Technical SEO Audit Template

Stackby’s Google Adwords Reporting template automates creating Adwords reports for your clients or team. You can add all important metrics from your Google Adwords Account like CTR, CPM, CTC, Conversions, etc. and create a customized report of your campaigns’ performance.  What is Google Adwords? Google AdWords is also known as Google Ads. It is an advertising system run and managed by Google and used by companies across the globe. It allows advertisers to display their ads on the results page of Google’s search engine. It follows the pay-per-click methodology where the companies are asked to pay for Google’s advertising service only if and when a visitor clicks on the ad displayed by them.  It is one of the largest advertising platforms in the world today. Due to its wide reach and global presence, it is highly sought-after by companies looking to market their product to a large audience or customer base. It helps you track important marketing metrics such as:  Clicks Impressions CTR Average CPC Average Position Click Conversion Rate, etc.  What’s included in Google Adwords Report Template? Get Your Click Performance Report Monitor Google Adwords Impressions metric and measure how many times your content gets displayed to your audience. Tracking Google Adwords impressions will help you enhance your advertisement campaigns in a better way.  Know more About Your Campaign Performance KPIs like Click, CPC, CTC, Conversions, and Cost help you measure your Google Ad campaign. With Google Adwords Template, you can keep track of these KPIs in real-time and monitor the changes.  Stackby’s Google Adwords Reporting Template includes an integrated Google Adwords API that helps you fetch the required data for every Google Adwords campaign based on View ID. With this template, you can:  Get a monthly overview of the ad campaign  Track important advertising KPIs like  Cost,  Impressions,  Clicks,  CTR,  CPM,  CPC,  CostPerConversion,  RPC,  costPerGoalConversion,  costPerTransaction, etc.  Why Use Google Adwords Reporting for your Business? If you are utilizing digital marketing, Google Ads must be a critical part of your marketing campaigns. This is why you need a clear, easy to understand, simple, real-time report for Google Adwords data. It is true that you can easily access Google Adwords data from your Adwords account but sharing that data with your clients or your team members is not easy.  Stackby’s Google Adwords Reporting template presents all the important data related to your marketing campaigns without overwhelming the reader. This is beneficial especially if you are sending data to your client, who has no idea about the ins and outs of digital marketing or Google Adwords.  How to Use Google Adwords Reporting Template? Step 1: You must decide which marketing KPIs are crucial for your business or your client. Common KPIs used in Google Ad Reports are impressions, clicks, click-through rate, conversions, conversion rate, cost per conversion and cost per click.  Step 2: You can copy this template to your Stackby Workspace. You need to integrate Google Adwords API with your Workspace using the Adwords API Key. You must also copy all the view IDs from your Google Adwords account and paste them in the respective column.  Step 3: The Adwords API column is already present in the template, you just have to select your API key in the column property and it will fetch all the ad campaign data from the Adwords account.  Step 4: Click on the data icon present in any row of the Adwords API column. It will open the JSON data explorer from which you can choose which KPI you need to include in the report (as a separate column). You can add or remove columns based on your preferences.  How to Automate your Google Adwords Reporting Template? Stackby allows you to create time-triggered automation to fetch real-time data into the respective columns of your Adwords report. To create your automation: Click on the clock icon next to the name of your API column Set the day and time of the automation and schedule it  Now, it will automatically update your report based on the schedule of the automation.  Watch: Time-triggered automation in API column  Other automation-enables templates to try: Google Analytics Report Template  SEO Keyword Tracker Template  On-page SEO Reporting Template 

