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Marketing Templates

Campaign Management Templates

Campaign Management

Innovative, creative and eye-catching marketing campaigns have become one of the key drivers of success for any venture today. From social media marketing, interactive surveys, live videos to online advertisements - an effective and well-planned marketing campaign can change the workings of your business overnight!

What are the key essentials for making any campaign strategy?

  1. Set a goal for your marketing campaign. (What are your Key Performance Indicators?)
  2. Decide on your target audience. (Who is the campaign for?)
  3. Set a budget. (How much capital do you want to spend on this?)
  4. Decide on a platform(s)/channel(s). (Is it Facebook or Twitter? Google Ads or Blogs?)
  5. Organize your team and divide the work. (Who is in-charge of what?)
  6. Determine the content. (What exactly do you want to market?). Track your marketing campaigns diligently. This will help you analyse whether a particular strategy is campaign planning is working for you.
  7. Respond and Improve. Customer testimonials are first-hand inputs that will determine how your marketing campaign is being received by the target audience. Keep updating the same as and when necessary.

Whether you are campaigning to attract new customers, increase your sales, advertise a new offer or improve brand loyalty - any marketing campaign needs to be meticulously planned and executed. There are chances you might miss on a few details while planning your campaigns – especially if they are on a large scale. A campaign management template is an answer to all your problems!

Campaign Management template is a one-stop solution that keeps track of all your campaigns and helps you hit all the benchmarks to ensure that your marketing gets results.

Here at Stackby, we will assist you in launching your marketing campaign with our well planned and time-tested campaign plan template. You can set campaign goals, assign campaign leaders and divide your campaigns among various platforms. Our campaign management template will make your job easier by allowing you to:

  • Track the status of each of your marketing campaigns separately.
  • Check the amount spent on each campaign till date to make sure you do not overshoot your budget.
  • Keep track of the number of clicks.
  • Keep track of the number of conversions and conversion rates. It assigns a conversion status to each campaign. You can decide which platform and strategy are bringing the best results for your company.
  • Calculate your average CPA.
  • Set a start and end date for your marketing campaign.

It does not matter if you are a start-up venture or a well-established company. Our campaign management template is custom-made for your specific needs. Use our template and make your campaign management effective like never before!

Blog Content Calendar Templates

Blog Content Calendar

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging.

With new forms of online marketing, taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product.

Why do companies spend time and money blogging about their products or services?

Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web.  Blogging is one of them. So, how does blogging help a business grow?

  • Increases the credibility of a company by acting as a source of relevant and authentic information.
  • Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google.
  • Increases the demand for your product/ service by attracting potential customers.
  • Contributes to enhancing brand loyalty and customer retention.
  • Directs and increases traffic to your website.
  • Benefits the company in the long term too as it is a permanent source of information.
  • Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships.

With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy.

Are you a freelancer with interest in writing blogs or an established company providing content writing services? Regardless of the category, you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything?

Well, don’t worry! With Stackby’s Blog Content Calendar Template, you can plan everything on a single interface!

Our Blog Content Calendar Template will enable you to:

  • Plan and manage your content writing work for multiple clients in one place.
  • Keep track of your daily, weekly, and monthly schedule and deadlines with the template’s in-built calendar.
  • Monitor the blogs you and your team are currently working on and the level of difficulty.
  • Record the average CPC of each article.
  • Attach the graphics associated with each blog post and store the name of the designer.
  • Attach the target persona of each article to ensure that the blog content meets the expectation of the client.

With Stackby’s Blog Content Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level. 

Email Verification Template Templates

Email Verification Template

While creating and managing an email campaign, email verification refers to the process of confirming whether an email address is valid and active before sending the email.

Why is email verification so important?

With different marketing strategies and plans taking up most of your time, is it worth engaging your resources in email verification? The answer is yes! Email verification is an unavoidable and crucial aspect of email campaigning. Effective email verification will help you:

  • Reduce the bounce rate. A bounce occurs when the email is no longer active, invalid, or incorrect.
  • Ensure the legitimacy of the recipients of your email. Email campaigning, although important, is a process that requires hard work and resources. Hence, you want to make sure that actual potential customers are receiving the emails you sent.
  • Create a database of valid emails that can be regularly used and updated by your marketing team.
  • Eliminate spam and increase deliverability. The latter is the ability to deliver emails to the customer’s inbox properly.
  • Increase your return on investment and boost your revenue.
  • Protect your company’s reputation and information database.
  • Create and report accurate email campaigning data.
  • Enhance customer engagement and retention.

