 200 backlinks is not the same as a 404 on a URL no one visits. Treat them differently. Step 4: Assign ownership and deadlines. Dev team for infrastructure fixes. SEO for content-level issues. No owner means no fix. Add a deadline or it lives in the template forever. Step 5: Rerun the crawl to verify. Don't assume closed issues are actually resolved. Check the data.Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. Three Use Cases Where This Template Pays Off Freelancers managing multiple client sites. Rebuilding your audit process from scratch for every new client is a real time drain. A reusable website technical audit template means a new client audit takes 20 minutes to spin up, not a full afternoon. In-house SEO teams working against dev backlogs. This is probably the most common scenario. You've got issues. You've got Jira. Nothing gets prioritized because "redirect chain" doesn't mean anything to a developer who's never touched SEO. A well-formatted website SEO audit report template makes it easier to communicate urgency in plain language. That's often the whole battle. Small business owners doing their own SEO. You don't need an agency for every audit. A solid technical SEO checklist template and two focused hours gets you further than you'd expect. How Stackby Helps With Technical SEO Audits Stackby's templates sit somewhere between a spreadsheet and a database, which is exactly what a technical SEO workflow needs. Here's what's actually useful: Pre-built structure - The technical SEO audit template comes ready with the right columns, views, and logic. You're not designing a system, you're using one. API column connections - Pull live data from Google Search Console or analytics tools directly into your rows. No copy-pasting. Multiple views - Grid for data entry, kanban for tracking fix status, form view for collecting dev input. Everything in one place. Automation - Status change notifications, deadline reminders, auto-assignments. This is where an AI-powered SEO audit checklist with automated insights actually saves hours per week. You stop chasing people down manually. Collaboration layer - Assign tasks, comment on rows, set due dates. It's project management built into your audit data. No-code setup. You can have a working SEO audit process running in under an hour. Start free at stackby.com/templates. Format Comparison: Which Template Type Is Right for You Google Sheets works fine until you hit 5,000 rows with three people editing at once. Formulas break, columns get reorganized, and nobody knows what state anything is in. Annoying. A purpose-built SEO audit spreadsheet alternative like Stackby avoids all of that. Conclusion Key Takeaways: A technical SEO audit template without priority scores and ownership fields is just documentation, not a system. Repeatable quarterly audits beat one-time reports. Build a process you can run again, not a doc you file away. The gap between "here are the issues" and "here's who fixed them by when" is where most audits fail. Fix that gap first. The template is how you turn audit findings into actual ranking improvements. Start with a structure that works, assign ownership, and treat it like a project. Stackby's templates give you the pre-built structure, the collaboration layer, and the automation to make that happen without building from scratch. Try it free and run a real audit this week. 

Web Analytics Report for SEO Teams  A successful website is the cornerstone of every marketing business. But having a website is not enough. You need to dig deeper in the world of web analytics to understand how your online presence is performing. And for these you need the web traffic reports. With this web analytics report you can identify your brand’s performance and the areas of improvement. Web analytics in marketing is a detailed roadmap of your business journey. It provides a wealth of data points on how visitors interact with your site, where they come from and what are the actions that they take. This lets you know how your website aligns with your marketing goals. The Use of Web Analytics Report By using a web analytics report you can transform your website's traffic from near vanity metrics into actionable insights. This will fuel marketing decisions and a dry with business grow. Identifying your Targeted Audience: Gain insights in interest, demographics and online behavior of the customer. Evaluate marketing efforts: You can easily measure the effectiveness of your marketing and optimize them for better results through web analytics reports. Improved user experience: You need to first understand how your users navigate your website and then pinpoint the areas of your user’s journey that’s important. Enhancing strategy: Analyze the content that resonates with your audience and tailor future content to their needs. Boosting conversions: Track your user’s purchase, downloads and sign-up actions to identify the opportunities and increasing conversion. Stackby’s Web Analytics Report Template Web analytics tracking made easy with Stackby’s template. It offers a unique and powerful solution. Seamless Integration with Alexa API: Stackby leverages Alexa API, providing you real time traffic data - both yours and your competitors. This will eliminate the need for manual data entries and ensure you are working with the most up-to-date information. Effortless Competitor Tracking: The template helps you gain valuable insights into your competitors website traffic patterns. You can analyze the strength, weakness and stay ahead of the curve. Automated Data Visualization: Ditch your boring spreadsheets as Stackby automatically translates raw data into clear visual charts and graphs. This allows you to easily interpret trends and identify the patterns. Actionable Insights at your Fingertips: Stackby’s intuitive interface allows you to drill down the specific areas, identify the key insights and translate them into actionable steps to optimize your website performance. Customization Powerhouse: The template is completely customizable. You can tailor your reports to specific needs by including the metrics and dimensions that are important for your