Running Facebook ad campaigns has been proven to be very effective with high conversion rates of leads into customers. However, running Facebook campaigns can be highly stressful as well. This is why a Facebook Ad Campaign Template is integral for any business. An easy way to manage multiple campaigns and their unending details is to use Facebook ad templates. Why do you need a Facebook Ad Campaigns template? Facebook campaigns can be equal parts stressful and equal parts rewarding. Managing all the little details along with tracking different KPIs and campaign metrics can prove to be a little too much to handle. An easy way to do this is to have all of your information at one place and categorize it in a way that you can access it whenever you want. Facebook ad templates are a perfect fit for your requirements! You can easily plan and manage your Facebook ad campaigns; along with tracking your campaign metrics in real-time with a Facebook campaign management template. What is Included in Facebook Ads Campaign Planning Template? The template helps you keep a track of Facebook Ads, Accounts, Campaigns, and Adsets. It includes Facebook Ads API that helps you bring – Facebook Ads data for different campaigns based on Ad IDs Facebook Accounts data based on different Account IDs Facebook Campaigns data based on different Campaign IDs Facebook Adsets data based on different Adset IDs Ads Table: This table stores all the important KPIs related to Facebook Ads such as:  CPM CPC Unique Clicks Ad Text Assets Status  Ad Header Status of Ad (Active, Inactive, Preparing) Due Date Campaigns  Leads, etc.  Accounts: This table stores all the important KPIs related to your Facebook Ad Accounts such as CPC, spending, CTR, Clicks, and impressions, and also enables you to bring the Ad Ids.  Campaigns: This table stores all the data and important metrics related to your Facebook Ad Campaigns such as Ads, Adsets, CPM, CPC, Date of Starting, Date of Stopping, Clicks, Impressions, etc.  Adsets: This table stores all the data related to Facebook Adsets such as budget, total ads in an adset, location, target audience, age of target audience, start date, CPM, impressions, CPC, spending, and clicks.  Track Facebook Ads based on their Status Stackby’s Facebook Ads planning template includes a Kanban view that helps you visualize all your Facebook Ads based on their status, that is, active, preparing, inactive, closed, etc.  Track different Ad Campaigns based on their Start Date The Facebook Ads Campaign template also includes a Calendar view that helps you visualize the different starting points of your ad campaigns.  Read more: Customizing your Stack using different Layouts (Views) Create a Facebook Ads Reporting Tool and Share it with your Clients/Team If you want to track the important KPIs of different Facebook Ads run by your team, our Facebook Ads Campaign Template makes it possible for you. It includes an Ads Reporting view that enables you to track all the important KPIs related to Facebook Ads such as:  CPC Starting date Stopping date CPM Unique Clicks Number of Clicks, etc.  Schedule API with Automatic Time-Triggers No need to manually update your Facebook Ads tracker. Just click on the clock icon beside the name of your API column and set the day and time of automation that will fetch the data from your Facebook Ads account and add it automatically to the respective columns.  Watch: How to set up time-triggered automation for the API column type  How to Create an Effective Facebook Ads Campaign 1. Identify your target personas: You must create a persona for your ideal customer that will help you understand their pain points, interests, and preferences and provide ads that would appeal to them.  2. Brainstorm: Once you know your audience, you can now search on Google and other online resources to find out what kind of ads you can create.  3. Choose your bait: This is when you create compelling content that would trigger your audience to buy your product/service. You can use power words, action words, storytelling, etc. to create your Facebook ad campaign.  4. Design creatives: Powerful words, combined with incredible designs make a perfect Facebook ad campaign. So the last step is to work on ad creatives.  How to Use Facebook Ad Campaign Template? Copy this template to your Stackby workspace. Make sure you have integrated Facebook Ads API to your Workspace using the API key.  Bring your Facebook Ads Data to Stacky using API columns based on respective IDs.  Enter data such as ad assets, ad headers, and ad text, and log the status of each ad.   Categorize your campaigns and paste the links of the ads that are running under that campaign. Track the most important KPIs of different Facebook Ads Campaigns in one place using our JSON data explorer.  Schedule data fetch using time-triggered automation and bring data in real-time to your tables.  Watch: How to use JSON Data Explorer in Stackby  A well-designed facebook campaign might get hectic to manage, but with this Facebook Campaign template - you can efficiently manage and track your Facebook ad campaigns in a single place. Collaborate & share with your team or clients, and get the most bang for the buck. Automate your Facebook ad metrics tracking , and focus on building awes ome ads with the Facebook Ad Campaigns Template.. Check out this awesome tutorial video to learn how to manage your Facebook ads.   Other automation enabled Stackby templates: Google Analytics Report Template  On-page SEO Reporting Template  SEO Backlink Analysis Template  Facebook Posts Tracker Template 