What is ZeroBounce?

ZeroBounce is an online email verification software which ensures that companies engaging in email marketing get the highest possible returns. It identifies and removes the invalid email addresses and spam domains to reduce the number of bounces and improve the deliverability of the entire email campaign. 

Using an effective email validation tool and regularly updating and checking your email list is the key to email marketing. Are you facing difficulty keeping track of the process? Well, don’t worry! With Stackby’s Free Email Verification Template, you won’t ever have to worry about sending emails to invalid addresses!

Integrated with ZeroBounce, this email verification template is your one-stop solution to a successful email campaign! Using the free email verification template, you can:

  • Store and update your email list on a single platform. 
  • Import email verification data from ZeroBounce with a single click!
  • Track the status of each email address (Valid/ Invalid).
  • Track the domain name associated with email addresses and the corresponding domain age in days.
  • Increase email deliverability by focusing on verified emails.
  • Check and record the SMTP provider for each email (Microsoft/ G Suite/ etc.).

Stackby’s email verification template will increase your chances of getting valid responses from potential customers and will, in turn, lead to increased sales and revenue! With a verified email list, you can send out more confirmation emails, product launch emails, and promotional emails.

Email Marketing Templates

Email Marketing

With new and different marketing channels flooding the digital workspace, it is easy to ignore the once widely used email. However, email campaigning continues to be one of the most powerful methods of marketing, even today!

As the name already suggests, email marketing or campaigning is a marketing strategy that involves sending emails to potential and current customers to increase brand awareness and loyalty. If done correctly, email campaigning is highly effective and continues to be one of the most widely used marketing techniques.

With social media, blogs, videos, and advertisements taking up most of your marketing resources, you may question the wisdom of investing in email marketing.

Why is email marketing preferred?

  • Personalization: Email marketing, unlike social media, allows you to send customized messages to your customers, thereby increasing your chances of conversion.
  • Allows you to build one-on-one relationships with customers and, in turn, increases brand loyalty and customer retention.
  • Investment vs Return: Email marketing is extremely cost-effective, and the return on investment is high.
  • Easy to use: Developing and implementing an email marketing campaign is easy.
  • Targeted Audience: Your email campaign can be designed to reach a wider audience or to target specific customers who have shown prior interest in your product.

These are just a few of the reasons why email marketing has to be a crucial part of your entire marketing strategy.

The entire process from creating and sending an email to ensuring conversion involves several steps. Do you need help keeping regular tabs on the whole campaign? Do you want to conduct the best possible email campaign with the resources you have? 

Well then, you’ve come to the right place! Stackby’s Email Marketing Template has been designed to meet all your marketing needs with the click of a single button! 

Our marketing email template will enable you to store and update everything on a single interface. With all the easily available free email marketing templates, why should you choose Stackby? Here is why! Using our email campaign template, you can:

  • Keep a detailed record of each email campaign.
  • Store the graphics and content attached to each campaign.
  • Set a goal and assign a lead to ensure that the work is done.
  • Segment the target group as required for your marketing strategy.
  • Track the number of subscribers in each segment.
  • Record the start and end date of each campaign.
  • Track the number of emails sent, delivered, opened, and clicked.
  • Measure and store the email deliverability, open rate, and user conversion.
  • Record the total number of sign-ups and paid users.
  • Monitor and update each detail as and when required.

If you're using MailChimp, you can automatically bring your email metrics right inside your tables. Check out this email campaign tracking template. 

On-page SEO Reporting Templates

On-page SEO Reporting

SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website.

When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query.

Why is SEO important?

Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why?

  • SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements.
  • It increases visibility and enhances the user experience to a large extent.
  • It increases traffic to your website, which can lead to greater conversions.
  • Effective SEO can give you that extra edge over your competitor.
  • Allows you to understand what users search for and optimize your website content accordingly.
  • It is a cost-effective strategy to increase brand awareness and loyalty.

