Marketing Plan Template

Do you know what the key to a great social media marketing strategy is? It is how you plan and organize it. No matter how well you know your audience, gauge your competition, or create compelling content, if you have not planned your tasks well, all your efforts are in vain. Here is a Social Media Calendar Template that will help you align your social media tasks and track how your social media posts are performing. 1. Track: Keep a track of what’s working for your social media channels and what’s not. Keep up with your quality and consistency using a social media calendar template. 2. Regularise: Prevent yourself from posting too much or too little on social media and never miss a post date again. 3. Manage: Administer all your social media channels from a single social media calendar template and ensure that you are not spamming one social media network and neglecting others. 4. Research: Never post a poorly structured or poorly researched post again. Check spellings, grammar, and punchlines instantly. What is a Social Media Calendar? A social media calendar is an overview of your upcoming social media posts. Some common elements of a social media calendar are: Date and time of when your post is going live Social media channels on which the post will be published Creative assets related to your social media post like images, videos, etc. Links, tags, or keywords included in the post Important metrics related to your social media posts Why use a Social Media Calendar? A social media calendar is a time-saving option. It helps you visualize the big picture and manage all your social media channels in one place. You can plan ahead and avoid multitasking. You can keep track of all the upcoming relevant moments and plan your posts accordingly. Last, but not least, you can create high-quality content every time and find out what’s working for you and what’s not. Our social media calendar template is designed to help you leverage all these benefits. If you are just beginning with creating a social media presence, you can also try our Social Media Planning and Design Template. How to create a social media calendar? Before you switch to using our pre-built social media calendar template, we want to share a few tips on how you can create a social media calendar. 1. Measure your current social media efforts Start with setting up clear goals for your social media channels. Make sure you understand your audience, their demographics, and personas. Track your most successful posts and social media tactics. 2. Select your social media channels Which social media channels do you want to monitor? Review the best marketing strategies associated with each channel. 3. Decide what data you need to track Here are a few examples: post title, graphics, type of post, concept, channels, publish date, number likes, impressions, engagements, spendings, etc. 4. Create a workflow You must decide a few things like how often you want to post on each channel, the best time to post on each channel, team members responsible for posts, the process of brainstorming new content, and so on. 5. Collaborate with your team Once you have planned what you need to do and how it is time to bring all your team members to one platform. Stackby’s social media calendar template makes connecting and collaboration much easier. Stackby also provides security and permissions features that will help you keep your data safe and secure and ensure that only authorized people can access it. Who can use our Social Media Calendar Template? A social media calendar template is generally used by social media managers and teams. However, Stackby’s social media calendar template can be used by: Marketing teams who are managing different social media campaigns, Agencies who are working with multiple clients for social media management, Media organizations working to promote social media accounts of their clients, Bloggers who manage their social media channels, Business owners, social media influencers, and more! How will Stackby’s Social Media Calendar Template Help You? Our social media calendar template is designed to simplify the whole process of social media management. It helps you streamline your workflow in the following ways: Manage all your social media posts on one platform Store the images and graphics related to every post Monitor the type of posts you create for every social media channel (paid campaign, organic, evergreen content, etc) Track the leads associated with every social media post Track the status and publish date of social media posts Manage all your social media channels on one platform (number of posts, post titles, likes, etc) Track social media metrics related to every channel (likes, shares or retweets, impressions, engagements, engagement rates, spendings, cost per engagement, etc) Brainstorm social media post ideas with your team No matter what your Social Media strategy is, the Stackby Social Media Management Stack helps you manage social media campaigns easily. You can also use our YouTube Channel Analytics, Facebook Posts Tracker, Twitter Posts Tracker, and LinkedIn Ads Tracker Templates to manage your social media channels individually. Check out Other Related Templates :Marketing Asset Management Email Marketing Calender Restaurant Social Marketing Calendar Competitor Analysis 

