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SEO Keyword Tracker
SEO Keyword Tracker

SEO Keyword Tracker Template

Track keyword rankings over time, monitor position changes, filter by page and intent, and report on SEO progress.

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SEO Keyword Tracker for SEO Teams 

Automate keyword research and track keyword performance with Stackby’s SEO Keyword Tracker Template, which connects to the Serpstat API to bring important SEO metrics directly into your spreadsheet-style workspace. Organize target keywords, monitor search data, and connect keyword records to your content table to keep keyword research and content planning aligned.

With this template, SEO and marketing teams can:

  • Organize target keywords: Bring your target keywords into a centralized sheet.
  • Connect to the Serpstat API: Retrieve available keyword data through an API-connected column.
  • Track key SEO metrics: Keep details such as cost per click (CPC), keyword difficulty, and search volume alongside each keyword.
  • Connect keywords to content: Link keyword records to your content table to track which posts target specific terms.
  • Support ongoing SEO planning: Keep keyword research and content records organized in one place.

What Is an SEO Keyword Tracker Template?

An SEO keyword tracker template is a structured workspace for collecting, organizing, and monitoring the keywords a website targets in search engines. It helps SEO professionals track keyword metrics, understand search demand, and connect keyword research with content planning.

Instead of maintaining separate spreadsheets for keyword lists, search metrics, and published articles, teams can keep related information connected in one workspace. Understanding the differences between spreadsheets and databases can help teams choose a more structured approach to managing SEO research.

A keyword tracker may include fields such as:

  • Keyword: The search term a page or article targets.
  • Search Volume: The estimated number of searches for a keyword over a given period.
  • Keyword Difficulty: An estimate of how challenging it may be to rank for a keyword.
  • CPC: The estimated cost per click associated with paid search advertising.
  • Search Intent: The likely goal behind a search, such as finding information, comparing options, or making a purchase.
  • Target URL: The page intended to rank for the keyword.
  • Content Status: Whether the related article or page is planned, in progress, published, or due for an update.
  • Last Checked: The date the keyword data was last refreshed.

These fields help teams connect keyword research with practical SEO decisions rather than simply maintaining a list of search terms.

Why Use an SEO Keyword Tracker Template in Stackby?

SEO work involves more than identifying keywords. Teams need to evaluate search opportunities, plan content, monitor changes, and coordinate tasks across writers, editors, and SEO specialists. Stackby provides a spreadsheet-style workspace that can help bring these activities together.

1. Keep Keyword Research in One Place

Store target keywords, search volume, CPC, difficulty, search intent, and related notes in a centralized database. This makes it easier for the team to review research without switching between disconnected files.

2. Automate Keyword Data Collection

Connect a column to the Serpstat API to retrieve supported keyword metrics into your sheet. This can reduce manual data entry, although the available data depends on the API functions, configuration, and account access.

You can also use Stackby Integrations to connect supported third-party tools and data sources where appropriate.

3. Connect Keywords With Content Planning

Link your keyword table to a content table so each keyword can be associated with its target article or landing page. Writers and SEO specialists can use this relationship to understand which keywords are assigned, which pages are published, and which content needs attention.

The Content Planning Template can help your team organize editorial work alongside keyword research.

4. Improve Team Coordination

A shared tracker gives team members a common place to review keyword priorities, add research notes, and follow content progress. Custom fields and views can help different team members focus on the information relevant to their work.

5. Support More Informed SEO Decisions

Organized keyword data helps teams assess potential opportunities using search demand, ranking difficulty, search intent, and content relevance. These metrics provide useful context, but they do not guarantee rankings or traffic growth. 



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Campaign & Content Planning
Desc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.

Title:Multi-Channel Performance Tracking
Desc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.

Title:Editorial Calendar View
Desc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.

Title:Team Collaboration & Approvals
Desc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows.

Key Features of the SEO Keyword Tracker Template

Stackby’s SEO Keyword Tracker Template is designed to help SEO and marketing teams organize keyword research and connect it with content planning.

1. Centralized Keyword Database

Keep your keyword list in one structured table with fields for search volume, CPC, difficulty, search intent, target URL, and other metrics relevant to your SEO strategy.

2. Serpstat API Integration

Connect your keyword data to the Serpstat API to retrieve supported SEO metrics directly into your Stackby workspace. The data available depends on your API configuration, selected functions, and Serpstat account permissions.