A successful website is the cornerstone of every marketing business. But having a website is not enough. You need to dig deeper in the world of web analytics to understand how your online presence is performing. And for these you need the web traffic reports. With this web analytics report you can identify your brand’s performance and the areas of improvement. Web analytics in marketing is a detailed roadmap of your business journey. It provides a wealth of data points on how visitors interact with your site, where they come from and what are the actions that they take. This lets you know how your website aligns with your marketing goals. The Use of Web Analytics Report By using a web analytics report you can transform your website's traffic from near vanity metrics into actionable insights. This will fuel marketing decisions and a dry with business grow. Identifying your Targeted Audience: Gain insights in interest, demographics and online behavior of the customer. Evaluate marketing efforts: You can easily measure the effectiveness of your marketing and optimize them for better results through web analytics reports. Improved user experience: You need to first understand how your users navigate your website and then pinpoint the areas of your user’s journey that’s important. Enhancing strategy: Analyze the content that resonates with your audience and tailor future content to their needs. Boosting conversions: Track your user’s purchase, downloads and sign-up actions to identify the opportunities and increasing conversion. Stackby’s Web Analytics Report Template Web analytics tracking made easy with Stackby’s template. It offers a unique and powerful solution. Seamless Integration with Alexa API: Stackby leverages Alexa API, providing you real time traffic data - both yours and your competitors. This will eliminate the need for manual data entries and ensure you are working with the most up-to-date information. Effortless Competitor Tracking: The template helps you gain valuable insights into your competitors website traffic patterns. You can analyze the strength, weakness and stay ahead of the curve. Automated Data Visualization: Ditch your boring spreadsheets as Stackby automatically translates raw data into clear visual charts and graphs. This allows you to easily interpret trends and identify the patterns. Actionable Insights at your Fingertips: Stackby’s intuitive interface allows you to drill down the specific areas, identify the key insights and translate them into actionable steps to optimize your website performance. Customization Powerhouse: The template is completely customizable. You can tailor your reports to specific needs by including the metrics and dimensions that are important for your business. Features of Stackby’s Web Analytics Report Template The power packed features offer you web analytics best practices to become a pro. A check of Traffic Overview: You can keep a traffic overview and track key metrics like sessions, page view, users, and bounce rate. This keeps updated regarding the overall health and website traffic. Know User Behavior: You can keep a note of how users interact with your website. Metrics such as average session duration, pages per session, engagement level and content effectiveness. Content Performance: You can identify your top-notch pages and pinpoint the content that doesn’t resonate with your audience. Goal Tracking: You can monitor all the conversions such as purchases, sign ups and form submissions. You can even measure the effectiveness of your CTA’s. Competitor Analysis: You will gain insights into your competitors website traffic allowing you to benchmark the performance and develop a competitive edge. Customizable Dashboards: With the help of this template you can create personalized dashboards showcasing the metrics that matters the most. Why is Stackby Web Analytics Helpful Stackby simplifies the web analytics reporting and here are some of the best practices to keep in mind Set Clear Goals: Before you dive into the data, define your website’s goal like lead generation, brand awareness or increased sales. Data Consistency: Ensure the consistency in data collection and reporting periods for accurate trend analysis. Regular Reporting: You can schedule regular reporting intervals to monitor website performance over time and identify the areas for improvement. Stackby’s web analytics report template is a powerful tool for any business owner or market who is looking to unlock the full potential of his website. Sign up for free today and experience the difference. Check out more related Templates: Product Competitor Analysis Ahref Seo Audit Google Search Console ReportGoogle Analytics Report Facebook Ad Campaign  

Automate your keyword research & track your keywords by connecting to SerpStat API with this easy to configure SEO keyword tracker.  Bring your keywords in the sheet  Connect column to SerpStat API  Bring keyword details - CPC, Difficulty, Volume etc. right in your sheet automatically Connect to your Content table to track your posts 

SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website. When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query. Why is SEO important? Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why? SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements. It increases visibility and enhances the user experience to a large extent. It increases traffic to your website, which can lead to greater conversions. Effective SEO can give you that extra edge over your competitor. Allows you to understand what users search for and optimize your website content accordingly. It is a cost-effective strategy to increase brand awareness and loyalty. Thus, SEO is the cornerstone of online marketing and brand awareness and Stackby’s On-page SEO Reporting Template serves as the foundation for SEO Success.  What is On-Page SEO? When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO? Use of keywords in your website content and URL. Tracking the speed of your web pages. Adding a meta description to your article content. Adding paragraph subheadings (H1, H2) to enhance user experience. Perfect your website using all such methods and move on to off-page and technical SEO. Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy! With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to: Keep track of every page or website that is a part of your SEO process. Record the document title and meta description used on the website. Record and update the SEO audit score. Monitor the crawlable and canonical aspects of the website. Monitor and update all SEO related data as and when required. Now keep track of every detail of your website's technical SEO process with the On-page SEO Reporting template. Use it in tandem with Website Performance Tracking template to cover both performance and SEO metrics with Google PageSpeed API integration. Check out More Related Templated :Google Search Console Report Google Analytics Report Facebook Ad Campaign  

Boost your website’s search engine optimization with this backlink analysis template. SEO is carried out on multiple fronts and consists of several aspects and techniques. Backlinks form an essential part of any effective SEO strategy. They help you discover which websites fall in your niche and share the same audience.  What are backlinks? Backlinks are links from a page on a website to another website. It is a very common concept in search engine optimization and contributes to the ranking of a website on a search engine. Put in simple terms, when a web page links to any other page, it is called a backlink. There are two types of links that you must know of - nofollow links and dofollow links. Nofollow links do not contribute to the ranking of a webpage. The presence of a nofollow tag tells the search engine to ignore that link. On the other hand, dofollow links are links without a nofollow tag. It is the default state of any link. How will backlinks help you? If you’re going to spend your time and resources developing and maintaining quality backlinks, then it’s good to know how they will help your business: The number of backlinks indicates the popularity of your website. Quality links from authoritative websites add credibility to your web page. They tell a search engine that others vouch for and refer to your web page. Drive traffic to your website, which leads to increased awareness about your company or product. Increase the web presence and visibility of your website. For a backlink to significantly contribute to your company website’s search engine ranking, it should be from an authoritative, relevant, and quality site. Analyzing your website’s backlink profile enables you to understand if your current strategy is working in your favor. What is Serpstat? Serpstat SEO is a tool that can be used by your marketing team to conduct comprehensive SEO analysis and SEO rank reporting of your website, including backlink audit and analysis. However, keeping track and monitoring all the backlink analysis-related data can sometimes be challenging. This is why we, at Stackby, developed an SEO Backlink Analysis Template! With our SEO link analysis reports template, you can import and integrate all your backlink data from Serpstat with the click of a single button! Out of all the available analytic report templates available, here’s why you should choose us. How will Stackby’s SEO Backlink Analysis Template Help You? With this template, you will be able to: Keep track of the backlink analysis of all your websites. Monitor the total outlines, external domains, and referring IPs. Track the dofollow and nofollow links data. Record the referring links and referring domains. Create a backlink analysis report for stakeholders or managers.  Monitor and update other backlink analysis data as and when required. What are the Features of SEO Backlink Analysis Template? #1 Analyze your competitors: Discover who are your top competitors and have the same backlinks as you.  #2 Find opportunities: Tap into the missed backlink opportunities by checking the backlinks of your competitors.  #3 Analyze and Report: Generate a backlink analysis report and share it with your team. You can change the SEO analysis report format based on your business requirements.  Monitor all your web pages’ backlink profiles from a single interface with minimum effort! Use our free template today!  Other SEO Templates: Keyword Research template: to automate your keyword research and content planning process SEO Keyword Tracker template: to track your domain’s num b er of keywords