business. Features of Stackby’s Web Analytics Report Template The power packed features offer you web analytics best practices to become a pro. A check of Traffic Overview: You can keep a traffic overview and track key metrics like sessions, page view, users, and bounce rate. This keeps updated regarding the overall health and website traffic. Know User Behavior: You can keep a note of how users interact with your website. Metrics such as average session duration, pages per session, engagement level and content effectiveness. Content Performance: You can identify your top-notch pages and pinpoint the content that doesn’t resonate with your audience. Goal Tracking: You can monitor all the conversions such as purchases, sign ups and form submissions. You can even measure the effectiveness of your CTA’s. Competitor Analysis: You will gain insights into your competitors website traffic allowing you to benchmark the performance and develop a competitive edge. Customizable Dashboards: With the help of this template you can create personalized dashboards showcasing the metrics that matters the most. Why is Stackby Web Analytics Helpful Stackby simplifies the web analytics reporting and here are some of the best practices to keep in mind Set Clear Goals: Before you dive into the data, define your website’s goal like lead generation, brand awareness or increased sales. Data Consistency: Ensure the consistency in data collection and reporting periods for accurate trend analysis. Regular Reporting: You can schedule regular reporting intervals to monitor website performance over time and identify the areas for improvement. Stackby’s web analytics report template is a powerful tool for any business owner or market who is looking to unlock the full potential of his website. Sign up for free today and experience the difference. Check out more related Templates: Product Competitor Analysis Ahref Seo Audit Google Search Console ReportGoogle Analytics Report Facebook Ad Campaign  

Keyword Test for SEO Teams  Keyword research and performance tracking are at the heart of successful SEO and PPC campaigns. Without structured monitoring, it’s nearly impossible to know which keywords drive traffic, generate conversions, and deliver ROI. That’s where the Keyword Test Template comes in. This ready-to-use template helps marketing teams, SEO specialists, and content strategists organize, track, and analyze keyword performance in one centralized workspace. Designed for flexibility and efficiency, the Keyword Test Template allows you to manage both the strategic aspects of keywords (like search volume, competition, CPC, and intent) and the tactical results (impressions, clicks, conversions, CTR, and conversion rate). With clearly defined fields, automated formulas, and AI-powered suggestions, you can quickly identify the most valuable keywords for your campaigns. Features of the Keyword Test Template Keyword Tests Table Store essential keyword metadata such as search volume, CPC (Cost Per Click), competition, and difficulty score. Classify each keyword by intent (Informational, Commercial, Transactional, or Navigational) for better targeting. Track the status of each keyword test (Not Started, In Progress, Completed) and assign ownership to team members. Use the AI Keyword Suggestions field to discover related opportunities for expansion. 2 Keyword Results Table Record impressions, clicks, and conversions for each keyword test run. Automatic formulas calculate CTR (Click-Through Rate) and Conversion Rate, ensuring consistent and accurate performance measurement. Monitor organic ranking positions and traffic generated. Add notes to capture qualitative insights, like campaign context or competitor activities. Benefits of Using the Keyword Test Template Data-Driven Insights: Go beyond gut feeling and measure keyword performance with hard numbers. Campaign Optimization: Identify high-converting keywords to double down on, while spotting underperformers that need adjustment. Collaboration-Friendly: Assign keywords to team members, track progress, and share results in real-time. AI Assistance: Leverage AI-generated keyword suggestions to continuously expand your campaigns. All-in-One Dashboard: Replace scattered spreadsheets with a structured, user-friendly template that integrates testing and results tracking. Use Cases SEO TeamsUse the template to track how your target keywords perform in organic search. Monitor impressions, rankings, and conversions to refine on-page optimization and content strategies. PPC Campaign ManagersRecord CPC and conversions for paid keywords to measure ROI. Track which keywords generate the most clicks and adjust bidding strategies accordingly. Content MarketersClassify keywords by intent and difficulty to build content roadmaps that align with searcher needs and business goals. Agencies and ConsultantsShare performance dashboards with clients to demonstrate results and justify campaign decisions with data-backed evidence. Founders and Small BusinessesFor entrepreneurs managing their own marketing, this template simplifies keyword tracking, making it easy to identify which terms bring traffic and sales. Why Choose This Template? The Keyword Test Template is more than just a spreadsheet—it’s a structured system for keyword management. By combining keyword attributes, campaign results, and automated performance metrics, it transforms raw data into actionable insights. Whether you’re running SEO campaigns, paid search ads, or hybrid strategies, this template gives you the clarity you need to invest in the right keywords. With its free-to-use and fully customizable design, the template adapts to businesses of all sizes. You can start small with a handful of keywords and scale up to hundreds as your campaigns grow. Conclusion The Keyword Test Template helps marketing teams unlock the full potential of their keyword strategies. From initial research to performance tracking, it ensures you always have visibility into what’s working and what needs improvement. Stop guessing and start testing—use this template to optimize your SEO and PPC campaigns, improve conversions, and drive business growth. 

