Do you know what the key to a great social media marketing strategy is? It is how you plan and organize it. No matter how well you know your audience, gauge your competition, or create compelling content, if you have not planned your tasks well, all your efforts are in vain. Here is a Social Media Calendar Template that will help you align your social media tasks and track how your social media posts are performing. 1. Track: Keep a track of what’s working for your social media channels and what’s not. Keep up with your quality and consistency using a social media calendar template. 2. Regularise: Prevent yourself from posting too much or too little on social media and never miss a post date again. 3. Manage: Administer all your social media channels from a single social media calendar template and ensure that you are not spamming one social media network and neglecting others. 4. Research: Never post a poorly structured or poorly researched post again. Check spellings, grammar, and punchlines instantly. What is a Social Media Calendar? A social media calendar is an overview of your upcoming social media posts. Some common elements of a social media calendar are: Date and time of when your post is going live Social media channels on which the post will be published Creative assets related to your social media post like images, videos, etc. Links, tags, or keywords included in the post Important metrics related to your social media posts Why use a Social Media Calendar? A social media calendar is a time-saving option. It helps you visualize the big picture and manage all your social media channels in one place. You can plan ahead and avoid multitasking. You can keep track of all the upcoming relevant moments and plan your posts accordingly. Last, but not least, you can create high-quality content every time and find out what’s working for you and what’s not. Our social media calendar template is designed to help you leverage all these benefits. If you are just beginning with creating a social media presence, you can also try our Social Media Planning and Design Template. How to create a social media calendar? Before you switch to using our pre-built social media calendar template, we want to share a few tips on how you can create a social media calendar. 1. Measure your current social media efforts Start with setting up clear goals for your social media channels. Make sure you understand your audience, their demographics, and personas. Track your most successful posts and social media tactics. 2. Select your social media channels Which social media channels do you want to monitor? Review the best marketing strategies associated with each channel. 3. Decide what data you need to track Here are a few examples: post title, graphics, type of post, concept, channels, publish date, number likes, impressions, engagements, spendings, etc. 4. Create a workflow You must decide a few things like how often you want to post on each channel, the best time to post on each channel, team members responsible for posts, the process of brainstorming new content, and so on. 5. Collaborate with your team Once you have planned what you need to do and how it is time to bring all your team members to one platform. Stackby’s social media calendar template makes connecting and collaboration much easier. Stackby also provides security and permissions features that will help you keep your data safe and secure and ensure that only authorized people can access it. Who can use our Social Media Calendar Template? A social media calendar template is generally used by social media managers and teams. However, Stackby’s social media calendar template can be used by: Marketing teams who are managing different social media campaigns, Agencies who are working with multiple clients for social media management, Media organizations working to promote social media accounts of their clients, Bloggers who manage their social media channels, Business owners, social media influencers, and more! How will Stackby’s Social Media Calendar Template Help You? Our social media calendar template is designed to simplify the whole process of social media management. It helps you streamline your workflow in the following ways: Manage all your social media posts on one platform Store the images and graphics related to every post Monitor the type of posts you create for every social media channel (paid campaign, organic, evergreen content, etc) Track the leads associated with every social media post Track the status and publish date of social media posts Manage all your social media channels on one platform (number of posts, post titles, likes, etc) Track social media metrics related to every channel (likes, shares or retweets, impressions, engagements, engagement rates, spendings, cost per engagement, etc) Brainstorm social media post ideas with your team No matter what your Social Media strategy is, the Stackby Social Media Management Stack helps you manage social media campaigns easily. You can also use our YouTube Channel Analytics, Facebook Posts Tracker, Twitter Posts Tracker, and LinkedIn Ads Tracker Templates to manage your social media channels individually.