What is On-Page SEO?

When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO?

  • Use of keywords in your website content and URL.
  • Tracking the speed of your web pages.
  • Adding a meta description to your article content.
  • Adding paragraph subheadings (H1, H2) to enhance user experience.
  • Perfect your website using all such methods and move on to off-page and technical SEO.

Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy!

With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to:

  • Keep track of every page or website that is a part of your SEO process.
  • Record the document title and meta description used on the website.
  • Record and update the SEO audit score.
  • Monitor the crawlable and canonical aspects of the website.
  • Monitor and update all SEO related data as and when required.

Now keep track of every detail of your website's technical SEO process with this template. Use it with Website Performance Tracking template to cover both performance and SEO metrics with Google PageSpeed API integration. 

Growth Hacking Experiments Templates

Growth Hacking Experiments

Are you looking for new and innovative methods to increase the sale of your product and see your company grow? Let us introduce you to growth hacking experiments.

What are growth hacking experiments?

Growth hacking is a relatively new concept. As the word suggests, growth hacking is solely concerned with the company’s growth. It involves a process where several experiments are conducted across a variety of channels to grow a business and expand its customer base.

The concept of growth hacking has been around for a few years and is a significant reason behind the success of some very well-known start-up companies. It is less concerned with the process and more focused on the ultimate goal.

While traditional marketing techniques aim to increase the traffic through your website, growth hacking, or growth marketing focuses on the entire customer journey. Growth hackers use data to track customers through their journey and conduct various experiments at each level to increase the overall growth of the company.

Put; growth hacking is a data-driven, full-funnel marketing strategy! You may be wondering what the funnel is? Let’s breakdown the various parts of a growth hacking funnel:

  • Awareness: Knowledge about your product. Are people aware of your product?
  • Acquisition: The step of first engagement. What do customers see when they sign up?
  • Activation: Did they sign-up for your product? What can you do to increase the chances that they will try out your product?
  • Retention: Do they come back and buy again? What can you do to increase customer retention?
  • Referral: Did they refer the product to their friends? How can you turn your current customers into channels of marketing?
  • Revenue: How can you increase the revenue stream of your company?

Due to its continuously evolving and experimental nature, keeping track of the entire process of growth, hacking experimentation can be chaotic. Here’s Stackby to your rescue!

With our customizable Growth Hacking Experiments Template, you can create, strategize, and implement your growth hacks with immense ease! Using the growth hacking template, you can:

  • Record all the growth hacking experiments planned and conducted.
  • Add notes to each one for a better understanding of the process.
  • Assign a category to each experiment (User Acquisition/ Automation/ Management/ Marketing/ Promotional Offer).
  • Keep track of the channels on which the growth hacks are applied (Facebook/ Twitter/ Instagram/ Email/ Paid Ads/ Product Interactions/ LinkedIn).
  • Track the funnel impact of each growth hack (High/ Medium/ Low).
  • Assign a team to each experiment.
  • Store the graphics related to each growth hacking experiment.
  • Track the start and end date of each and monitor the status of the same (Yet to Start/ Planning/ Ongoing/ Completed).

Brainstorm ideas and experiments and implement them with minimum effort with Stackby’s Growth Hacking Experiments Template!

Product Competitor Analysis Templates

Product Competitor Analysis

This is true not just for life but also for business. With new companies emerging and achieving success, the competition for the available market is bound to increase rapidly. Competition drives innovation and creativity and gives you that extra push you need to boost your sales and revenue. There is no field or aspect of business that has been left untouched by competition.

What is competitor research and analysis?

When you identify, analyze, and research your competitor’s products, business plans, and marketing strategies, it is called competitor analysis. Before we move any further, let’s understand its importance.

Why is competitor analysis critical?

In the current market climate, you won’t find a single successful company that hasn’t devoted a significant portion of its product competitor analysis resources. The question is, why?