3. Keyword Metrics Tracking

Review important metrics alongside each keyword instead of manually transferring data between multiple tools. This makes it easier to sort and prioritize keywords according to your campaign goals.

4. Connected Content Table

Link your keyword records with a content table containing article titles, assigned writers, publishing dates, target URLs, and content status. This helps maintain a clear relationship between keyword research and published content.

5. Custom Fields and Views

Customize columns to match your SEO workflow. Use Stackby Views to organize keyword records by priority, search intent, content status, or assigned team member.

6. Workflow Automation

Use Stackby Automations to support recurring workflow tasks and notifications where your setup allows. This can help teams coordinate research and content production with less manual effort.

How to Set Up Your SEO Keyword Tracker Template

Setting up your tracker involves organizing your keyword list, connecting the API, and linking your research to your content workflow.

Step 1: Add Your Target Keywords

Start by entering the keywords you want to research or monitor in your keyword table. You can add keywords from existing research, content briefs, competitor analysis, or brainstorming sessions.

Consider including these fields:

  • Keyword
  • Topic or keyword group
  • Search intent
  • Target country or location
  • Target URL
  • Priority
  • Content status

Grouping keywords by topic or search intent makes it easier to identify related opportunities.

Step 2: Connect the Serpstat API

Configure the Serpstat API connection using the required credentials and supported API functions. Connect the relevant Stackby column or workflow to retrieve the metrics you want to track.

Before using the connection at scale, test it with a small set of keywords to check that the returned data matches the fields in your tracker.

Note: API access, available metrics, usage limits, and costs depend on your Serpstat plan and API configuration.

Step 3: Bring Keyword Metrics Into Your Sheet

Configure the tracker to populate the supported metrics, such as search volume, CPC, and keyword difficulty.

Review the returned values and record when the data was last updated. Search metrics are estimates and can change over time, so avoid treating a single snapshot as a permanent measure of keyword value.

Step 4: Connect Keywords to Your Content Table

Create a separate content table with fields such as:

  • Article or page title
  • Primary keyword
  • Secondary keywords
  • Target URL
  • Assigned writer
  • Publication date
  • Content status
  • Last updated date

Link the keyword records to the corresponding content records. This helps prevent multiple pages from targeting the same keyword unintentionally and makes it easier to identify keywords that still need content.

For broader editorial organization, the Content Planning Template can complement your keyword tracker.

Step 5: Create Views for Different SEO Tasks

Set up views for different stages of your workflow. For example, a writer may need a list of keywords awaiting content, while an SEO specialist may want to review high-priority keywords or pages scheduled for optimization.

Useful views include:

  • High-priority keywords
  • Keywords grouped by search intent
  • Keywords without assigned content
  • Articles in progress
  • Published pages due for review

Step 6: Review and Update Your Data Regularly

Set a consistent schedule for refreshing keyword metrics and reviewing content performance. Compare changes in search demand and difficulty with actual performance data from your analytics and search reporting tools.

Keyword metrics help inform your decisions, but actual impressions, clicks, rankings, conversions, and business relevance should also influence your priorities.

How Marketing Teams Use the SEO Keyword Tracker Template to Drive Growth

A keyword tracker becomes more useful when teams connect research to their everyday marketing activities.

SEO Specialists: Identify Keyword Opportunities

SEO specialists can organize keywords by search intent, topic, difficulty, and estimated demand. This helps them evaluate which opportunities are relevant to their website and identify subjects that need additional research.

Content Writers: Plan More Relevant Articles

Writers can use the tracker to understand the primary keyword, supporting terms, search intent, and target URL for each article. Connecting these details to a content table keeps keyword research close to the editorial workflow.

Digital Marketing Agencies: Coordinate Multiple Projects

Agencies managing multiple websites can organize keyword research by client, campaign, or project. Separate views and filters help teams focus on the right keywords without losing sight of the wider content strategy.

Agencies can also refer to database templates for marketing agencies for ideas on organizing campaign information and team workflows.

Marketing Managers: Prioritize Content Work

Marketing managers can use keyword metrics alongside business relevance, content gaps, and campaign goals to prioritize work. They can also review which keywords have assigned content and which opportunities still need attention.

Content Strategists: Connect Keywords With Campaign Goals

Content strategists can group keywords into topic clusters, map them to different stages of the customer journey, and connect planned articles to relevant campaigns.

The Marketing Campaign Tracker Template can complement this process by organizing campaign activities and related information.

How to Customise Your SEO Keyword Tracker Template for Your Team

Every SEO team has different reporting requirements, target markets, and content processes. Customizing your tracker helps keep the information relevant to the work your team actually does.