Have you ever wondered how more people can find your website or how to increase the traffic through your website? The best and easiest way is SEO or Search Engine Optimization. In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have. So, if you are running an online business, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO and our Off-page SEO Template come in. What is an Off-Page SEO Template? Stackby’s off-page SEO template is designed to help marketers and SEO specialists to keep track of all the off-page SEO metrics in one place. This template comes with an interlinked Moz API that can help you keep track of  Domain authority Page authority Root domain External redirect pages to page  External pages to page and many more!  How can Stackby’s Off-Page SEO Plan Template Help You? Using Stackby’s Off-page SEO Plan Template, you can: Record all the websites and their corresponding SEO data on a single platform. Monitor the domain authority and page authority scale data. Track the external backlinks and external redirects. Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages. Monitor and import all the above metrics from Moz API automatically.  Why does your business need SEO? Search Engine Optimization is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94% of people who Google something clicks on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind that SEO is concerned with organic traffic and not paid search results. It is cost-effective and has a high return on investment. Drives traffic to your website, increasing brand awareness. The traffic pulled in by SEO can turn into conversions and boost your sales and revenue.  A high ranking in search engines adds credibility to your website and improves brand perception. Customers prefer organic links over paid listings in a search engine. SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence. However, with too many website pages and even more metrics data, recording and tracking everything can be cumbersome.  With the help of Stackby’s Off-page SEO Plan Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for easier tracking and better optimization. Other API SEO integrations that you can use with this template: PagespeedSerpStat AhrefsAlexaSEMRush  Check out this video on how to connect columns to an API + Data Explorer in Stackby Other SEO Templates to try: SEO Backlink Analysis Template Keyword Research Template Google Analytics Report Template Technical SEO Audit Template SEO Strategy Template  To track your on-page metrics, check out the On-page SEO tracker template. 

Consider the following statistics. Currently, Facebook is the world’s top social networking site with more than 2.7 billion monthly users (That’s 35 % of the population!). Almost 60 percent of the users visit the site every day, and around 80 million businesses use Facebook Business Pages. Apart from social networking, people today use Facebook for finding out about their favourite products, new launches, and even customer service in some cases.  How Stackby’s Facebook Posts Template help ?  Hence, having a wide presence on Facebook has now become a precondition for the success of any company. If your Facebook strategy is not well planned and executed, you are bound to miss out on a large number of potential customers. That’s where our Facebook Posts Template can be of help. Companies can use both Facebook Groups and or Facebook Pages/Business Pages to launch or promote their products and services. Before we go any further, let’s understand why Facebook posts are so important: As the statistical data already shows, you can reach billions of potential customers with the click of a single button! This increases brand awareness to a large extent. It is extremely cost-effective. You can start your own Facebook Business Page for free! Continuously uploading engaging and attractive posts on your Facebook page can help enhance brand loyalty. Facebook posts drive traffic to your website.  Help you monitor and analyze your competitors, capitalize on their weaknesses, and learn from their strengths. Allow you to engage with other businesses too. Give you a better understanding of your customer base, which allows you to customize your marketing strategy. A key aspect of successful Facebook marketing is engagement. Your Facebook post should be so creative and engaging that the customer will feel compelled to react and respond to it. They will further share the post with their friends and co-workers if they connect with it. However, keeping track of Facebook metrics can be a challenging task! Since it is so crucial to your success, Stackby has developed an analytics report template to make your job easier. Use Stackby’s Facebook Posts Template to track and analyze the performance of your Facebook posts. With a large number of Facebook page templates available, why should you choose us? Here’s why. Using our Facebook Posts template, you can: Keep track of all your Facebook posts. Monitor the status of each post (Not Started/ In Draft/ Published). Record the date on which each post was uploaded. Assign a Post ID for easier tracking. Store the graphical assets associated with each post. Track the number of impressions and engaged users. Monitor the number of clicks, likes, and love responses. Keep track of the posts on the template’s in-built publishing calendar. Monitor and update the details as and when necessary. Analyzing and monitoring post metrics will help you understand which content and strategy are working in your favour. Use Stackby’s Facebook posts template today and notice the difference! If you're also running paid ads on Facebook, check out our Facebook Ad Campaigns template.   