  • Determines the strengths of your competitor’s product. You can use this information to analyze and improve your product.
  • Points out the weaknesses of the same, giving you an edge over your competitor.
  • It helps you estimate your sales and returns by keeping track of the various players in the market.
  • Allows you to research and eventually adopt the best practices in every aspect of the business by analyzing your competition strategies.
  • It gives you an idea of the current and upcoming marketing trends to plan and implement your business accordingly.

Competition can be both direct and indirect. Regardless of the type of competition or the size of your business, it is clear that no company can afford to ignore the numerous advantages associated with competitor analysis.

However, with an expanding market and rapidly increasing companies, keeping track of all your competitors can be quite a hassle. That’s why we’re here. Our Product Competitor Analysis Template, also known as competitive analysis template, you can easily:

  • Record detailed information of all your competitors on a single platform. 
  • Store the website URL of your competitor for future use.
  • Track the products launched by each competitor and the average price associated with each product for comparison.
  • Store the type of each product.
  • Keep detailed records of the strengths and weaknesses of each product.
  • Track the marketing strategies and channels associated with each for all your competitors.
  • Monitor the popularity of your competitor’s product.
  • Create a checklist to understand which features are associated with which competitor’s product.
  • Track the number of competitors for each type of product.
  • Monitor, track, and update the details regularly.
Website Performance Management Templates

Website Performance Management

In this era of digital and technological revolution, your entire world can be reduced to the screen of your tablet! From shopping for everyday groceries to buying a car, we resort to the online world for everything!

So, the companies selling their products and services have to ensure that the user experience is flawless if they want customers to be loyal to their brand for a long time.

A company’s primary online presence is its website. The website is used to launch and sell products and provide customer service. Now, consider a situation where you want to buy a company’s product. The first thing you’ll do is visit their website. However, if it takes too long for the website to load, there is a high chance that you will change your mind and switch to another brand.

Hence, every company monitors and manages each aspect of their website to ensure that it is according to its needs. This is website performance management.

Website performance management is analyzing and monitoring the website to make sure that it interacts seamlessly with users. Why is it important?

  • Ensures that the site’s content does not take too long to load.
  • Enhances customer experience.
  • Reduces bounce rates and, in turn, increases customer retention and contributes to brand loyalty.
  • Increases the number of visits and conversions to your website.
  • Creates a good impression and improves brand perception.

How does Google’s PageSpeed Insights help?

PageSpeed Insights is a tool that analyses your website and highlights the issues causing the low speed and performance of your website. It performs this function for both the mobile and desktop versions of your website. With PageSpeed Insights, you can conduct an on-page performance audit of your website to gauge its speed and improve its SEO rank.

Once you’ve perfected your performance management plan, executing and keeping track of everything is key to success. We can help with that!

With Stackby’s Website Performance Management Template, you can integrate your website performance data from PageSpeed Insights and keep track and update each detail from a single interface!

Using Stackby’s Website Performance Management Template, you will be able to:

  • Track the performance of your website without any hassle!
  • Store a list of the websites whose performance you’re tracking and analyzing.
  • Import performance analysis data from PageSpeed Insights.
  • Record the total byte weight and input latency.
  • Monitor the request count and transfer sizes.
  • Keep track of the bootup time.
  • Record and monitor the speed index.
  • Update the records to get a real-time analysis of your website’s performance.

Stackby’s state-of-the-art performance review template will make website performance management a walk in the park for your SEO & marketing team!

SEO Backlink Analysis Templates

SEO Backlink Analysis

Search engine optimization is carried out on multiple fronts and consists of several aspects and techniques. Backlinks form an essential part of any effective SEO strategy.

What are backlinks?

Backlinks are links from a page on a website to another website. It is a very common concept in search engine optimization and contributes to the ranking of a website on a search engine. Put in simple terms, when a web page links to any other page, it is called a backlink.

Before we go any further, let’s get an understanding of No Follow links and Do-Follow links. Nofollow links do not contribute to the ranking of a webpage. The presence of a nofollow tag tells the search engine to ignore that link. On the other hand, dofollow links are links without a nofollow tag. It is the default state of any link.

How will backlinks help you?

If you’re going to spend your time and resources developing and maintaining quality backlinks, you should know why they are so important?