1. Add Fields That Match Your SEO Strategy

Alongside search volume, CPC, and keyword difficulty, consider adding:

  • Primary and secondary keyword labels
  • Search intent
  • Keyword cluster
  • Business relevance
  • Ranking URL
  • Current ranking position
  • Content owner
  • Content refresh date

Choose fields based on the data your team can reliably maintain and use.

2. Group Keywords Into Topic Clusters

Organize related keywords into groups such as product features, industry topics, informational questions, and comparison searches. This helps your team plan related content and identify gaps in topical coverage.

3. Create Priority Rules

Develop a consistent method for prioritizing keywords using factors such as search intent, relevance to your business, estimated demand, ranking difficulty, and content availability.

Avoid prioritizing keywords on search volume alone. A smaller, highly relevant search term may be more valuable to your business than a broad keyword with a large audience.

4. Connect Keyword Research With Content Updates

Link keywords to published articles and add a review date or content status. This makes it easier to identify pages that need refreshing, keywords without an assigned page, and potential overlaps between articles.

5. Connect Relevant Tools and Workflows

Use Stackby Integrations to connect supported tools and data sources where appropriate. Review the available integration options and API requirements before designing an automated workflow.

For additional performance context, read 10 Marketing KPIs to Measure for Online Business to understand how marketing metrics can support broader campaign decisions. 

Frequently asked questions

What is a SEO Keyword Tracker template?
A SEO Keyword Tracker template in Stackby is a pre-built, fully customisable database that helps content creators, SEO specialists, and digital marketing professionals organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the SEO Keyword Tracker template free to use?
Yes — the SEO Keyword Tracker template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the SEO Keyword Tracker template?
Click the 'Use Template' button on the SEO Keyword Tracker template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the SEO Keyword Tracker template?
The SEO Keyword Tracker template is ideal for content creators, SEO specialists, and digital marketing professionals. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the SEO Keyword Tracker template?
Absolutely. Every aspect of the SEO Keyword Tracker template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