Content marketing is not a simple discipline especially if you seek consistent growth. From planning to developing and publishing content, there are many facets to consider in content marketing.  Stackby’s content calendar template is an automated, easy-to-use, customizable tool that will help you track your content marketing workflows without any hassle. From initial brainstorming to last-minute editions, you can manage your complete content workflow in one platform with your whole team.  Integrate Workflows: From SEO planning to writing, editing, and publishing content, you can organize all the phases of your content marketing process together with this template.  Visualize your Campaigns: As your marketing campaign grows, it might become difficult to grasp what’s going on. A content calendar makes it easier for you to see the big picture. At the same time, you can also narrow down your workflows.  Connect and Collaborate: Stackby is a cloud-based collaborative platform that enables you to connect with your team in real-time from anywhere. This way your team can work together on the content calendar without any hiccups.  What is a Content Calendar?  A content calendar is a written schedule that includes everything about upcoming content pieces, status updates, planned promotional activities, and updates to existing content. A digital content calendar helps you stay organized and armed with content in advance so that you can publish your content at the right time. Stackby’s content calendar template is a transparent depository that showcases what’s due, what’s in progress, and what has been done. This helps you understand how your content strategy is being executed, what are the gaps, and how you can achieve your goals. You can manage multiple content campaigns on different social media platforms in one place. using a content calendar.  Why use a Content Calendar?  Maintain consistency: You need to keep your audience engaged and for that, you need to create content that is intriguing and entertaining. Your content calendar keeps your team honest and answerable regarding your content strategy.  Stay on Time: A content calendar helps you stay on top of your publishing schedule and helps you plan and plot your content as per upcoming events. This way you will never miss out on any opportunity of attracting an audience.  Track your Performance: You can reach your business goals only when you understand how your content is performing. A content calendar can also help you track the important metrics and uncover insights to improve your content performance.  Read more: How to Scale Your Content Production with Limited Resources In 2021?  Who can use Stackby’s Content Calendar Template?  Stackby’s content calendar template is for content managers, content marketers, content writers, editors, content specialists, bloggers, business owners, illustrators, publishers, social media specialists, outreach specialists, and anyone who is related to content creation, editing, publishing, and marketing processes.  How is Stackby’s Content Calendar Template Useful for You?  Our content calendar template includes three tables for tracking your content, campaigns, and output or results. It also includes a Kanban view of the content calendar based on content status and creator status. Along with this, you can visualize the content calendar based on images in Gallery view. Here’s what you can do with this template: Track the status of every content being generated by the team (in progress, live, on hold, etc.) Store the URLs, front headlines, sub-headlines, and image attachments for every content piece.  Track the due date for every content and the total content campaigns associated with them.  Monitor different content marketing campaigns, their status, leads, content creators, assets, and budgets.  Track the important metrics for every content campaign such as CPC, spendings, impressions, CPM, clicks, and success rates.  Track the different social media platforms for each of your content campaigns.  Discover more content management templates on Stackby: Content Marketing Management Template  Content Strategy Template  Blog Content Calendar Template  B2B Content Calendar Template 

The main purpose of an ad campaign planning template is to ensure that all the ads that you create are relevant and fulfill the campaign goals. Ad campaigns are important for a business as they have a focused edge when it comes to marketing. Stackby’s ad campaign planning template allows you to keep a track of all the ads that you generate for different platforms and makes it easier to monitor their results. 6 Steps to Planning an Advertising Campaign Step 1: Determine goals of the campaign You might want to convert leads or find new customers for your brand. There can be different goals for every ad campaign that you run for your website. Step 2: Identity your Target Audience Identify the demographic and psychographic characteristics of your target audience. For instance, which social media channels they use the most, when they are the most active on social media, what are their interests and preferences, etc. Step 3: Create your Message Now, it is time to create ad messages for your target audience that will help you achieve the goals of your campaign. Your message should appeal to your audience’s emotions, provide them benefits, and ensure credibility of your brand. Step 4: Develop Media Strategy Identify which platforms will be suitable to run the advertisements such as your website, social media, or PR. Step 5: Implement your Ad Campaign Start scheduling your advertisements. Make sure you have assigned the right team members to coordinate on every part of your campaign. Step 6: Analyze Results Start measuring results for each ad campaign from day one. This will help you analyze which channels are performing the best and which ones need improvement. Take note of the most important marketing KPIs for your ads. Overview of Ad Campaign Planning Template Track All Ads The first table in the template - All Ads allows setting up ad campaigns for different channels such as Facebook, WhatsApp, Email, etc. You can track the status of every campaign as planning, publishing, revision, work in progress, on hold, etc. You can add assignees for every ad campaign, add start and end dates of the campaigns and track how many days are left for the launch of the campaign. Manage All Adsets The Adsets table helps you manage the different ad sets that you create for different campaigns or channels. Upload all the creatives related to each adset in one place and manage everything smoothly. Assign Campaigns to your Team The Assignees table helps you manage the different team members who are responsible for different ad campaigns. You can track their position, email, phone and other details. Measure Results for every Campaign The Results table in our ad planning template allows you to track your campaign results using the most important metrics like Goals, Spends, Impressions, CPM, Click, Cost Per Click, Conversion, etc. How to Use Stackby’s Ad Campaign Planning Template? Copy the ad campaign plan outline template to your Stackby Workspace and streamline your ad campaign planning process. Add all your campaign data in the respective tables. Bring your team members on one platform and collaborate with them on ad campaign planning. Create a launch calendar to ensure everything is going as per schedule. Add ad sets for every campaign. Once a campaign is launched, enter the results accordingly. Other Marketing Templates to Try: Marketing Campaign Tracker Template Social Media Calendar Template Marketing Plan Template 