Semrush Keyword Analysis for SEO Teams  Effective keyword research is the foundation of any successful SEO strategy. With ever-increasing competition, marketers and SEO specialists need the right tools to manage keyword data, evaluate opportunities, and build content strategies that drive traffic and conversions. The SEMRush Keyword Analysis Template by Stackby provides a structured, all-in-one workspace to capture and analyze essential keyword metrics from SEMRush, helping teams make smarter data-driven decisions. Why Use a Keyword Analysis Template? SEO campaigns rely heavily on accurate keyword insights—search volume, keyword difficulty, CPC, competition levels, and performance trends. Manually handling this data across multiple spreadsheets often leads to disorganization and missed opportunities. This template centralizes your keyword analysis into a connected system, giving you a clear overview of which keywords to target, how competitors are performing, and what content needs to be created or optimized. Key Features of the SEMRush Keyword Analysis Template Keyword Data Tracking Record every keyword with its core SEMRush metrics including search volume, keyword difficulty, CPC, and intent. Monitor SERP features like featured snippets, ads, and people-also-ask results. Use trends to identify rising search opportunities and stay ahead of competitors. 2 Competitor Keyword Insights Compare your keyword targets with those of competitors. Track competitor rank, estimated traffic percentage, and URLs driving traffic. Identify gaps and opportunities for outranking competitors in SERPs. 3 Keyword Results and Performance Metrics Go beyond raw keyword data and monitor performance. Track clicks, impressions, CTR, conversions, and conversion rates. Use formulas to automatically calculate CTR (%) and Conversion Rate (%) for efficiency and accuracy. Include average ranking position to measure progress over time. 4 Content Mapping for SEO Alignment Link keywords directly to planned or existing content. Assign funnel stages (awareness, consideration, decision) for targeted content planning. Track content status (draft, published, in review) to ensure execution aligns with strategy. 5 Customizable and Scalable Designed to adapt to campaigns of all sizes. Add custom fields such as ROI, cost per conversion, or keyword groupings as needed. Perfect for agencies, in-house teams, and freelancers who manage multiple SEO projects. Benefits of Using This Template Centralized Data Management: All keyword, competitor, performance, and content insights are stored in one connected database. Improved SEO Decision-Making: Use accurate data to choose high-impact keywords and prioritize efforts. Time Savings Through Automation: Formulas automate key metrics like CTR and Conversion Rate. Strategic Content Planning: Align keyword targeting with funnel stages for maximum impact. Competitive Advantage: Benchmark against competitors to refine strategies and capture market share. Use Cases SEO Specialists: Organize keyword research and performance metrics to optimize campaigns. Digital Marketing Teams: Align keyword targeting with content strategy to drive results. Agencies: Manage multiple clients’ keyword data in one consistent format. Content Creators: Identify keywords mapped to content and ensure each piece supports business goals. Business Owners: Gain visibility into ROI-driven keywords and content performance without technical complexity. Conclusion Keyword research and competitive analysis are no longer optional—they’re critical to online success. The SEMRush Keyword Analysis Template empowers you to gather, organize, and act on keyword data more effectively. With built-in tables for keyword metrics, competitor analysis, performance tracking, and content mapping, this template makes SEO execution seamless. Whether you’re a small business owner or part of a global marketing team, this ready-to-use template ensures your keyword strategy is always data-driven, organized, and optimized for results. With Stackby, managing SEO insights becomes effortless—so you can focus on building strategies that drive organic growth and measurable ROI.  

