Social Media Analytics Template

Have you ever wondered how more people can find your website or how to increase the traffic through your website? The best and easiest way is SEO or Search Engine Optimization . In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have. So, if you are running an online business, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO and our Off-page SEO Template come in. What is an Off-Page SEO Template? Stackby’s off-page SEO template is designed to help marketers and SEO specialists to keep track of all the off-page SEO metrics in one place. This template comes with an interlinked Moz API that can help you keep track of Domain authority Page authority Root domain External redirect pages to page External pages to page and many more! How can Stackby’s Off-Page SEO Plan Template Help You? Using Stackby’s Off-page SEO Plan Template, you can: Record all the websites and their corresponding SEO data on a single platform . Monitor the domain authority and page authority scale data. Track the external backlinks and external redirects. Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages. Monitor and import all the above metrics from Moz API automatically. Why does your business need SEO? Search Engine Optimization is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94% of people who Google something clicks on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind that SEO is concerned with organic traffic and not paid search results. It is cost-effective and has a high return on investment. Drives traffic to your website, increasing brand awareness. The traffic pulled in by SEO can turn into conversions and boost your sales and revenue. A high ranking in search engines adds credibility to your website and improves brand perception. Customers prefer organic links over paid listings in a search engine. SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence . However, with too many website pages and even more metrics data, recording and tracking everything can be cumbersome. With the help of Stackby’s Off-page SEO Plan Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for easier tracking and better optimization. Other API SEO integrations that you can use with this template: PagespeedSerpStat AhrefsAlexaSEMRush Check out this video on how to connect columns to an API + Data Explorer in Stackby Other SEO Templates to try: SEO Backlink Analysis Template Keyword Research Template Google Analytics Report Template Technical SEO Audit Template SEO Strategy Template To track your on-page metrics, check out the On-page SEO tracker template.

From small business owners, new start-up ventures to established multinational companies, everyone dedicates a significant portion of their time and resources towards blogging. While new forms of online marketing are taking the digital world by storm, blogging continues to be one of the most trusted and widely used methods. In simple terms, a blog is an online journal or an informal article that gives detailed information on a particular topic or product. Why do companies spend time and money blogging about their products or services? Companies resort to a multitude of strategies to increase their presence and visibility on the world wide web. Blogging is one of them. So, how does blogging help a business grow? Increases the credibility of a company by acting as a source of relevant and authentic information. Plays a crucial role in Search Engine Optimization (SEO). The keywords used in your blog articles lead to high rankings in search engines like Google. Increases the demand for your product/ service by attracting potential customers. Contributes to enhancing brand loyalty and customer retention. Directs and increases traffic to your website. Benefits the company in the long term too as it is a permanent source of information. Keeping your blog content updated helps the customers follow the work of your company and, in turn, leads to better customer relationships. With social media marketing capturing most of the attention, it’s easy to forget about the impact of blogging. But blogs are the base that provides a strong foundation for the entire marketing strategy. This is where a blog editorial calendar template comes in handy. Are you a freelancer with an interest in writing blogs or a copywriter in an established company providing content writing services? Regardless of the category you fall in, creating content that meets your client’s expectations is your primary responsibility. So, what do you do if you have too many clients asking you to write multiple blogs for them? Having a hard time keeping track of everything? Well, don’t worry! With Stackby’s Blog Editorial Calendar Template, you can plan everything on a single interface! Our Blog Editorial Calendar Template will enable you to: Plan and manage your content writing work for multiple clients in one place. Keep track of your daily, weekly, and monthly schedule and deadlines with the in-built calendar in the blog editorial template. Monitor the blogs you and your team are currently working on and the level of difficulty of each. Record the average CPC of each article. Attach the graphics associated with each blog post and store the name of the designer. Attach the target persona of each article to ensure that the blog content meets the expectation of the client.With Stackby’s Blog Editorial Calendar Template, you can plan and optimize your content writing strategy with minimum effort and reap the maximum benefit! Combine it with automated keyword research template & content marketing distribution template, to take your content marketing workflows to the next level.   Check out other related Templates : Ad Campaign Planning Template Marketing Asset Management Email Marketing Calender Social Media Calendar Restaurant Social Marketing Calendar Competitor Analysis   