  • The number of backlinks indicates the popularity of your website.
  • Quality links from authoritative websites add credibility to your web page. They tell a search engine that others vouch for and refer to your web page.
  • Drive traffic to your website, which leads to increased awareness about your company or product.
  • Increase the web presence and visibility of your website.
  • For a backlink to significantly contribute to your company website’s search engine ranking, it should be from an authoritative, relevant, and quality site.
  • Analyzing your website’s backlink profile enables you to understand if your current strategy is working in your favor.

What is Serpstat?

Serpstat SEO is a tool that can be used by your marketing team to conduct comprehensive SEO analysis and seo rank reporting of your website, including backlink audit and analysis.

However, keeping track and monitoring all the backlink analysis related data can sometimes be challenging. This is why we, at Stackby, developed an SEO Backlink Analysis Template!

With our seo reports template, you can import and integrate all your backlink data from Serpstat with the click of a single button! Out of all the available analytic report templates available, here’s why you should choose us.

Using our backlink analysis template, you will be able to:

  • Keep track of the backlink analysis of all your websites.
  • Monitor the total outlines, external domains, and referring IPs.
  • Track the dofollow and nofollow links data.
  • Record the referring links and referring domains.
  • Monitor and update other backlink analysis data as and when required.

With Stackby’s SEO Backlink Analysis Template, you can monitor all your webpages’ backlink profiles from a single interface with minimum effort! Check out the Keyword Research template as well to automate your keyword research and content planning process and SEO Keyword Analysis template to track your domain's # of keywords. 

YouTube Channel Metrics Templates

YouTube Channel Metrics

Suppose you are given the option to read an article about a product or service and watch a video. In that case, there is a high probability that you will be inclined to watch the video. Videos are visually engaging and far more effective in conveying the same message. Hence, the popularity of YouTube does not come as a huge surprise! 

You can be a teenager looking for your favorite phone or a couple furnishing your dream house. It does not matter which age group you belong to or what you are looking for! Everyone turns to YouTube for everything!

Hence, any company cannot afford to ignore marketing on YouTube! A meticulously designed and well-planned YouTube channel can boost your sales and revenue overnight. YouTube is the second largest search engine (after Google!) on the internet. No doubt, there are 32 Million YouTube Channels (as of 2020). If you are still not convinced, let’s see why having a substantial presence on YouTube is so essential for any business:

  • As already stated, almost everyone prefers videos over written content
  • YouTube videos drive a significant amount of traffic and increase brand awareness.
  • Regular updates on your company’s YouTube channel will increase customer engagement and familiarity with your company among customers.
  • Videos on YouTube allow you to convey more information about your product within a shorter period.
  • Customers are more likely to revisit your channel to watch videos that revisit to read articles.

It is an excellent opportunity for your sales and marketing team to unleash their creative potential!

YouTube will always be there! The content you create and upload on YouTube is always available, even for future potential customers.

Wondering how to attract more users to your YouTube channel and maximize your views? Here are some tips:

  • Create and upload engaging, interactive video content.
  • Choose your video title carefully to attract the attention of customers.
  • Add quality descriptions and tags to your videos.
  • Use SEO techniques for your YouTube channel.
  • Promote your videos on multiple platforms, including social media.

Considering the advantages of creating and having a YouTube channel, you must plan and execute your YouTube strategy carefully and keep track of YouTube metrics to gauge your videos’ performance. 

We can help you with that!

With Stackby’s YouTube Channel Metrics Template, you can track channel metrics on the template youtube dashboard. The template will keep track of youtube browse features and allow you to:

  • Track the videos uploaded on your YouTube channels.
  • Store the title and description of each video.
  • Record the number of videos in each channel and the number of subscribers of the corresponding channel.
  • Record the number of views up to date.
  • Check if it’s made for kids or not.
  • Monitor and update the details as and when necessary.

You can use this for your own channel or even use it to track your competitor's channels. If you want to manage your video production & track individual video metrics on YouTube, check out this Video Production Planning & Tracking Template.  

Facebook Posts Templates

Facebook Posts

Consider the following statistics. Currently, Facebook is the world’s top social networking site with more than 2.7 billion monthly users (That’s 35 % of the population!). Almost 60 percent of the users visit the site every day, and around 80 million businesses use Facebook Business Pages.