Running Facebook ad campaigns has been proven to be very effective with high conversion rates of leads into customers. However, running Facebook campaigns can be highly stressful as well. This is why a Facebook Ad Campaign Template is integral for any business. An easy way to manage multiple campaigns and their unending details is to use Facebook ad templates. Why do you need a Facebook Ad Campaigns template? Facebook campaigns can be equal parts stressful and equal parts rewarding. Managing all the little details along with tracking different KPIs and campaign metrics can prove to be a little too much to handle. An easy way to do this is to have all of your information at one place and categorize it in a way that you can access it whenever you want. Facebook ad templates are a perfect fit for your requirements! You can easily plan and manage your Facebook ad campaigns; along with tracking your campaign metrics in real-time with a Facebook campaign management template. What is Included in Facebook Ads Campaign Planning Template? The template helps you keep a track of Facebook Ads, Accounts, Campaigns, and Adsets. It includes Facebook Ads API that helps you bring – Facebook Ads data for different campaigns based on Ad IDs Facebook Accounts data based on different Account IDs Facebook Campaigns data based on different Campaign IDs Facebook Adsets data based on different Adset IDs Ads Table: This table stores all the important KPIs related to Facebook Ads such as:  CPM CPC Unique Clicks Ad Text Assets Status  Ad Header Status of Ad (Active, Inactive, Preparing) Due Date Campaigns  Leads, etc.  Accounts: This table stores all the important KPIs related to your Facebook Ad Accounts such as CPC, spending, CTR, Clicks, and impressions, and also enables you to bring the Ad Ids.  Campaigns: This table stores all the data and important metrics related to your Facebook Ad Campaigns such as Ads, Adsets, CPM, CPC, Date of Starting, Date of Stopping, Clicks, Impressions, etc.  Adsets: This table stores all the data related to Facebook Adsets such as budget, total ads in an adset, location, target audience, age of target audience, start date, CPM, impressions, CPC, spending, and clicks.  Track Facebook Ads based on their Status Stackby’s Facebook Ads planning template includes a Kanban view that helps you visualize all your Facebook Ads based on their status, that is, active, preparing, inactive, closed, etc.  Track different Ad Campaigns based on their Start Date The Facebook Ads Campaign template also includes a Calendar view that helps you visualize the different starting points of your ad campaigns.  Read more: Customizing your Stack using different Layouts (Views) Create a Facebook Ads Reporting Tool and Share it with your Clients/Team If you want to track the important KPIs of different Facebook Ads run by your team, our Facebook Ads Campaign Template makes it possible for you. It includes an Ads Reporting view that enables you to track all the important KPIs related to Facebook Ads such as:  CPC Starting date Stopping date CPM Unique Clicks Number of Clicks, etc.  Schedule API with Automatic Time-Triggers No need to manually update your Facebook Ads tracker. Just click on the clock icon beside the name of your API column and set the day and time of automation that will fetch the data from your Facebook Ads account and add it automatically to the respective columns.  Watch: How to set up time-triggered automation for the API column type  How to Create an Effective Facebook Ads Campaign 1. Identify your target personas: You must create a persona for your ideal customer that will help you understand their pain points, interests, and preferences and provide ads that would appeal to them.  2. Brainstorm: Once you know your audience, you can now search on Google and other online resources to find out what kind of ads you can create.  3. Choose your bait: This is when you create compelling content that would trigger your audience to buy your product/service. You can use power words, action words, storytelling, etc. to create your Facebook ad campaign.  4. Design creatives: Powerful words, combined with incredible designs make a perfect Facebook ad campaign. So the last step is to work on ad creatives.  How to Use Facebook Ad Campaign Template? Copy this template to your Stackby workspace. Make sure you have integrated Facebook Ads API to your Workspace using the API key.  Bring your Facebook Ads Data to Stacky using API columns based on respective IDs.  Enter data such as ad assets, ad headers, and ad text, and log the status of each ad.   Categorize your campaigns and paste the links of the ads that are running under that campaign. Track the most important KPIs of different Facebook Ads Campaigns in one place using our JSON data explorer.  Schedule data fetch using time-triggered automation and bring data in real-time to your tables.  Watch: How to use JSON Data Explorer in Stackby  A well-designed facebook campaign might get hectic to manage, but with this Facebook Campaign template - you can efficiently manage and track your Facebook ad campaigns in a single place. Collaborate & share with your team or clients, and get the most bang for the buck. Automate your Facebook ad metrics tracking , and focus on building awes ome ads with the Facebook Ad Campaigns Template.. Check out this awesome tutorial video to learn how to manage your Facebook ads.   Other automation enabled Stackby templates: Google Analytics Report Template  On-page SEO Reporting Template  SEO Backlink Analysis Template  Facebook Posts Tracker Template 

