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10 Best rated free CRM software for 2023

You've probably read tons of articles on best free CRM software. Here's our take on top 10 free CRMs you should consider.
10 Best rated free CRM software for 2023

For any business, creating connections and maintaining relationships with customers is key. That’s why it’s important to use Customer Relationship Management (CRM) software to nurture your customer relationships, build an impressive brand around your company, and automate standard processes for greater efficiency.

Finding the right CRM for your company that suits your needs is time-consuming and can be expensive. The best option is to start out looking at free CRM software providers that have the right kind of services tailored to your company. Check out this list we’ve compiled, giving you a rundown on the top 10 most popular free CRM software for the upcoming year.

Top 10 Free CRM Software for 2023

1. Zoho CRM

Zoho is a great starting CRM for smaller companies looking to scale their business.

Why users love it

Zoho offers a simple and professional interface, and integrations with social media, phone, email, and live chatting. Their free plan offers integrations with other Zoho apps that come in handy as you scale. It also includes 5000 free records and 60 pre-made reports for insights into your data.

Why they don't

The free version does not include Workflows, and integrations with most third-party services are only available with the paid plans. Paying for add-ons can be expensive, and Zoho does not have email tracking or mass emailing features in general.

Pricing

Starts at $14/month

2. Bitrix24

Bitrix is technically an online business app that offers automation and collaboration features for marketing and sales CRM.

Why users love it

Their free plan offers unlimited users and contacts. It also offers total customization and deep reporting features even on their free plan.

Why they don't

The free plan only allows up to 5GB of storage and only one pipeline. Setting it up for your teams also requires a lot of time and patience.

Pricing

Starts at $49/month for 5 users

3. Stackby

Stackby offers end-to-end sales CRM and automation. They have various pre-built Sales & CRM templates that can be customized easily. It's easy to use as a spreadsheet but gives you superpowers of a database and custom no-code automations.

Why users love it

Stackby enables users to create Sales CRM Databases that offer customizable data structuring, different data views, real-time collaboration and real-time reporting dashboards. It can be used as a Sales CRM, Business Development CRM, Personal CRM, Real-Estate CRM.. regardless of your industry. Best of all, you can try for free and use it free forever with unlimited members (ofcourse, within limits!).

Why they don't

It lacks internal automations compared to competitors, but can be connected with 2000+ mission critical apps via Zapier, Make.com, Pabbly Connect, Integrately etc. Also the free plan does not have premium features like Powerups & Apps Marketplace.

Pricing

Annual plans start at $129 for Economy plan for 3 users, $249 for Business plan for 3 users and goes on as the # of users increases per workspace.

4. HubSpot

One of the biggest vendors in the market, HubSpot offers unlimited users and basic features in their free CRM plan.

Why users love it

HubSpot CRM is packed with multiple useful features like sales automation, email tracking, workflow management, and email marketing. It also allows for over 800 native integrations.

Why they don't

Free plan only offers one pipeline, and has limited customizability. Not all free features are robust, so accessing quality products becomes expensive.

Pricing

Paid plans for CRM hub starts at $45/month

5. Freshsales

Freshsales is a great fit for sales teams’ CRM needs. It includes email marketing, AI-powered insights, and email, phone, and chat built-in.

Why users love it

The free plan comes with unlimited users and basic features. It is also easy to use, scalable and has a mobile app version.

Why they don't

Better tools like time-based workflows and advanced reporting are not included in the free plan. Support is not available on weekends, which is a disadvantage for newly onboarded teams.

Pricing

Plans start at $15/month

6. EngageBay

EngageBay offers all-in-one marketing, sales, chat, and customer support software all for free.

Why users love it

The free CRM includes a live chat feature and a host of other features like a marketing suite and service suite. It also offers integrations with Gmail, Office365, and other IMAP services, with two-way sync.

Why they don't

Only allows up to 250 contacts in the free plan, and more native integrations and more sophisticated email templates.

Pricing

The basic plan starts at $11.04/user/month

7. Streak

Streak functions as a browser extension that seamlessly integrates into your Gmail interface creating a simple yet effective CRM tool.

Why users love it

It pulls contact information from Google sheets or other CSV files using an add-on and offers mass email templates, email tracking, call logs, and meeting notes for non-email interactions all in the free version.

Why they don't

It does not offer integrations for free and is inconvenient when shifting to a new device, as it works only as a lightweight browser extension.

Pricing

Paid plans start at $15/user/month

8. Capsule CRM

Capsule is a worthwhile CRM tool that offers great project management functionalities.

Why users love it

It has a clean and simple interface that sticks to the basic useful features you need on a daily basis. Find out key information about contacts and your sales pipeline and integrate with a set of useful apps.

Why they don't

The free plan only offers one sales pipeline, and the maximum number of contacts is only 250.