Apart from social networking, people today use Facebook for finding out about their favourite products, new launches, and even customer service in some cases. 

Hence, having a wide presence on Facebook has now become a precondition for the success of any company. If your Facebook strategy is not well planned and executed, you are bound to miss out on a large number of potential customers.

Companies can use both Facebook Groups and or Facebook Pages/Business Pages to launch or promote their products and services. Before we go any further, let’s understand why Facebook posts are so important:

  • As the statistical data already shows, you can reach billions of potential customers with the click of a single button!
  • This increases brand awareness to a large extent.
  • It is extremely cost-effective. You can start your own Facebook Business Page for free!
  • Continuously uploading engaging and attractive posts on your Facebook page can help enhance brand loyalty.
  • Facebook posts drive traffic to your website. 
  • Help you monitor and analyze your competitors, capitalize on their weaknesses, and learn from their strengths.
  • Allow you to engage with other businesses too.
  • Give you a better understanding of your customer base, which allows you to customize your marketing strategy.

A key aspect of successful Facebook marketing is engagement. Your Facebook post should be so creative and engaging that the customer will feel compelled to react and respond to it. They will further share the post with their friends and co-workers.

However, keeping track of Facebook metrics can be a challenging task! Since it is so crucial to your success, Stackby has developed an analytics report template to make your job easier.

Use Stackby’s Facebook Posts Template to track and analyze the performance of your Facebook posts. With a large number of Facebook page templates available, why should you choose us?

Here’s why. Using this template, you can:

  • Keep track of all your Facebook posts.
  • Monitor the status of each post (Not Started/ In Draft/ Published).
  • Record the date on which each post was uploaded.
  • Assign a Post ID for easier tracking.
  • Store the graphical assets associated with each post.
  • Track the number of impressions and engaged users.
  • Monitor the number of clicks, likes, and love responses.
  • Keep track of the posts on the template’s in-built publishing calendar.
  • Monitor and update the details as and when necessary.

Analyzing and monitoring post metrics will help you understand which content and strategy are working in your favour. Use Stackby’s Facebook posts today and notice the difference! If you're also running paid ads on Facebook, check out our Facebook Ad Campaigns template.  

Off-page SEO Metrics Templates

Off-page SEO Metrics

Have you ever wondered how to help more people find our website? Or how to increase the traffic through your website? The best and easiest way to do this is SEO or Search Engine Optimization.

In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of your restaurant, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have.

So, if you are running a company, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO comes in.

SEO, or Search Engine Optimization, is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94 % of people who google something click on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind, SEO is concerned with organic traffic and not the paid search results.

Why does your business need SEO?

  • It is cost-effective and has a high return on investment.
  • Drives traffic to your website, increasing brand awareness.
  • The traffic pulled in by SEO can turn into conversions and boost your sales and revenue. 
  • High ranking in search engines adds credibility to your website and improves brand perception.
  • Customers prefer organic links over paid listings in a search engine.

What is Off-Page SEO?

SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence.

Are you struggling with managing your off-page SEO metrics? With too many website pages and even more metrics data, recording and tracking everything can be cumbersome. 

But with the help of Stackby’s Off-page SEO Metrics Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for better easier tracking and better optimization.

Using Stackby’s Off-page SEO Metrics Template, you can:

  • Record all the websites and their corresponding SEO data on a single platform.
  • Monitor the domain authority and page authority scale data.
  • Track the external backlinks and external redirects.
  • Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages.
  • Monitor and import all the above metrics from Moz API automatically. 

Off-page SEO plays a crucial role in boosting your search engine rankings and, in turn, the amount of traffic and leads for your company. Track your on-page metrics, check out the On-page SEO tracker template.

Podcast Editorial Calendar Templates

Podcast Editorial Calendar

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results.

At StackBy we know this. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more. We’ll go later in detail to find the usage of each sheet.

Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets -

  1. Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast)
  2. Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more.
  3. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced.
  4. Podcast Sponsorships - It lets you track all the current sponsorships and invoices.
  5. Podcast ad units - Helps you map the ad units with the companies.

If you want to use the template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way they want. Happy Podcasting!

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