Google analytics report is an essential tool for digital marketers these days as it clearly indicates what is working for your business/your clients and what needs some tweaking. But, analyzing hundreds of Google Analytics metrics is impossible for a marketing team.  So, you can use a Google Analytics template to track only the most important KPIs for your business. Stackby’s automated Google Sheets Analytics report template takes away all the hassle of reporting and helps you track the KPIs on its own, without the need of entering numbers manually.  With our Google Analytics reporting template, you can combine all your Google Analytics data (Universal Analytics and GA4) from all other marketing channels so that you can identify how your marketing strategies are performing. What is Included in Stackby’s Google Analytics Report Template? Stackby’s Google Analytics Report template allows you to track the User data, Sessions data, and Traffic data from all your marketing channels based on the View ID. It includes three API Columns that let you connect with your Google Analytics Account using an API key.  Users API column: Enables you to get users by View ID Traffic API column: Enables you to get traffic by View ID Sessions API column: Enables you to get sessions by View ID Bring Data in Real-Time from your Google Analytics Account to Stackby  You can use the API columns to bring data in real-time to your Stackby table. You can also schedule automation that will bring in data on the specified day and time. Here’s a short video that can help you create time-triggered automation –  https://youtu.be/7DLpBhMmF6c  Include Important KPIs in Your Report Google analytics report template also includes a JSON data explorer that allows you to choose which data you want to showcase in the report.  https://youtu.be/LJInFCGb1gA  Different Views for Different KPIs Manage your Users, Traffic, and Sessions Data separately in different Views with our Google Analytics Report template.  Reporting Controls: This view includes a brief summary of all the main Google Analytics metrics like the percentage of new sessions, new users, sessions per user, etc.  Users and Traffic: This view includes User data from Google Analytics such as the percentage of new sessions, new users, sessions per user, etc.  Sessions: This view includes all the metrics related to sessions such as hits, sessions, average session duration, bounces, bounce rate, etc.  Monthly Cards: This view gives you an overview of the top Google Analytics metrics in the form of cards that are easy to understand.  Share Google Analytics Report with your Clients Easily Stackby not only provides you with a centralized platform where you can collect all KPIs from different marketing channels but it also provides you with a collaborative platform where you can collaborate with your team or your clients and share real-time reports with them using the individual view share links on your toolbar.  Why is it essential to use Google Analytics? Unlike several digital analytics services, Google Analytics is available free of cost! Let’s see why it’s so important to sign up for this service. Reports website metrics, including page views, pages per visit, bounce rate, average time on site, and new visits. Helps you understand which channels have directed the most traffic to your website. Gives you an idea of the most common keywords used to access your website.  Allows you to track if a user completes a specific action on your website, that is, the website’s conversion rate. Monitors which users mostly use devices to access your website. Analyses your website content and the effectiveness of your marketing campaigns. Helps you understand which strategies are working and bringing the maximum returns. Combined with easy access and a user-friendly interface, Google Analytics has become the go-to tool for users worldwide! Other SEO Templates from Stackby: On-page SEO Reporting Template  SEO Backlink Analysis Template  Google Search Console Reporting Template  Google E-Commerce Reporting Template 

In today’s era, YouTube is considered to be one of the most effective channels of marketing. Regardless of whether you run a multinational corporation or a small start-up venture, your marketing plan will benefit substantially with the addition of YouTube videos. Hence, incorporating our YouTube Channel Analytics Template will definitely help with your video content strategy.  YouTube videos are visually engaging and interactive. They provide a significant amount of information in a short duration and are preferred over written text.  In addition to the above, they also help drive organic traffic to your company’s website and contribute towards increasing conversion rates. A well-planned YouTube strategy with regular video updates will help boost customer engagement and increase your brand awareness.  To attract the maximum number of viewers, you must take care of minute details such as the video title, the description added with each video, and the use of keywords.    