Public relations (PR) is an essential part of brand communication, helping businesses build credibility, engage with media, and manage public perception. Whether you're handling press releases, tracking media interactions, or managing outreach campaigns, staying organized is crucial. The Public Relations Template by Stackby offers an all-in-one system to streamline your PR activities, ensuring your team stays on top of every media engagement.
Designed for PR professionals, agencies, and corporate communication teams, this template enables efficient tracking of press contacts, media coverage, and campaign effectiveness, all in one place.
Managing PR efforts involves coordinating multiple tasks, such as:
Tracking media contacts and journalists
Planning and executing PR campaigns
Managing press releases and announcements
Monitoring media coverage and mentions
Recording interactions and follow-ups
Without a structured system, it’s easy to lose track of conversations, deadlines, and media relationships. This template centralizes all PR activities, allowing teams to manage communication seamlessly and ensure a strategic, data-driven approach.
This template includes structured tables tailored for PR professionals to organize and monitor campaigns effectively:
1. Media Contacts Table
Maintain a database of journalists, bloggers, and media outlets
Store contact details, social media profiles, and publication history
Track past interactions and outreach status
2. Press Releases & Announcements Table
Plan, draft, and schedule press releases
Assign responsible team members for content creation and distribution
Monitor publication dates and media pickups
3. PR Campaigns Table
Organize and track ongoing PR initiatives
Define campaign objectives, target audience, and key messaging
Assign tasks and track progress in real-time
4. Media Coverage Tracking Table
Log media mentions, articles, and news coverage
Categorize coverage as positive, neutral, or negative
Monitor brand sentiment and analyze PR impact
5. Interaction Log Table
Record emails, calls, and meetings with journalists and influencers
Track follow-ups to ensure timely engagement
Improve relationship management with organized notes and communication history
Each table offers customizable views, automation, and integrations to streamline PR workflows.
Comprehensive Media Contact Management: Keep a well-organized database of press contacts with key details and engagement history.
Effortless PR Campaign Tracking: Plan, execute, and monitor multiple PR campaigns simultaneously.
Automated Follow-Ups: Set reminders and track journalist interactions to ensure consistent outreach.
Press Release Organization: Manage, schedule, and distribute press announcements efficiently.
Media Monitoring & Sentiment Analysis: Keep track of how your brand is being covered in the media and assess impact.
Collaboration & Real-Time Updates: Share data with team members and work together seamlessly.
Public Relations Agencies: Manage client PR campaigns and media relations efficiently.
Corporate Communications Teams: Streamline internal and external communications.
Marketing & Branding Teams: Enhance brand visibility and engagement through structured PR efforts.
Startups & Small Businesses: Build strong media connections and execute impactful PR strategies.
Sign up for Stackby and access the Public Relations Template.
Customize tables to align with your PR strategy.
Add media contacts, campaign details, and press release schedules.
Use Stackby’s automation to set reminders for follow-ups and monitor media mentions.
Collaborate with your team to ensure smooth execution of PR campaigns.
With Stackby’s intuitive platform, managing PR efforts becomes more strategic, organized, and impactful.