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Publishing Templates

Blog Content Calendar Templates

Blog Content Calendar

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.

With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.

Why do companies spend time and money blogging about their products or services?

Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web.  Blogging is one of them. So, how does blogging help a business grow?

  • Increases the credibility of a company by acting as a source of relevant and authentic information.
  • Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
  • Increases the demand for your product/ service by attracting potential customers.
  • Contributes to enhancing brand loyalty and customer retention.
  • Directs and increases traffic to your website.
  • Benefits the company in the long term too as it is a permanent source of information.
  • Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.

With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.

Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?

Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!

Our Blog Content Calendar Template will enable you to:

  • Plan and manage your content writing work for multiple clients in one place.
  • Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
  • Monitor the blogs you and your team are currently working on and the level of difficulty.
  • Record the average CPC of each article.
  • Attach the graphics associated with each blog post and store the name of the designer.
  • Attach the target persona of each article to ensure that the blog content meets the expectation of the client.

With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level. 

Content Audit Templates

Content Audit

Knowing how well your content is performing is one of the most important aspects of content marketing. If you don't keep track of your content's performance, it simply means that your campaigns are being shot in the dark! The whole campaign and the individual pieces in the campaign require an audit. Stackby’s Content Audit template can help you out with that. 

Why audit the content? Because not auditing content leads to losing opportunities along with wasting your money and time. 

A content audit is needed to understand which of your published content performs the best and vice versa. It can assess your content marketing efforts' current status or identify any shortcomings in your website's SEO efforts. 

Why do we need a Content Audit Template?

A content audit is required to dissect a company's overall performance and see its metrics and channels. This helps to determine what is working and what is not. 

But let's be honest, auditing content seems like such a daunting task. And as you add on content on your website or even your campaign, the load increases manifolds. Will this task not take weeks? 

No. It only takes 20 minutes. All you need is a content audit template. 

A content audit template will help you maintain a complete list and information regarding the number and status of your published content. It will also help keep a detailed list of other information regarding the published content and the actionability status. 

It makes your work easier as you will not have to go back to every published content to understand how they perform. You can store all the information regarding content auditing, update and performance status in one place. 

Who will find this template useful?

This Content audit template will be useful for the content team, content head, marketing teams, business owners & SMEs. 

How will Stackby’s Content Audit Template help you?

Stackby's content audit template is completely free and customizable. Using this template, you will be able to:

  • Store all the details of your content audit in one place. 
  • List each content that needs to be audited.
  • Keep track of the platform of each content (Podcast/ Blog/ Newsletter/ Product Update/ Website/ Infographics/ etc.).
  • Add attachments of the content, if any, to the template itself. 
  • Record the name of the content collaborator in each case. 
  • Track the status of the audit in real-time. 
  • Record the format of the content whose audit is being done (Audio/ Article/ PDF/ HTML/ etc.)
  • Store the link to the content in the template itself. 
  • Record the type and priority status in each case. 
  • Track each iteration as well as the average rating for each content audit. 
  • Add recommendations in each case, if any. 

Use the content audit software to do the analytical research to know the performance of your last content on the website. What is working for your content to make it more readable? Our template is free to use. 

If you are looking forward to conducting your website’s content audit, this is the template for you. Easily update the Content Audit template anytime and anywhere and customize it according to your needs. 

You will also find these templates useful: Blog Content Calendar, Podcast Editorial Calendar 

Podcast Editorial Calendar Templates

Podcast Editorial Calendar

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results.

At StackBy, we know how hard this is. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more.

Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets -

  1. Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast)
  2. Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more.
  3. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced.
  4. Podcast Sponsorships - It lets you track all the current sponsorships and invoices.
  5. Podcast ad units - Helps you map the ad units with the companies.

If you want to use the podcast editorial calendar template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way you want. Happy Podcasting!


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