SEO Competitor Analysis for SEO Teams  Are you seeking a competitive advantage in the cutthroat world of SEO? Look no further than Stackby's SEO Competitor Analysis Template. This robust template lets you evaluate your competitors' digital footprint, from their website performance to social media engagement. By benchmarking your SEO efforts against theirs, you can identify gaps, emulate successful tactics, and craft a winning strategy that catapults your website to the top of search engine results. Unleash the power of competitive analysis and watch your online visibility soar. What is SEO Competitor Analysis? SEO competitor analysis is the process of evaluating and analyzing your competitors' online presence and strategies to gain insights and identify opportunities for improving your search engine optimization (SEO) efforts. It examines their keywords, rankings, backlinks, content strategies, and overall SEO performance. SEO Competitor Analysis Checklist Here is a checklist for conducting an SEO competitor analysis: Identify Competitors: Determine your main competitors in the industry or niche. Analyze Website Structure: Evaluate the structure and organization of their website, including navigation, URL structure, and internal linking. Keyword Analysis: Identify the keywords they target and rank for in search engines. Content Evaluation: Assess the quality, relevance, and depth of their website content compared to yours. Backlink Analysis: Analyze their backlink profile to identify the sources and quality of their inbound links. And a lot more. What is the Competitive Analysis Matrix? A competitor matrix is a visual tool that allows you to compare and evaluate your performance against your competitors across various SEO metrics. It provides a comprehensive overview of critical factors like keyword rankings, organic traffic, backlink profiles, social media engagement, and more. You can identify gaps and opportunities to refine your SEO strategy with a competitive analysis matrix. Why Would You Want to Run Competitive Analyses of Keywords? Running competitive analyses of keywords enables you to understand which keywords your competitors are targeting, their ranking positions, and the level of competition. This information helps you refine your keyword selection and optimize your content for better rankings and visibility in search engine results pages (SERPs). A Brief Overview of Stackby's SEO Competitor Analysis Template Stackby's SEO Competitor Analysis Template is a powerful tool designed to simplify and streamline conducting a thorough SEO competitor analysis. This Ahrefs API connector template provides a centralized platform to track and analyze your competitors' SEO metrics, keywords, backlinks, etc. The Ahrefs API is an application programming interface provided by Ahrefs, a leading SEO tool. It allows developers and users to extract and interact with data from Ahrefs' extensive SEO database programmatically. By integrating the Ahrefs API with our template, users can seamlessly fetch and sync data from Ahrefs directly into their analysis sheet. Who is This SEO Competitor Analysis Template for? This template is ideal for digital marketers, SEO professionals, and businesses wanting to gain a competitive edge online. Whether you're an SEO agency, an e-commerce business, or a content marketer, it will help you assess your competitors' strategies and make informed decisions to improve your SEO performance. Why Do You Need Stackby's SEO Competitor Analysis Template Free? Gain insights into your competitors' keyword strategies, backlink profiles, and SEO performance to identify areas for improvement. Track and compare your rankings, organic traffic, and social media engagement with your competitors. Analyze content gaps and opportunities to create targeted and relevant content that outperforms your competitors. Monitor changes in your competitors' SEO metrics and adapt your strategy accordingly. Ways to Customize Our SEO Competitor Analysis Template Integrate the template with Ahrefs API connector to import SEO data and automate the analysis process. Customize the table columns to include the specific SEO metrics and data points you want to track. Create different views and filters to focus on competitors, metrics, or periods. Collaborate in real-time with your team by adding comments, assigning tasks, and sharing insights within the template. Connect with three Ahrefs API functions (domain ratings, backlinks, and website metrics). Table Included in Our SEO Competitor Analysis Template Competitors: This table allows you to track and analyze your competitors' performance metrics, keywords, backlink profiles, and other relevant data directly from Ahrefs API functions Note: You need a paid Ahrefs Enterprise account to use this template. While our template provides a comprehensive structure for SEO competitor analysis, you can customize and adapt it based on your specific requirements and tools used for analysis. Ready to Automate Your SEO Analysis? Sign up for Stackby today, explore our SEO Competitor Analysis Template, and take your SEO efforts to new heights!

