Content Marketing Management
What is Content Marketing?
Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. This content is generally created to attract the right audience, promote your brand, and increase sales.
There is no denying that content marketing has become an indispensable part of every brand’s digital marketing and advertising strategy. The role of content marketers has become more demanding than ever. From conceptualizing content to finding the best keywords, creating high-quality content, publishing content, promoting content, and managing every step of the marketing process, content marketers have a lot on their plates.
Challenges in Content Marketing Management
The content marketing management template by Stackby is a single solution to help content marketing teams streamline their workflow. Generally, content marketers have to use separate tools for each step of the workflow. For instance, content marketers need the following:
A digital editorial calendar to ensure that all deadlines are met
A digital asset management tool to store and organize the branded visuals
A tool to manage the content marketing projects and organize teams, processes, and budgets
A tool to organize keywords
A tool to measure the success of the content marketing campaigns
A tool to keep track of the content marketing strategy
This means at a minimum - a content marketing management team has to manage and work on at least 6 different tools. What if we combine all of them into one?
Stackby brings you a content marketing management template that allows you to combine your content marketing calendar, manage and organize your brand visuals, organize keywords, keep a track of your budgets and streamline the whole content marketing process in one place.
Who can use Stackby’s Content Marketing Management Template?
Stackby’s Content Marketing Management Template is for content marketing teams, content managers, chief content officers, content marketing managers, content creators, content editors, publishers, social media specialists, outreach specialists, and more!
What is included in Stackby’s Content Marketing Management Template?
The Stackby Content Marketing Management template includes two main tables: Editorial and Keyword. The editorial table provides you with the complete picture of your content marketing strategy while the keywords table helps you manage and track keyword usage in your content. You can do the following with this template:
Maintain a record of all kinds of posts or editorials you create for your business (Blog Posts, Customer Stories, Pages, etc.)
Store the corresponding images associated with each editorial
Track the status for each editorial (Brainstorming, Published, Drafting, Revising, etc.)
Keep a record of the writer for each editorial
Track whether the editorial is published or not
Keep a record of the editors for every editorial
Tack the creation date and time for every editorial
Track the keywords associated with every editorial
Record the URL for every editorial
Keep a record of keywords associated with every editorial
Track the number of articles published with a particular keyword
Views included in Stackby’s Content Marketing Management Template
The template provides a Kanban view of the Status Pipeline which will help you track every editorial on the basis of their status. So, you can check which editorials are in the research phase, revising phase, promoting phase, and so on.
The template also includes a Calendar view to track the publishing dates for every editorial.
The template includes a Gallery view where you can keep a track of all the images related to every editorial
You can further connect this template with Google Analytics, Google Search Console, Slack, MailChimp, etc. and track the important content marketing metrics, send automatic messages, and do much more! Use our template today and streamline your content marketing management workflow.