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Google Search Console Reporting for SEO Teams Templates
Google Search Console Reporting
Google Search Console Reporting for SEO Teams  From deciding which phone to buy to finding directions to the nearest restaurant, people use google for everything today. Hence, visibility on Google has become a deciding factor in the success of any venture in the present time. So, the question arises. How do you analyse and improve your presence on Google? The answer lies in Google Search Console. What is Google Search Console?  Keep reading to find out. Simply put, Google Search Console will help you monitor and improve your website’s organic performance on Google. It analyses how Google views your website. Using the multiple tools provided by Google, you can significantly improve the website experience of your customers. Therefore, this is a must have for all businesses and so is the Google Search Console Reporting Template.  Why should you use Google Search Console? Google Search Console is used by everyone starting from business owners, web developers to SEO specialists. How does it help? It enables you to: Find queries that drive traffic to your website. View how often your website appears in Google search. List the sites that link to your website most often. Find out which pages on your website are more popular among users. Check your robot.txt file to view the pages that have been kept outside the purview of the search engine by you. Use the Fetch and Render tool to see how Google crawls your website. Fix your redirect and indexing problems. Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works. Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place. Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records. Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence. Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. How to use Google Search Console? The self-explanatory interface allows anyone to use the search console by simply following each step. Add your website to Google Console using ‘Add a property’. Verify to Google that you’re the owner of that website. Navigate your google search dashboard to view the data generated by Google about your website. Google Search Console generates a ton of data on multiple fronts to analyse and improve your website’s performance. However, keeping track of this data can often leave you confused and overwhelmed. Well, you don’t need to worry! We’re here to help you out with our highly sought-after Google Search Console Reporting Template. While the search console will analyse and report your website’s organic performance, you can store and view the data on our template. Using the Google Search Console Reporting Template, you can: Track the performance of multiple websites in one place. Monitor the impression count (An impression is generated every time your website URL appears in a search result).  Keep track of the position and clicks of your website (A click is generated every time a user clicks on the link and exits Google Search). View and monitor the CTR or click-through rate (CTR is calculated by dividing clicks by impressions). Stackby’s template performance is guaranteed to exceed your highest expectations. Analyse, optimise and improve your website’s performance with the best Google Search Console Reporting Template in the market! Also, with other integrations like Google Analytics, Ahrefs, Moz and others, you can create hybrid dashboards to track different metrics on Stackby. Grow your presence online organically using the Google Search Console Reporting Template. Checkout more related Templates : Product Competitor Analysis Ahref Seo Audit Google Analytics Report Facebook Ad Campaign  
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Ahrefs SEO Audit preview in Stackby Templates
Ahrefs SEO Audit
Ahrefs SEO Audit for SEO Teams  In the ever-evolving world of digital marketing, maintaining a strong online presence is vital for business success. A key element of improving your website’s visibility and performance is performing regular SEO audits. The Ahrefs SEO Audit Template in Stackby makes this process effortless, allowing you to track key SEO metrics, identify issues, and implement improvements with precision. Whether you're an SEO expert, a digital marketer, or a business owner, this template provides the right tools to monitor and enhance your website’s SEO health, ensuring it ranks higher on search engines like Google. Why Use the Ahrefs SEO Audit Template? Performing an SEO audit manually can be time-consuming and prone to errors. Some common challenges include: Difficulty tracking SEO progress over time Inconsistent reporting of SEO issues or performance Lack of insight into on-page and off-page SEO factors Unclear prioritization of issues for immediate action The Ahrefs SEO Audit Template helps solve these problems by consolidating all relevant SEO audit data in one place. With its automated reports and customizable features, you can easily track keyword rankings, site health, backlinks, on-page SEO issues, and technical SEO factors.Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. How the Ahrefs SEO Audit Template Works in Stackby This template consists of several key tables to monitor your website's SEO status and track progress effectively: 1. Site Overview Table Get a quick snapshot of your website’s SEO health with essential metrics such as: Domain Authority (DA) – A score indicating the website's overall SEO strength Organic Traffic – The number of visitors arriving from search engines Keyword Rankings – Track changes in rankings for target keywords Backlinks – Monitor the number and quality of backlinks to your site 2. SEO Issues & Fixes Table Track the issues identified during your SEO audit and monitor their status: Issue Type – Identify whether it's a technical issue, content gap, or backlink problem Priority – Categorize issues based on urgency (high, medium, low) Status – Track if the issue is pending, in progress, or resolved Action Required – Define the steps needed to fix each issue (e.g., improving page speed, adding meta descriptions, etc.) 3. Keyword Tracking Table Track the performance of your target keywords: Keyword – The search term you're targeting Current Position – The keyword's current ranking on search engines Search Volume – How many people are searching for the keyword monthly Keyword Difficulty – How competitive the keyword is in search results 4. Backlink Profile Table Monitor your backlink strategy: Backlink Source – The domain from which the backlink originates Anchor Text – The text used for the backlink Quality – Assess the quality of the backlink (DoFollow, NoFollow, etc.) Status – Track the status of each backlink, whether it’s live, lost, or broken 5. Technical SEO Table Ensure your website’s technical SEO is in top shape: Page Speed – Record loading times for various pages Mobile Usability – Check how well your website performs on mobile devices Crawl Errors – Track issues that prevent search engine bots from crawling your site Security Issues – Identify SSL and other security-related problems Key Features & Benefits  Comprehensive SEO Tracking – Monitor multiple aspects of SEO including keyword rankings, backlinks, and technical SEO  Automated Reports – Generate progress reports to easily identify areas for improvement Customizable Views – Filter and sort data based on your needs (e.g., high-priority issues first) Easy Collaboration – Share insights with your team or clients for seamless collaboration  Actionable Insights – Focus on the most critical SEO problems for quick resolution Real-Time Updates – Get instant updates to track your SEO performance over time Who Can Benefit from This Template? SEO Experts & Agencies – Simplify and streamline SEO audits for multiple clients Digital Marketers – Monitor ongoing SEO performance and adjust strategies accordingly Business Owners – Take control of your website’s SEO and track progress without needing technical expertise Website Developers – Identify technical issues and collaborate with teams to resolve them Getting Started with the Ahrefs SEO Audit Template Duplicate the template into your Stackby workspace Start filling in your site’s data such as domain authority, traffic, and keyword rankings Track issues found during the audit and mark them for resolution Monitor keyword rankings and backlink profiles for ongoing SEO performance Generate reports to present progress and identify the most pressing SEO issues