The effect of social media on a brand’s sales and customer engagement is huge. However, this is only possible through the efficient use of social media to draw public attention. Stackby brings to you the Social Media and Planning Design Template that manages your company’s digital platform status to help you widen your outreach.  Why is social media planning important? Creating an online presence is crucial for every brand to increase its outreach and drive traffic to its website. With several potential customers engaging with the ad posts, the app algorithm helps the brand grow its audience base and thus improves its ROI. The social media plan template helps with all these functions and helps the firm meet its business goals. How can Stcakby’s social media and Planning Design Template help your business? With features that allow you to post your advertisements according to the business requirements, it saves you a lot of time to prepare other ads for maximum outreach. The platforms on which the ads are being posted and their status can be tracked with ease. The asset in question can also be improved with the reports on the likes and comments it garners attention.  The most beneficial part is that the template can be edited according to the amount and type of engagement it receives.  Business objectives can be recorded and met with the data management function, giving you accurate insight into the metrics.  The posts and their progression can be altered with the help of the social media and planning design template.  Who will find this template useful? SEO firms and marketing firms that use social media as the base for their advertising will find this template extremely useful. Brands looking to amplify their social media presence are also likely to find this helpful.

Knowing your competitors is essential for success in any business. By understanding their strengths and weaknesses, you can identify opportunities to improve your own product or service and gain a competitive advantage. Stackby's Competitor Analysis Template is a powerful tool to help you track and measure key information about your competitors. It includes everything you need to understand your competitive landscape and make informed decisions about your business. What is competitor analysis? Competitor analysis is the process of learning about your competitors so you can improve your own business. This includes looking at their products or services, marketing strategies, and target market. Why conduct competitor analysis? Competitor analysis is important because it can help you: Understand your competitors' strengths and weaknesses. Identify opportunities to improve your own business. Make better decisions about your product or service, marketing strategies, and pricing. Anticipate potential threats and challenges. How to Use Stackby's Competitor Analysis Template? Stackby's Competitor Analysis Template is easy to use and customize. Simply add your competitors' information to the tables and views, and you'll be able to compare them across a variety of metrics. You can also use the template to track trends in the market and identify opportunities to improve your business. Benefits of Using Stackby's Competitor Analysis Template Save time and money: Stackby's Competitor Analysis Template centralizes your competitor information and makes it easy to track and compare your competitors. This can save you a lot of time and money. Gain a competitive advantage: By understanding your competitive landscape, you can identify opportunities to improve your product or service and gain a competitive advantage. Make better decisions: The data you collect from your competitor analysis can help you make better decisions about your own product or service, marketing strategies, and pricing. Who is Stackby's Competitor Analysis Template for? Stackby's Competitor Analysis Template is for any business that wants to gain a competitive advantage. It is especially useful for businesses that are new to the market or that are facing increased competition. Customize your competitor analysis template Create a stack and add tables to track competitor information, such as company name, website, products or services, target market, pricing, marketing strategies, etc. Customize tables and views to meet your specific needs. Collect competitor information from a variety of sources, such as their websites, social media pages, and customer reviews. Track and compare competitors using the tables and views you created in your stack. Identify trends by tracking and comparing competitors over time. Use the data you collect to make informed decisions about your own product or service, marketing strategies, and pricing. Here are some additional tips for customizing your competitor analysis template: Add custom fields to track unique data points that are relevant to your industry or business. Automate workflows to streamline processes and set up automated reminders for data updates. Create personalized reports and views to cater to the preferences of different stakeholders. Aggregate data from various sources to gain deeper insights. Are you ready to take your business to the next level? Sign up for Stackby today and start using our competitor analysis template to gain a competitive advantage and make better decisions about your business.

