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Gap Analysis Template

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Gap Analysis Template
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A gap analysis template can help you reach all your desired goals with ease. Every business, whether big or small, has certain goals. However, achieving those goals as desired is a challenge for all. With Gap Analysis, you can examine your current performance and identify the problem areas to work upon.

What is a gap analysis template?

A gap analysis template helps you visualize the difference between the reality and target of your organization. This way you can encourage your employees and showcase to them that they can do much better and take the organization to newer heights. Here's what you can do with a gap analysis template:

  • Identify the current state of your business or a particular department
  • Identify what is expected from your business or a particular department
  • Identify the gaps between the actual state and expectations
  • Build a strategy to make improvements and fill those gaps.

What's included in Stackby's gap analysis template?

Stackby's gap analysis template includes two tables: GAP and Channels. The GAP table includes information about the gaps found in your business performance. You can state your goals and describe them separately.

For instance, one of your goals could be to increase the company's revenue. Then, you can identify what's lacking in achieving this goal.

The channels table includes information about the problems in your strategy across various channels such as Twitter, Facebook, email, Instagram, etc. This makes it particularly useful for marketing campaign tracking and social media analytics.

Who can use the gap analysis template by Stackby?

Gap analysis is often used by project managers and process improvement teams in an organization. Sometimes, operations teams working in operations management might also use a gap analysis. Even marketers focusing on marketing strategies can use gap analysis to analyze the problems with their campaigns.

What can you do with Stackby's gap analysis template?

Stackby's gap analysis template helps you do the following:

  • Track the current state and desired state of your business/ department/ project
  • Describe the gap identified between the current state and the desired state of your business
  • Define what corrective actions should be taken to remove the gaps
  • Decide which channels should be targeted to bridge different gaps identified in your business
  • Identify the problems in each channel such as Facebook, Twitter, Instagram, Email, etc.

For comprehensive campaign management, you can also integrate this with ad campaign planning and social media calendar templates to create a complete marketing workflow.

Why use Stackby's gap analysis template?

  • Gap analysis could be the first step to customer satisfaction
  • Gap analysis can be used to achieve competitive advantage by identifying the problems with different campaigns or strategies
  • Gap analysis can help narrow down the gap between perception and reality
  • Gap analysis can be useful in areas where performance measurements is a must
  • Gap analysis can make things much clear and more understandable for the whole team
  • Gap analysis can benefits the employees, encouraging them to enhance their productivity and working strategies

This template works seamlessly with other business management tools, whether you're handling sales operations, managing finance, or overseeing product management initiatives.

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