Public Relations or PR is one of the most effective ways for businesses to build a strong online reputation. It involves creating strategies for how a business can create their goodwill and develop a cordial, trustworthy relationship with their target audience.  A good PR strategy can actually change the future of your business and help you overcome any obstacle. A business may have its own PR management team or may hire an agency to manage its public relations.  Benefits of a PR Agency  Public relations agencies can improve the credibility of a business. PR helps in sending a positive message about the organization to the audience and ensures that your customers respond positively. With the right PR message, you can build trust with your target audience.  A PR agency can increase brand awareness by helping your target audience understand your product and services. PR agencies or teams find channels and influencers who can spread the message of the company to the right audience. The more people will come to know about your brand, the more likely they will connect with it.  PR agencies can be a huge help in disaster management. For instance, when your business receives some bad reviews from a few customers. In such a case, you need to clarify your image instantly and showcase to people that you have handled the issues gracefully. This can be done with the help of social media, press releases, and posting content on promotional sites.  PR agencies can showcase how you are a huge member of the community and the efforts you are making towards the betterment of the community. For instance, if your business is involved in Corporate Social Responsibility (CSR) activities, PR can use that to enhance your brand image.  Last, but not least, PR agencies can help you find new customers and increase your sales. Your business stories and press releases form a doorway for new customers. PR teams ensure that your message is crafted the right way and resonates with your target audience.  Who can use Stackby’s PR Agency Activity Tracker Template? This template is useful for PR agencies or marketing agencies who are handling the public relations of different clients.  How will Stackby’s PR Agency Activity Tracker Template help you?  With Stackby’s PR Agency Activity Tracker Template PR agencies can track the different PR tasks being implemented. They can keep a check on which team member is responsible for which task.  With this PR Agency Activity Tracker template, you will be able to do the following:  Track all your PR tasks in one place Monitor the type of PR tasks for every client Set priorities on different PR tasks (High/ Medium/ Low)  Track the leads associated with each task Monitor the deadlines with every PR task  Add notes related to every PR task  Record the people responsible for different PR tasks  Track the status of the PR task, whether a task is completed  Store the invoice for every PR task Stackby’s PR Agency Activity Tracker Template gives you the complete picture of all your PR tasks in one place. You can also add more columns and data to the template and personalize it the way you want. Sort your workflow easily with Stackby.Checkout more related Templates : Product Competitor Analysis 

Publishing blog content consistently and strategically is critical for building online visibility, brand authority, and audience engagement. However, without a well-organized system, managing blog ideas, tracking article progress, assigning tasks, and ensuring timely publication can become overwhelming. That’s why Stackby offers the Blog Post Management Template—a powerful, no-code solution that simplifies your entire content workflow from ideation to publishing. This ready-to-use template is ideal for content marketers, SEO teams, freelance writers, editors, and bloggers. It helps you structure your content process, manage contributor tasks, maintain editorial quality, and ensure every blog post goes live on schedule. What the Template Includes The Blog Post Management template comes with multiple pre-built tables designed to streamline each stage of your blog management workflow. The template is flexible, collaborative, and can be customized to suit your specific content process. 1. Blog Posts Table This is the central hub where you track each article throughout its lifecycle. It includes the following key fields: Blog Title Assigned Writer Category or Topic Target Keywords SEO Intent Content Status (Idea, In Draft, In Review, Ready, Published) Priority Level Target Publish Date URL Notes You can view articles in a grid, calendar, or Kanban format to see what’s in the pipeline and when it’s due. This table keeps your publishing process transparent and manageable. 2. Content Ideas Table Capture every new idea the moment it arises. This table acts as a brainstorming and validation board where team members can suggest and rate ideas before they are moved into the content queue. Fields include: Idea Title Suggested By Target Audience SEO Focus Content Type (Blog, Guide, Listicle, Case Study, etc.) Approval Status Use this table to maintain a consistent flow of fresh, relevant content ideas that align with your strategy. 3. Writers Table Manage your writing team with clarity. This table keeps track of each writer's information, availability, and assignments. Writer Name Contact Details Assigned Articles (linked to Blog Posts table) Availability Status Rate (if working with freelancers) Notes or Feedback It’s especially useful for managing external contributors or freelance content teams. 4. Editorial Checklist Table Ensure every blog post meets your publishing standards before it goes live. Use this linked checklist to track: Proofreading SEO Optimization Internal Linking Meta Tags Visual Assets Final Approval This helps your team maintain quality and consistency across all published content. 5. Content Calendar View The template includes a calendar view that helps you visualize the publishing schedule and maintain content consistency. You can filter by publish date or category and ensure posts are evenly spaced and aligned with campaigns or events. Key Features & Benefits All-in-One System: Track blog ideas, writing progress, team responsibilities, and deadlines in one place. Custom Workflows: Adapt the template to fit your editorial process—whether you follow a linear or multi-stage review system. Real-Time Collaboration: Team members can comment, update status, and assign tasks instantly. Integrated Views: Use calendar, grid, and Kanban views for flexible content planning and visual management. SEO Tracking: Monitor keywords, content types, and SEO intent for every post to align with organic marketing goals. Automations & Integrations: Integrate with tools like WordPress, Slack, Gmail, or Trello to automate notifications or publishing workflows. Who Should Use This Template? Marketing Teams: Coordinate blog content creation and publishing with contributors, designers, and SEO specialists. Content Agencies: Manage multiple blog clients and keep editorial processes standardized. Freelance Writers & Bloggers: Organize personal content pipelines and ensure content quality without using complex tools. Startup Founders & SMEs: Kickstart blog publishing as part of your brand’s marketing growth strategy. Why Choose Stackby? Stackby brings the simplicity of spreadsheets with the power of a database and the flexibility of project management tools. With the Blog Post Management Template, you don’t just track blog posts—you optimize the process to consistently deliver high-performing content. Customize it to fit your team’s needs, collaborate in real time, and manage your entire content calendar with precision and ease. Start using the Blog Post Management Template today and bring structure, clarity, and momentum to your blog publishing process. 