Keyword Research is the most critical part of SEO. If you’re looking to streamline your keyword research process, then our free keyword research template is the perfect addition to your SEO arsenal. How to leverage Keyword Research Template Directly fetch metrics like search volume, CPC, keyword difficulty, and more from Serpstat or SEMRush. You just need to authorize your account using an API key from those services.  Group your keyword using labels. This allows you to group keywords depending on the difficulty and other parameters.  Collaborate with your team adding their email or sharing them the URL.  Here are a few tips to keep in mind when doing keyword research Keyword difficulty scores might not be 100% accurate. Hence always ensure to check the competition yourself by doing keyword research.  If you’re starting out, ensure to focus on long-tail keywords. Even though the search volumes might be low, it can give you higher conversions.  A great hack to find keywords is extracting the organic keywords of the post ranking on the first position.  To use the automated keyword research template, just create a free account on Stackby and click on the “Copy Stack” button.  Achieve your SEO & Content goals swiftly with the Keyword Research Template.

Public Relations is the management of the communication or the flow of information between an organization or individual and the public so that it reaches the customers the way you want and changes their perception. When you must maintain client information for PR purposes, whether you are doing it for an individual or an organization, the number of tasks you need to do and the plethora of information you must maintain, and the track is too much. Keeping up with every task and remembering every piece of information can be a bit too much. A PR tracker will help you out with this and make you productive by maintaining and keeping track of all the information for you in a single platform.   Why do we need a PR Tracker Template? A public relation tracker template is used to keep track and to manage the PR tasks and projects. Whether you must manage multiple clients or a PR manager, a PR tracker will help you monitor all your PR tasks on a single platform. You can include your publication links, keep track of your client's contact details, and organize your information to ensure your PR efforts are as smooth as possible.  With a professional PR tracker that keeps all your PR related information stored safely and tasks organized, you will become more efficient and productive.  You can also collaborate with other team members by sharing the template so that all of the people responsible for client management are on the same page. You will be able to pull out any information conveniently and analyze it for future use. It is very effective and easy to use with easy accessibility anytime.  Who will find PR tracker template useful? This template will be useful for PR agencies, PR managers, marketing teams, business owners & SMEs.  How will Stackby’s PR Tracker Template help you? With Stackby's PR tracker template, you will be able to track and organize all the PR information you need to manage in a single platform and save an immense amount of time.  With the PR Tracker Template, you will be able to: Track all your targets in one place.  Record the phone number and email address in each case.  Track the contact person assigned to each target.  Track the status of the communication (Reached Out/ Follow Up/ Closing/ Rejected). Record the agenda in each case (Marketing/ Sales/ Advertisements/ Funding/ etc.). Store the details of the pitch for each client. Monitor the date of the initial contact and last catch-up.  Track the total targets allotted to each contact person. You can also store their contact details here in the pr tracker template. It is quite easy to update the PR tracker template and add your details manually by your own hands or by uploading an existing excel sheet. You can then categorize it the way you want.  You will also find these templates useful: Applicant Tracker, Employee Directory 

The effect of social media on a brand’s sales and customer engagement is huge. However, this is only possible through the efficient use of social media to draw public attention. Stackby brings to you the Social Media and Planning Design Template that manages your company’s digital platform status to help you widen your outreach.  Why is social media planning important? Creating an online presence is crucial for every brand to increase its outreach and drive traffic to its website. With several potential customers engaging with the ad posts, the app algorithm helps the brand grow its audience base and thus improves its ROI. The social media plan template helps with all these functions and helps the firm meet its business goals. How can Stcakby’s social media and Planning Design Template help your business? With features that allow you to post your advertisements according to the business requirements, it saves you a lot of time to prepare other ads for maximum outreach. The platforms on which the ads are being posted and their status can be tracked with ease. The asset in question can also be improved with the reports on the likes and comments it garners attention.  The most beneficial part is that the template can be edited according to the amount and type of engagement it receives.  Business objectives can be recorded and met with the data management function, giving you accurate insight into the metrics.  The posts and their progression can be altered with the help of the social media and planning design template.  Who will find this template useful? SEO firms and marketing firms that use social media as the base for their advertising will find this template extremely useful. Brands looking to amplify their social media presence are also likely to find this helpful.

Tracking your website's traffic? Can't get enough time to keep tracking your web analytics & how you're doing against your competitors? Use this Web Analytics Report Template integrated with Alexa API to track your and your competitors' website traffic, automatically in your tables. Link it to your marketing initiatives and take it to the next level. Take you site traffic to the next level with the Web Analytics Report Template.