Google Analytics Report for SEO Teams  Google analytics report is an essential tool for digital marketers these days as it clearly indicates what is working for your business/your clients and what needs some tweaking. But, analyzing hundreds of Google Analytics metrics is impossible for a marketing team. So, you can use a Google Analytics template to track only the most important KPIs for your business. Stackby's automated Google Sheets Analytics report template takes away all the hassle of reporting and helps you track the KPIs on its own, without the need of entering numbers manually. With our Google Analytics reporting template, you can combine all your Google Analytics data and identify how your marketing strategies are performing. What is Included in Stackby's Google Analytics Report Template? Stackby's Google Analytics Report template allows you to track the User data, Sessions data, and Traffic data from all your marketing channels based on the View ID. It includes three API Columns that let you connect with your Google Analytics Account using an API key. Users API column: Enables you to get users by View ID Traffic API column: Enables you to get traffic by View ID Sessions API column: Enables you to get sessions by View ID Bring Data in Real-Time from your Google Analytics Account to Stackby You can use the API columns to bring data in real-time to your Stackby table. You can also schedule automation that will bring in data on the specified day and time. For comprehensive SEO tracking, consider using our SEO strategy template alongside your analytics reporting. Here's a short video that can help you create time-triggered automation. Include Important KPIs in Your Report Our Google analytics report template also includes a JSON data explorer that allows you to choose which data you want to showcase in the report. This works perfectly with our content marketing strategy template to track content performance metrics. Different Views for Different KPIs Manage your Users, Traffic, and Sessions Data separately in different Views with our Google Analytics Report template. Reporting Controls: This view includes a brief summary of all the main Google Analytics metrics like the percentage of new sessions, new users, sessions per user, etc. Users and Traffic: This view includes User data from Google Analytics such as the percentage of new sessions, new users, sessions per user, etc. For deeper user analysis, pair this with our customer persona template. Sessions: This view includes all the metrics related to sessions such as hits, sessions, average session duration, bounces, bounce rate, etc. Monthly Cards: This view gives you an overview of the top Google Analytics metrics in the form of cards that are easy to understand. Why is it essential to use Google Analytics? Unlike several digital analytics services, Google Analytics is available free of cost! Let's see why it's so important to sign up for this service. Reports website metrics, including page views, pages per visit, bounce rate, average time on site, and new visits. Helps you understand which channels have directed the most traffic to your website. Gives you an idea of the most common keywords used to access your website. For comprehensive keyword analysis, check out our keyword research template. Allows you to track if a user completes a specific action on your website, that is, the website's conversion rate. Monitors which users mostly use devices to access your website. Analyses your website content and the effectiveness of your marketing campaigns. Combine this with our ad campaign planning template for complete campaign oversight. Helps you understand which strategies are working and bringing the maximum returns. Combined with easy access and a user-friendly interface, Google Analytics has become the go-to tool for users worldwide! For social media performance tracking, integrate your analytics with our social media analytics template to get a complete picture of your digital marketing efforts. Other SEO Templates from Stackby: Enhance your SEO reporting with these complementary templates: SEO Backlink Analysis Template Google Search Console Reporting Template Google E-Commerce Reports Template Technical SEO Audit Template 

Website Performance Management for SEO Teams  In the era of digital and technological revolution, your entire world can be reduced to the screen of a tablet! From shopping for everyday groceries to buying a car, we resort to the online world for literally everything! So, the companies selling their products and services have to ensure that the user experience of their website is flawless if they want customers to be loyal to their brand in the long run. A company’s primary online presence is its website. The website is used to launch and sell products and provide customer service. Now, consider a situation where you want to buy a company’s product. The first thing you’ll do is visit their website. However, if it takes too long for the website to load, there is a high chance that you will change your mind and switch to another brand. This clearly depicts the need for peak website performance and the inclusion of our Website Performance Management Template.  Every company monitors and manages particular aspects of their website to ensure that it is optimized to the max. This is website performance management. Website performance management is analyzing and monitoring the website to make sure that it interacts seamlessly with users. Why is it important? Ensures that the site’s content does not take too long to load. Enhances customer experience. Reduces bounce rates and, in turn, increases customer retention and contributes to brand loyalty. Increases the number of visits and conversions to your website. Creates a good impression and improves brand perception. How does Google’s PageSpeed Insights help? PageSpeed Insights is a tool that analyses your website and highlights the issues causing the low speed and performance of your website. It performs this function for both the mobile and desktop versions of your website. With PageSpeed Insights, you can conduct an on-page performance audit of your website to gauge its speed and improve its SEO rank. Once you’ve perfected your performance management plan, executing and keeping track of everything is key to success. That’s where our Website Performance Management Template comes in.  With Stackby’s Website Performance Management Template, you can integrate your website performance data from PageSpeed Insights and keep track and update each detail from a single interface! Using Stackby’s Website Performance Management Template, you will be able to: Track the performance of your website without any hassle! Store a list of the websites whose performance you’re tracking and analyzing. Import performance analysis data from PageSpeed Insights. Record the total byte weight and input latency. Monitor the request count and transfer sizes. Keep track of the bootup time. Record and monitor the speed index. Update the records to get a real-time analysis of your website’s performance. Stackby’s state-of-the-art performance review template will make website performance management a walk in the park for your SEO & marketing team!