This Social Media Marketing Strategy template helps teams align on key objectives like increasing engagement, growing followers, improving conversion rates, and strengthening brand awareness. It includes a detailed roadmap with features like influencer partnerships, interactive campaigns, and targeted ads, linked to measurable success metrics.

Public Relations is the management of the communication or the flow of information between an organization or individual and the public so that it reaches the customers the way you want and changes their perception. When you must maintain client information for PR purposes, whether you are doing it for an individual or an organization, the number of tasks you need to do and the plethora of information you must maintain, and the track is too much. Keeping up with every task and remembering every piece of information can be a bit too much. A PR tracker will help you out with this and make you productive by maintaining and keeping track of all the information for you in a single platform. Why do we need a PR Tracker Template? A public relation tracker template is used to keep track and to manage the PR tasks and projects. Whether you must manage multiple clients or a PR manager, a PR tracker will help you monitor all your PR tasks on a single platform. You can include your publication links, keep track of your client's contact details, and organize your information to ensure your PR efforts are as smooth as possible. With a professional PR tracker that keeps all your PR related information stored safely and tasks organized, you will become more efficient and productive. You can also collaborate with other team members by sharing the template so that all of the people responsible for client management are on the same page. You will be able to pull out any information conveniently and analyze it for future use. It is very effective and easy to use with easy accessibility anytime. Who will find PR tracker template useful? This template will be useful for PR agencies, PR managers, marketing teams, business owners & SMEs. How will Stackby’s PR Tracker Template help you? With Stackby's PR tracker template, you will be able to track and organize all the PR information you need to manage in a single platform and save an immense amount of time. With the PR Tracker Template, you will be able to: Track all your targets in one place. Record the phone number and email address in each case. Track the contact person assigned to each target. Track the status of the communication (Reached Out/ Follow Up/ Closing/ Rejected). Record the agenda in each case (Marketing/ Sales/ Advertisements/ Funding/ etc.). Store the details of the pitch for each client. Monitor the date of the initial contact and last catch-up. Track the total targets allotted to each contact person. You can also store their contact details here in the pr tracker template. It is quite easy to update the PR tracker template and add your details manually by your own hands or by uploading an existing excel sheet. You can then categorize it the way you want. Checkout more related Templates : Product Competitor Analysis Applicant Tracker Employee Directory