A B2B content calendar template can help you structure your content creation and plan what you are exactly going to do. It provides you with a bird’s eye view of all the content that you are generating for different businesses. You can check the status of upcoming content pieces, assign content creation to different team members and stay on schedule. Overview of B2B Content Calendar Template Manage Content Details in One Place With Stackby’s content calendar for B2B companies, you can manage all the details related to content creation in a single place such as Content titles Description Keywords Number of words Company Channel Stage of Content Production Thumbnail Content Type Publish date Completion date Campaign team Campaign lead Track Company Details Pur B2B content calendar enables you to manage the details of the companies for which you are creating content. You can track the total number of words written for each company and the total revenue generated. Manage Content Types Our B2B content calendar template allows you to track all the content types that you are creating for different businesses such as how-to content, guides, reports, quora answers, etc. You can provide a description or writing pattern for each content type to help all your writers understand the goals of a content type. Track Content Leads and Team Members Find which team member is working on which content and manage their details such as name, email, phone number, etc. in one place so that you can coordinate with them easily. Other features of Stackby’s B2B Content Calendar Template Visualize content pipeline using Kanban View Use Calendar View to track your content schedule Use Content Request Form to collect content requests from different businesses Track all assets using Gallery View Watch: How to use custom forms in Stackby  Benefits of Using a B2B Content Calendar Take the stress out of your content marketing strategy Improve the quality of the content that you create Ensure that your content is based on the required marketing strategy Collaborate on the content creation process with your team and ensure transparency Be prepared for important dates and make sure the content is ready before deadlines Start small and make big changes in your workflows! A B2B calendar is necessary to stay organized and successful in every content writing task. Yet, putting together the perfect content calendar for your team could be a daunting task. We recommend that you start small and then keep adding comprehensive details to your content calendar. Other Content Calendar Templates to Try: Blog Content Calendar Template Social Media Calendar TemplateDigital Content Calendar Template 

Keyword Research is the most critical part of SEO. If you’re looking to streamline your keyword research process, then our free keyword research template is the perfect addition to your SEO arsenal. How to leverage Keyword Research Template Directly fetch metrics like search volume, CPC, keyword difficulty, and more from Serpstat or SEMRush. You just need to authorize your account using an API key from those services.  Group your keyword using labels. This allows you to group keywords depending on the difficulty and other parameters.  Collaborate with your team adding their email or sharing them the URL.  Here are a few tips to keep in mind when doing keyword research Keyword difficulty scores might not be 100% accurate. Hence always ensure to check the competition yourself by doing keyword research.  If you’re starting out, ensure to focus on long-tail keywords. Even though the search volumes might be low, it can give you higher conversions.  A great hack to find keywords is extracting the organic keywords of the post ranking on the first position.  To use the automated keyword research template, just create a free account on Stackby and click on the “Copy Stack” button.  Achieve your SEO & Content goals swiftly with the Keyword Research Template.