Pricing

Paid plans start at $18/user/month

9. Pipedrive

Pipedrive is a sales-centric CRM software that enables collaboration and automation in the sales pipeline.

Why users love it

It provides great visibility over leads and pipelines, offers email marketing, and is relatively easy to learn and use.

Why they don't

It offers limited support for small businesses, and has limited reporting capabilities.

Pricing

Starts at $11.90/user/month

10. Insightly

Insightly offers all the CRM necessities like lead routing, sales pipelines, automation, and customer management.

Why users love it

Training videos help you understand the app better, smoothening the learning curve. Insightly also offers extensive customization, including the ability to create custom apps and data visualizations.

Why they don't

The free CRM allows only up to 2 users and has upper limits on mass emailing and custom fields. For more robust and detailed lead generation, you need to get a paid version.

Pricing

Starts at $29/month

Benefits of a Free CRM

With a glut of different options in the market, it’s become a necessity to get a CRM software for your business to thrive and cultivate a profitable clientele. Boost your sales strategies with the features provided by CRM softwares for free.

  • Better Customer Service

To build long-lasting customer relationships, you need to understand your customers well. CRMs generate reports and insights based on customer data that will help your marketing and sales teams customize their services and target each customer more accurately.

  • Smooth Internal Communication

With all information and data concerning customers in one place, different teams in your organization will have access to the latest updates and stay on the same page. This also enables smooth collaboration and coordination between teams.

  • Boosted Sales

The main aim of employing any software tool is to increase your organization’s profits. The right CRM will streamline your sales pipeline, give you insights and analytics, and optimize all efforts to secure better sales and increased profits.

  • Increased Customer Satisfaction and Retention

Keeping customers satisfied and coming back to your business is one of the main goals of any company in the market. Meeting customer expectations by understanding them better will increase returns and also attract new customers to your business.

Features of a Free CRM

For any start-up or small business, it’s wise to use free software to run your business before taking the plunge and making an investment in a paid plan. But it’s also important to scope out what features an ideal CRM should offer:

  • Automation

Streamlining workflows is vital for a CRM, and it should be able to automate regular tasks to save time and resources for higher priority work.

  • Managing Contacts

One of the major goals of using a CRM is to gather all your contacts in one place and enable easy access to them across the organization.

Your CRM should give you an overall view of the entire sales process from start to finish. This helps categorize leads and work more efficiently.

  • End to End Customization

Customizing is the most important feature that will allow you to modify the CRM tool to suit the needs of your particular business.

Limitations of a Free CRM

Using a free version of any kind of software will inevitably come with some limitations. With a free CRM software, you might face these drawbacks:

  • Limited integrations with internal and external apps
  • Fixed number of team members that can access the CRM at a time
  • Fewer customization options for templates, data, forms, etc.
  • Set number of features that may not be the most robust or useful
  • Reports and analytics may not be up to par with those available in the paid versions

Stackby.com vs Free CRM Software

Stackby is more than a CRM software

Stackby is not another "CRM solution", it is a work management platform where you can build any workflow, that fits your team's needs. It's relational database engine is flexible enough to build any type workflow and robust to scale with your team.

Regardless of your industry or project, Stackby provides you with features like unique column data types, different data visualizations, automations, API connectors, checklists and reminders, reporting dashboards like Charts, Pivot Table - to help you work efficiently with your team and maintain a single source of truth of your data. You can build your own CRM for Mac, your PC or even mobile app.

Stackby CRM features:

How does Stackby.com compare to the competing softwares listed above? Here’s what Stackby does for you as a CRM solution:

  • The free plan allows for unlimited members and unlimited guests (read-only users).
  • An intuitive, user-friendly interface like a spreadsheet, with 25+ unique data types.
  • Task Management: Assign tasks or deals to specific team members and track progress with ease.
  • Sales pipeline management: where you can monitor every deal from start to end in Kanban view.
  • Lead Management: Build forms with custom fields, store leads or contacts and bring responses directly to your table and your workflow.
  • Collaboration, Checklists & Reminders: Create checklists on each deal, set email or in-app reminders and collaborate with your team in context.
  • End to End Customer Tracking: Track every opportunity or interaction, add notes, statuses, proposals and measure how every deal progresses.
  • Automated lead generation using email marketing, workflow automation, and API connectors.
  • Pre-built sales templates for different goals like B2B lead generation, small business CRM, personal CRM, sales pipeline, and more.
  • Marketing pipelines with the ability to bring in data from spreadsheets automatically, and streamline your marketing budget.
  • Project management tools to build workflows, track progress on projects, and enable seamless collaboration.
  • Stackby offers custom reporting dashboards to track vital metrics in sales, marketing and project management with charts, pivot tables, summary boxes, goal tracker and more.
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When your company is firmly on a growth trajectory, it may be time to seriously invest in a CRM platform that will meet all your requirements, bring in more leads, elevate customer relations, and power your business to scale quickly and efficiently.