Managing a successful company blog is more than just writing articles—it’s a strategic effort that involves planning, collaboration, publishing, and tracking. For growing teams and content-driven businesses, using scattered spreadsheets or disjointed tools quickly becomes unmanageable. That’s where Stackby’s Company Blog Management template steps in. This free-to-use, fully customizable template provides a centralized workspace where teams can plan, execute, and measure the performance of their blog content—all within one powerful platform. Key Features 1. Editorial Calendar ViewThe template includes a pre-built calendar view to help you visualize your blog content across different stages—draft, scheduled, and published. This makes it easy for marketing teams to plan content ahead of time and ensure consistent publishing. 2. Custom Content FieldsCapture all essential blog details with structured columns like: Blog Title Author Assigned Editor Status (Idea, Draft, In Review, Published) Target Keywords Word Count Publication Date Category or Tags Distribution Channels Performance Metrics (Traffic, Shares, CTR) You can also add attachments like content drafts, thumbnails, or reference documents to keep everything in one place. 3. Team Collaboration & AssignmentsAssign blog topics to writers and editors within the table. You can track who’s responsible for each piece, and even add custom checklists for drafts, reviews, and SEO optimization. With real-time updates and column-level permissions, your team stays aligned at every step. 4. Status Tracking & FiltersUse pre-defined dropdowns and filters to track the status of every blog post—from ideation to publishing. Kanban view offers a visual content pipeline that mirrors the editorial process, making it easy to manage deadlines and content readiness. 5. Campaigns & Keyword StrategyIf your blogs are part of larger content campaigns or SEO initiatives, you can use the template to organize by campaign name and track associated keywords. It helps marketing teams stay focused on overarching goals and ensure keyword coverage across all blog posts. 6. Performance Metrics IntegrationWant to track how your blogs are performing post-publication? Integrate Stackby with tools like Google Analytics using the API column type to pull in real-time traffic, bounce rate, and engagement metrics directly into your table. Benefits of Using This Template Centralized Blog Operations: Say goodbye to siloed spreadsheets and email threads. Manage your complete blog workflow—from idea to performance—in one place. Improved Team Visibility: Everyone on your content or marketing team knows exactly what’s being worked on, what’s scheduled, and what’s pending. Customizable to Fit Your Needs: Whether you run a tech blog, a SaaS company newsletter, or a niche publication, the template is fully customizable to suit your specific content process. Automated Workflows: Use Stackby’s automation features to send reminders before deadlines, change blog statuses automatically, or notify team members about updates. Insight-Driven Decisions: With analytics integrations, monitor what works and double down on blog topics or formats that drive real traffic and engagement. Use Cases Startups & SaaS Companies: Build a consistent blogging routine to educate users, improve SEO, and grow brand visibility. Content Marketing Agencies: Manage multiple client blogs in one workspace while keeping writers, editors, and clients on the same page. In-House Marketing Teams: Maintain a cohesive editorial calendar and collaborate across departments—marketing, product, design, and leadership. Freelance Content Managers: Offer a streamlined experience for your clients by managing their blog content with a professional, transparent process. Get Started for Free  Whether you're managing content solo or leading a content team, Stackby’s Company Blog Management template gives you the structure and flexibility you need to scale your blog operations. Start customizing today and bring clarity to your content process. Explore the template on Stackby and transform your blog workflow—organized, efficient, and measurable. 

Are you struggling to keep your brand assets organized and easily accessible? Are your logos, banners, and style guides scattered across different folders and platforms, making it challenging to maintain brand consistency?  What if there was a simple yet powerful solution that could transform your brand asset management experience? Introducing Stackby's Brand Asset Management Template, the ultimate tool to centralize and streamline the management of all your brand assets. What is Brand Asset Management? Brand asset management is like keeping all the important things that represent your brand, such as logos and style guides, organized in one place. It helps you make sure your brand looks and feels the same everywhere, making it easier for people to recognize and trust your brand. What Does Stackby’s Brand Asset Management Template Offer? The Stackby Brand Asset Management Template is designed to simplify and enhance the way you manage your brand assets. Here's a closer look at what it brings to the table: Centralized Storage: Say goodbye to scattered files and folders. With this template, you can store all your brand assets in one secure and easily accessible location. Effortless Organization: Categorize your assets based on type, department, campaign, or any other criteria that suit your workflow. No more sifting through endless folders to find what you need. Version Control: Keep track of different versions of your assets, ensuring that everyone on your team uses the most up-to-date materials. Access Control: Control who can view, edit, or download your brand assets. Maintain brand consistency and security with ease. Asset Details: Store vital information about each asset right alongside the files. This could include usage guidelines, copyright information, and other relevant data. Efficient Search: Our template comes with powerful search and filtering options, making it a breeze to locate the exact asset you need, precisely when you need it. Integrations: Seamlessly integrate this template with other Stackby tools and templates to enhance your brand management workflow further. Whether you use it alongside project management or marketing planning, Stackby has you covered. Who Can Benefit from this Template? The Stackby Brand Asset Management Template is a versatile tool that caters to various professionals and businesses. Marketing Teams: Ensure brand consistency across all marketing materials, from social media posts to ad campaigns. Design Agencies: Simplify collaboration between designers, clients, and other stakeholders while keeping all project assets in one place. Small businesses: Improve your professionalism by maintaining a well-organized brand image without the need for a large marketing team. Large Enterprises: Streamline asset management across multiple departments and locations to maintain a cohesive brand identity. How to use Stackby's Brand Asset Management Template? Add tables to track your brand assets. Customize tables and views to meet your needs. Import your brand assets from CSV files, tables, Microsoft Excel, Microsoft Access, Apple Numbers, Trello, Asana, Google Sheets, Dropbox, OneDrive, Gmail, Facebook, Instagram, GitHub, or Google Photos. Categorize and organize your brand assets. Collaborate with your team. Use your brand assets in your marketing materials. Here are some additional tips: Filter, sort, group, and tag your brand assets to find them easily. Use comments and history to track changes to your brand assets. Don't let the chaos of scattered brand assets hold you back. Sign up for Stackby today and take control of your brand's visual identity with our Brand Asset Management Template.Checkout other related Template :Sales Pipeline Sales Asset Management 