Why do you need a YouTube Channel analytics template? You can create engaging video content, check all the boxes, and promote your video on multiple platforms.  However, adding videos to your YouTube channel is not enough. You also have to track their performance to understand if your current channel strategy works in your favour.  However, the question is how to view youtube analytics? How to simplify the process of tracking channel performance using youtube video analytics? Stackby is here for you; with the help of our YouTube Channel Analytics Template, you will be able to monitor the performance of your channel in real-time. The template can track multiple channel performances at the same time.     Who is this template for? The YouTube Channel Analytics Template template is handy for any organization with a channel or is planning to build a significant YouTube presence. It will allow you to analyse your performance and make the necessary changes when required.    How will Stackby's YouTube Channel Analytics template help you? Using the YouTube Channel Analytics Template, you will be able to: Track the performance of each of your YouTube channels on the same platform easily.  Connect your template to the channel API and import all the relevant data directly to the template.  Track the YouTube channel analytics for the required period. You can set the start date and the end date according to your requirements.  Keep track of the general channel analytics, such as the number of views, likes, dislikes, comments, and the average view percentage.  You can also record the view analytics for the channels and track metrics such as the number of minutes watched, the average view duration, the number of videos added and removed from playlists, etc.  Get a detailed record of your channel subscriber insights. You will be able to get data on the number of subscribers gained, the number of subscribers lost, etc., in a specific period.  Monitor the data and get real-time updates for the same.   Copy the stack and track your YouTube video analytics effortlessly!    You will also find these templates helpful: Youtube Channel Metrics Ahref Seo Audit  

E-Commerce is the fastest growing industry right now with its roots in every part of the world. An eCommerce company which is engaged in selling of the products through online mode has to be aware of the transactions, the number of purchases, the number of items returned and all other things in order to eliminate any deviations. Google Analytics is used to determine these reports and tells the user about the activities going on in their e-commerce website. This helps the management understand what are the changes that are to be done, if any? But keeping a track of every google e-commerce report and every category can prove to be exhausting and time-consuming. A google e-commerce report template will help you get your work organised and keep everything on track in a single platform. Why do we need a Google Ecommerce Reports Template? With an e-commerce report, you can track your purchase activity on the website or app and see product-related information, e-commerce conversion rate, average order value, time to purchase, and every other data. With so much information to analyse, it must be hectic to go through every detail separately. In order to keep a track of every purchase transaction and to be able to pull up any information whenever needed; you need to have a google e-commerce report template. With the template, your work will be much less because you will have access to all the information regarding the website in a single platform and it is easy to use. It gathers all the analytical information directly to the template for you to view seamlessly. Whether you need the report for managerial decision making or to attract investors, an e-commerce report template will make sure that you get your report in an attractive and easy way. How can Stackby’s Google Ecommerce Reports Template help you? The google e-commerce reports template from Stackby is the perfect solution for any manager who needs to keep a track of every google analytics report. The template is designed in a way that it makes updating and reviewing very easy and the colourful theme encourages you to work more. Using the Google Ecommerce Reports template, you will be able to: Connect and import the GA details for each view ID. Record the month, start date, and end date for which the data is being gathered and recorded. Track the quantity refunded and the quantity checked out. Record the quantity removed from and added to the cart. Track the quantity of the item. All of this falls under Ecommerce Quantity. In a similar manner, you can track the e-commerce translation, e-commerce product, e-commerce refund/ purchase, and e-commerce local transaction. Just link your google analytics account with the Google Ecommerce Reports template and all your e-commerce website reports will be ready for review automatically. Check out more related Templates :Ahref Seo Audit Google Search Console Report Google Analytics Report