A successful website is the cornerstone of every marketing business. But having a website is not enough. You need to dig deeper in the world of web analytics to understand how your online presence is performing. And for these you need the web traffic reports. With this web analytics report you can identify your brand’s performance and the areas of improvement. Web analytics in marketing is a detailed roadmap of your business journey. It provides a wealth of data points on how visitors interact with your site, where they come from and what are the actions that they take. This lets you know how your website aligns with your marketing goals. The Use of Web Analytics Report By using a web analytics report you can transform your website's traffic from near vanity metrics into actionable insights. This will fuel marketing decisions and a dry with business grow. Identifying your Targeted Audience: Gain insights in interest, demographics and online behavior of the customer. Evaluate marketing efforts: You can easily measure the effectiveness of your marketing and optimize them for better results through web analytics reports. Improved user experience: You need to first understand how your users navigate your website and then pinpoint the areas of your user’s journey that’s important. Enhancing strategy: Analyze the content that resonates with your audience and tailor future content to their needs. Boosting conversions: Track your user’s purchase, downloads and sign-up actions to identify the opportunities and increasing conversion. Stackby’s Web Analytics Report Template Web analytics tracking made easy with Stackby’s template. It offers a unique and powerful solution. Seamless Integration with Alexa API: Stackby leverages Alexa API, providing you real time traffic data - both yours and your competitors. This will eliminate the need for manual data entries and ensure you are working with the most up-to-date information. Effortless Competitor Tracking: The template helps you gain valuable insights into your competitors website traffic patterns. You can analyze the strength, weakness and stay ahead of the curve. Automated Data Visualization: Ditch your boring spreadsheets as Stackby automatically translates raw data into clear visual charts and graphs. This allows you to easily interpret trends and identify the patterns. Actionable Insights at your Fingertips: Stackby’s intuitive interface allows you to drill down the specific areas, identify the key insights and translate them into actionable steps to optimize your website performance. Customization Powerhouse: The template is completely customizable. You can tailor your reports to specific needs by including the metrics and dimensions that are important for your business. Features of Stackby’s Web Analytics Report Template The power packed features offer you web analytics best practices to become a pro. A check of Traffic Overview: You can keep a traffic overview and track key metrics like sessions, page view, users, and bounce rate. This keeps updated regarding the overall health and website traffic. Know User Behavior: You can keep a note of how users interact with your website. Metrics such as average session duration, pages per session, engagement level and content effectiveness. Content Performance: You can identify your top-notch pages and pinpoint the content that doesn’t resonate with your audience. Goal Tracking: You can monitor all the conversions such as purchases, sign ups and form submissions. You can even measure the effectiveness of your CTA’s. Competitor Analysis: You will gain insights into your competitors website traffic allowing you to benchmark the performance and develop a competitive edge. Customizable Dashboards: With the help of this template you can create personalized dashboards showcasing the metrics that matters the most. Why is Stackby Web Analytics Helpful Stackby simplifies the web analytics reporting and here are some of the best practices to keep in mind Set Clear Goals: Before you dive into the data, define your website’s goal like lead generation, brand awareness or increased sales. Data Consistency: Ensure the consistency in data collection and reporting periods for accurate trend analysis. Regular Reporting: You can schedule regular reporting intervals to monitor website performance over time and identify the areas for improvement. Stackby’s web analytics report template is a powerful tool for any business owner or market who is looking to unlock the full potential of his website. Sign up for free today and experience the difference. Checkout more related Templates : Product Competitor Analysis Ahref Seo Audit Google Search Console ReportGoogle Analytics Report Facebook Ad Campaign  