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results. At StackBy, we know how hard this is. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more. Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets - Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast) Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced. Podcast Sponsorships - It lets you track all the current sponsorships and invoices. Podcast ad units - Helps you map the ad units with the companies. If you want to use the podcast editorial calendar template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way you want. Happy Podcasting!Checkout more related Templates : Product Competitor Analysis 

The main purpose of an ad campaign planning template is to ensure that all the ads that you create are relevant and fulfill the campaign goals. Ad campaigns are important for a business as they have a focused edge when it comes to marketing. Stackby’s ad campaign planning template allows you to keep a track of all the ads that you generate for different platforms and makes it easier to monitor their results. 6 Steps to Planning an Advertising Campaign Step 1: Determine goals of the campaign You might want to convert leads or find new customers for your brand. There can be different goals for every ad campaign that you run for your website. Step 2: Identity your Target Audience Identify the demographic and psychographic characteristics of your target audience. For instance, which social media channels they use the most, when they are the most active on social media, what are their interests and preferences, etc. Step 3: Create your Message Now, it is time to create ad messages for your target audience that will help you achieve the goals of your campaign. Your message should appeal to your audience’s emotions, provide them benefits, and ensure credibility of your brand. Step 4: Develop Media Strategy Identify which platforms will be suitable to run the advertisements such as your website, social media, or PR. Step 5: Implement your Ad Campaign Start scheduling your advertisements. Make sure you have assigned the right team members to coordinate on every part of your campaign. Step 6: Analyze Results Start measuring results for each ad campaign from day one. This will help you analyze which channels are performing the best and which ones need improvement. Take note of the most important marketing KPIs for your ads. Overview of Ad Campaign Planning Template Track All Ads The first table in the template - All Ads allows setting up ad campaigns for different channels such as Facebook, WhatsApp, Email, etc. You can track the status of every campaign as planning, publishing, revision, work in progress, on hold, etc. You can add assignees for every ad campaign, add start and end dates of the campaigns and track how many days are left for the launch of the campaign. Manage All Adsets The Adsets table helps you manage the different ad sets that you create for different campaigns or channels. Upload all the creatives related to each adset in one place and manage everything smoothly. Assign Campaigns to your Team The Assignees table helps you manage the different team members who are responsible for different ad campaigns. You can track their position, email, phone and other details. Measure Results for every Campaign The Results table in our ad planning template allows you to track your campaign results using the most important metrics like Goals, Spends, Impressions, CPM, Click, Cost Per Click, Conversion, etc. How to Use Stackby’s Ad Campaign Planning Template? Copy the ad campaign plan outline template to your Stackby Workspace and streamline your ad campaign planning process. Add all your campaign data in the respective tables. Bring your team members on one platform and collaborate with them on ad campaign planning. Create a launch calendar to ensure everything is going as per schedule. Add ad sets for every campaign. Once a campaign is launched, enter the results accordingly. Other Marketing Templates to Try: Marketing Campaign Tracker Template Social Media Calendar Template Marketing Plan Template Facebook Ad Campaign