The key to the marketing strategy of any company is effective and innovative advertisements. Whether you run a start-up venture or an established multinational company, advertising your product on multiple channels, increasing the potential for revenue growth.
Companies, especially small businesses, have limited resources and workforce. So, a question arises. Which platform should you choose for advertising your product? Which platform will give you the maximum return on your investment? Companies market their product and services on social media, blogs, vlogs, television, Google, etc.
What is Google AdWords?
Google AdWords is also known as Google Ads. It is an advertising system run and managed by Google and used by companies across the globe.
It allows advertisers to display their ads on the results page of Google’s search engine. It follows the pay-per-click methodology where the companies are asked to pay for Google’s advertising service only if and when a visitor clicks on the ad displayed by them.
It is one of the largest advertising platforms in the world today. Due to its wide reach and global presence, it is highly sought-after by companies looking to market their product to a large audience or customer base.
How does it work?
Here, the advertisers or the companies bid on certain keywords relevant to their product or business. The company’s advertisements are displayed on the customer’s results page if they enter the keywords as a part of their search query in Google.
The ad's position depends on the ad score of the company, which is nothing but the maximum bid times quality score.
Advertising on Google has enormous benefits and is worth the cost it demands.
However, simply putting up an advertisement is not enough.
You have to keep track of the same to analyze if the current plan is working to provide the maximum benefit to your company.
Looking for a tool to help you keep track of all your google ads and their corresponding metrics? Well, your search is over!
Stackby has developed a template specifically for this purpose. With our Google AdWords Report Template, you can import the data directly to the template and update it automatically as and when required.
Stackby’s Google Adwords Report template also comes with Adword API which helps you in integrating your google ads account with the template. This will automatically import the data that you need, and you can simply click on the data and choose what information you want to access.
Using Stackby’s Google AdWords Report Template, you will be able to:
- Track each ad using its View ID.
- Get a monthly overview of the performance of each of your ads. This will help you understand how to market your product in the best possible way.
- Record the data related to CPM, CPC, ad cost, and cost per conversion for each ad.
- Track the number of ad clicks and impressions.
- Get other data, including cost per transaction and CTR.
You can easily monitor, track and update the data from the template itself.