Content distribution is the act of promoting content in various forms on online platforms to target the audience and make them aware of your product or service. It can be done through a blog, social media, or email newsletter. But the most-used channel is social media for such kinds of promotions. A lot of brands use multiple social media, ads, communities, etc. as a means to promote their products. However, keeping track of multiple content distribution tasks can prove to be quite challenging. The best way to keep track of all your content distribution effort is to maintain a checklist. Our Content Distribution Checklist Template is uniquely designed for this very purpose. A content distribution checklist template will help you manage and control all the checklists at once, and you will be in control of every promotional activity going on. Why Do You Need It? Creating content is not the only part of content marketing. You need to maximize the reach of content marketing efforts by continually promoting and re-promoting the content. Your content distribution efforts will majorly be divided in three categories – social media, owned media and third-party media. Therefore, a great deal of planning and organisation is required post content creation and this is where Stackby’s Content Distribution Checklist Template comes into play. In addition to distributing content, you also need to include the next steps you want your reader to take after or while going through your content. You need a content distribution checklist to make sure that you keep a track of all your content distribution efforts easily. But preparing and managing such a checklist for so many different tasks is a very heavy workload and time-consuming. A content distribution checklist template will serve as a problem-solver in this situation. With the template, you can keep track of all the distribution checklists in one place and manage them all easily. Who will this be useful for? This free content distribution checklist template will be useful for content managers, marketers, marketing teams, business owners, SMEs, and Marketing agencies. How can Stackby’s Content Distribution Checklist Template help you? You can keep every kind of information about the content distribution on different columns, such as the task name, notes, platform, status, and context, in one place. It can also be made according to your wants and filter as you see fit. Using content distribution template, you can: List all your content distribution efforts according to priority or convenience. Add notes to the listings to give a better understanding about the tasks listed in the checklist List the name of the platforms for each task you want to undertake Track the status of all the listed tasks by creating a checklist to mark as done when the task is completed. You can also add the name of the content that is going to be promoted according to the listed task You can access the multiple sheets in the stack listed according to your convenience, and you can add more as well. Stackby’s Content distribution checklist template is completely customizable and easy-to-use. If you are elevating your content marketing efforts, the content distribution template is a must for you!   You will also find these templates useful: Copy Management, Blog Content Calendar, Social Media Management

Marketing plays an imperative role in deciding the position of your organization in the market. It is one of the primary business management instruments; marketing provides you with the opportunity to build strong relationships and trust with your customers. In today's age of Digitalization, marketing is primarily done through social media. Businesses these days are frequently posting images, catalogues, infographics, etc., on various social media to gain their target audience's attention. This gives them a better chance to understand what their customers want and need. Instagram is one of the most popular social media platforms used by business which makes our Instagram Post Metrics Template a must-have.  Keeping track of all the posts, pages, and tags on Instagram can be very tiring, especially if you are a manager who has to handle a large amount of Instagram pages in one go. Since all the work is done digitally, manual controlling is also nearly impossible. Stackby’s Instagram matrix template gives you the power of handling the cluster of information in one platform. It helps you in tracking and managing all the data easily without any confusion. Why do we need an Instagram Post Tracker? As with any marketing strategy, you have to keep track of every initiative, including Instagram. If you do not know your Instagram analytics, you are still in the dark when it comes to social media marketing. The efforts you put on your Instagram account every day usually coincide with your organization's aspirations and objectives. This is why Instagram metrics play a key role in examining the position of your page. The Instagram metrics usually nexus around client engagement, but it acquires other variants too. The benefits of an Instagram metrics template are: Helps in exploring the Post’s insights and behaviours Easy data viewing and evaluation Less time consuming and quick Examine promotions and advertisement effects. Is able to manage different databases without confusion. How does this template help you? With the Instagram Post Tracker Template's help, you can easily pull out any information you need to examine your current marketing strategy. Your work may become very overwhelming if you track and manage the Instagram metrics separately for every post. With this template, you will be able to: Track the status and performance of each post easily. Monitor the status of each post (Published/ In Draft/ Not Started). Attach assets of the posts to the template, if any – photographs or any graphics for reference. Record the publish date of each published post. Connect to the Instagram metrics API and import the data using the Instagram Media ID. Track the number of engagements, impressions, and reach. The Instagram Post Tracker Template is completely customizable and lets you easily filter and display the data you want to look at! If you have been struggling in keeping track of your Instagram analytics, this is the place for you!