Ahrefs SEO Audit for SEO Teams  In the ever-evolving world of digital marketing, maintaining a strong online presence is vital for business success. A key element of improving your website’s visibility and performance is performing regular SEO audits. The Ahrefs SEO Audit Template in Stackby makes this process effortless, allowing you to track key SEO metrics, identify issues, and implement improvements with precision. Whether you're an SEO expert, a digital marketer, or a business owner, this template provides the right tools to monitor and enhance your website’s SEO health, ensuring it ranks higher on search engines like Google. Why Use the Ahrefs SEO Audit Template? Performing an SEO audit manually can be time-consuming and prone to errors. Some common challenges include: Difficulty tracking SEO progress over time Inconsistent reporting of SEO issues or performance Lack of insight into on-page and off-page SEO factors Unclear prioritization of issues for immediate action The Ahrefs SEO Audit Template helps solve these problems by consolidating all relevant SEO audit data in one place. With its automated reports and customizable features, you can easily track keyword rankings, site health, backlinks, on-page SEO issues, and technical SEO factors.Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. How the Ahrefs SEO Audit Template Works in Stackby This template consists of several key tables to monitor your website's SEO status and track progress effectively: 1. Site Overview Table Get a quick snapshot of your website’s SEO health with essential metrics such as: Domain Authority (DA) – A score indicating the website's overall SEO strength Organic Traffic – The number of visitors arriving from search engines Keyword Rankings – Track changes in rankings for target keywords Backlinks – Monitor the number and quality of backlinks to your site 2. SEO Issues & Fixes Table Track the issues identified during your SEO audit and monitor their status: Issue Type – Identify whether it's a technical issue, content gap, or backlink problem Priority – Categorize issues based on urgency (high, medium, low) Status – Track if the issue is pending, in progress, or resolved Action Required – Define the steps needed to fix each issue (e.g., improving page speed, adding meta descriptions, etc.) 3. Keyword Tracking Table Track the performance of your target keywords: Keyword – The search term you're targeting Current Position – The keyword's current ranking on search engines Search Volume – How many people are searching for the keyword monthly Keyword Difficulty – How competitive the keyword is in search results 4. Backlink Profile Table Monitor your backlink strategy: Backlink Source – The domain from which the backlink originates Anchor Text – The text used for the backlink Quality – Assess the quality of the backlink (DoFollow, NoFollow, etc.) Status – Track the status of each backlink, whether it’s live, lost, or broken 5. Technical SEO Table Ensure your website’s technical SEO is in top shape: Page Speed – Record loading times for various pages Mobile Usability – Check how well your website performs on mobile devices Crawl Errors – Track issues that prevent search engine bots from crawling your site Security Issues – Identify SSL and other security-related problems Key Features & Benefits  Comprehensive SEO Tracking – Monitor multiple aspects of SEO including keyword rankings, backlinks, and technical SEO  Automated Reports – Generate progress reports to easily identify areas for improvement Customizable Views – Filter and sort data based on your needs (e.g., high-priority issues first) Easy Collaboration – Share insights with your team or clients for seamless collaboration  Actionable Insights – Focus on the most critical SEO problems for quick resolution Real-Time Updates – Get instant updates to track your SEO performance over time Who Can Benefit from This Template? SEO Experts & Agencies – Simplify and streamline SEO audits for multiple clients Digital Marketers – Monitor ongoing SEO performance and adjust strategies accordingly Business Owners – Take control of your website’s SEO and track progress without needing technical expertise Website Developers – Identify technical issues and collaborate with teams to resolve them Getting Started with the Ahrefs SEO Audit Template Duplicate the template into your Stackby workspace Start filling in your site’s data such as domain authority, traffic, and keyword rankings Track issues found during the audit and mark them for resolution Monitor keyword rankings and backlink profiles for ongoing SEO performance Generate reports to present progress and identify the most pressing SEO issues