Running Facebook ad campaigns has been proven to be very effective with high conversion rates of leads into customers. However, running Facebook campaigns can be highly stressful as well. This is why a Facebook Ad Campaign Template is integral for any business. An easy way to manage multiple campaigns and their unending details is to use Facebook ad templates. Why do you need a Facebook Ad Campaigns template? Facebook campaigns can be equal parts stressful and equal parts rewarding. Managing all the little details along with tracking different KPIs and campaign metrics can prove to be a little too much to handle. An easy way to do this is to have all of your information at one place and categorize it in a way that you can access it whenever you want. Facebook ad templates are a perfect fit for your requirements! You can easily plan and manage your Facebook ad campaigns; along with tracking your campaign metrics in real-time with a Facebook campaign management template. What is Included in Facebook Ads Campaign Planning Template? The template helps you keep a track of Facebook Ads, Accounts, Campaigns, and Adsets. It includes Facebook Ads API that helps you bring – Facebook Ads data for different campaigns based on Ad IDs Facebook Accounts data based on different Account IDs Facebook Campaigns data based on different Campaign IDs Facebook Adsets data based on different Adset IDs Ads Table: This table stores all the important KPIs related to Facebook Ads such as:  CPM CPC Unique Clicks Ad Text Assets Status  Ad Header Status of Ad (Active, Inactive, Preparing) Due Date Campaigns  Leads, etc.  Accounts: This table stores all the important KPIs related to your Facebook Ad Accounts such as CPC, spending, CTR, Clicks, and impressions, and also enables you to bring the Ad Ids.  Campaigns: This table stores all the data and important metrics related to your Facebook Ad Campaigns such as Ads, Adsets, CPM, CPC, Date of Starting, Date of Stopping, Clicks, Impressions, etc.  Adsets: This table stores all the data related to Facebook Adsets such as budget, total ads in an adset, location, target audience, age of target audience, start date, CPM, impressions, CPC, spending, and clicks.  Track Facebook Ads based on their Status Stackby’s Facebook Ads planning template includes a Kanban view that helps you visualize all your Facebook Ads based on their status, that is, active, preparing, inactive, closed, etc.  Track different Ad Campaigns based on their Start Date The Facebook Ads Campaign template also includes a Calendar view that helps you visualize the different starting points of your ad campaigns.  Read more: Customizing your Stack using different Layouts (Views) Create a Facebook Ads Reporting Tool and Share it with your Clients/Team If you want to track the important KPIs of different Facebook Ads run by your team, our Facebook Ads Campaign Template makes it possible for you. It includes an Ads Reporting view that enables you to track all the important KPIs related to Facebook Ads such as:  CPC Starting date Stopping date CPM Unique Clicks Number of Clicks, etc.  Schedule API with Automatic Time-Triggers No need to manually update your Facebook Ads tracker. Just click on the clock icon beside the name of your API column and set the day and time of automation that will fetch the data from your Facebook Ads account and add it automatically to the respective columns.  Watch: How to set up time-triggered automation for the API column type  How to Create an Effective Facebook Ads Campaign 1. Identify your target personas: You must create a persona for your ideal customer that will help you understand their pain points, interests, and preferences and provide ads that would appeal to them.  2. Brainstorm: Once you know your audience, you can now search on Google and other online resources to find out what kind of ads you can create.  3. Choose your bait: This is when you create compelling content that would trigger your audience to buy your product/service. You can use power words, action words, storytelling, etc. to create your Facebook ad campaign.  4. Design creatives: Powerful words, combined with incredible designs make a perfect Facebook ad campaign. So the last step is to work on ad creatives.  How to Use Facebook Ad Campaign Template? Copy this template to your Stackby workspace. Make sure you have integrated Facebook Ads API to your Workspace using the API key.  Bring your Facebook Ads Data to Stacky using API columns based on respective IDs.  Enter data such as ad assets, ad headers, and ad text, and log the status of each ad.   Categorize your campaigns and paste the links of the ads that are running under that campaign. Track the most important KPIs of different Facebook Ads Campaigns in one place using our JSON data explorer.  Schedule data fetch using time-triggered automation and bring data in real-time to your tables.  Watch: How to use JSON Data Explorer in Stackby  A well-designed facebook campaign might get hectic to manage, but with this Facebook Campaign template - you can efficiently manage and track your Facebook ad campaigns in a single place. Collaborate & share with your team or clients, and get the most bang for the buck. Automate your Facebook ad metrics tracking , and focus on building awes ome ads with the Facebook Ad Campaigns Template.. Check out this awesome tutorial video to learn how to manage your Facebook ads.   Other automation enabled Stackby templates: Google Analytics Report Template  On-page SEO Reporting Template  SEO Backlink Analysis Template  Facebook Posts Tracker Template