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Website SEO Audit preview in Stackby Templates
Website SEO Audit
Website SEO Audit for SEO Teams  Website seo audit is an analysis of your website’s health for search engines. The audit examines various aspects influencing how your website ranks in the search result. By identifying the strength and weakness you can optimize your website and make it understandable by search engines. To keep a record of this audit you can streamline the process with keeping all the records in a single template. Stackby offers the best website SEO audit template that gives you a comprehensive analysis to tackle both on page and technical SEO aspects You can seamlessly track everything the such as Keyword tracking: Where you can monitor your website’s performance for targeted keywords and identify the areas of improvement. This will offer you the opportunity to climb the search engine ranking. On page analysis: You can note down all the on page elements like title tags, meta descriptions, headers and internal linking. You can even ensure that the content is optimized for both search engine and user engagement. Technical SEO Audit: With the help of this template you can evaluate your website’s technical audit. This includes crawlability, indexation, website speed and mobile friendliness. You can identify all the technical roadblocks that might be hindering your search engine visibility or user experience Seamless Features of Stackby’s Website SEO Audit Template Here are some of the features of SEO website analysis report template Streamlined process: With the help of this user friendly template you get a well organized layout. The template guides you through each crucial SEO factor in a systematic manner. Data driven insights: You can record and analyze website data points for each and every section. With the help of this template you can track metrics like indexed pages, optimize title tags and mobile responsiveness. You can gain a clear picture of your website’s SEO. Proper optimisation: Each column of the template is designed with a designated space for marking elements such as industry or niche, business goals and site speed. It offers a quick visual overview that helps prioritize areas that need your attention. Collaboration: You can foster an easy collaboration by sharing the audit template with your team. This helps in a streamlined task allocation and a collaborative SEO approach. Proper reporting: Without any manual effort you can generate clear and insightful reports with data visualization. You can communicate and find every detail easily as well as track your website’s improvement progress over time SEO tool integration: The template helps you integrate with popular SEO tools including Google search console and Google analytics. You can import the data directly to simplify your audit process and save your time. Regular updates: The template is always updated with the latest SEO best practices. This gives a proper website evaluation and easily aligns with the ever evolving SEO landscape Advantages of Stackby's website SEO order template Now let's check out what are some powerful advantages of this website SEO audit free template Uncover SEO opportunities: The best part is that you can gain a valuable insight of your website's strength and weakness. Through this you can pinpoint the areas of improvement and focus on it. Enhance your websites performance: As you will be able to find the hidden SEO complications you can enhance your website’s performance by solving the problems. You can create a website that both search engines and users love. Save time and resources: The template has collaborative features which will make your auditing efficient and effective. You can focus on what matters the most without having a check on the website again and again. So don't wait, sign up at Stackby today and improve your website’s search engine ranking.
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Keyword Test preview in Stackby Templates
Keyword test
Keyword Test for SEO Teams  Keyword research and performance tracking are at the heart of successful SEO and PPC campaigns. Without structured monitoring, it’s nearly impossible to know which keywords drive traffic, generate conversions, and deliver ROI. That’s where the Keyword Test Template comes in. This ready-to-use template helps marketing teams, SEO specialists, and content strategists organize, track, and analyze keyword performance in one centralized workspace. Designed for flexibility and efficiency, the Keyword Test Template allows you to manage both the strategic aspects of keywords (like search volume, competition, CPC, and intent) and the tactical results (impressions, clicks, conversions, CTR, and conversion rate). With clearly defined fields, automated formulas, and AI-powered suggestions, you can quickly identify the most valuable keywords for your campaigns. Features of the Keyword Test Template Keyword Tests Table Store essential keyword metadata such as search volume, CPC (Cost Per Click), competition, and difficulty score. Classify each keyword by intent (Informational, Commercial, Transactional, or Navigational) for better targeting. Track the status of each keyword test (Not Started, In Progress, Completed) and assign ownership to team members. Use the AI Keyword Suggestions field to discover related opportunities for expansion. 2 Keyword Results Table Record impressions, clicks, and conversions for each keyword test run. Automatic formulas calculate CTR (Click-Through Rate) and Conversion Rate, ensuring consistent and accurate performance measurement. Monitor organic ranking positions and traffic generated. Add notes to capture qualitative insights, like campaign context or competitor activities. Benefits of Using the Keyword Test Template Data-Driven Insights: Go beyond gut feeling and measure keyword performance with hard numbers. Campaign Optimization: Identify high-converting keywords to double down on, while spotting underperformers that need adjustment. Collaboration-Friendly: Assign keywords to team members, track progress, and share results in real-time. AI Assistance: Leverage AI-generated keyword suggestions to continuously expand your campaigns. All-in-One Dashboard: Replace scattered spreadsheets with a structured, user-friendly template that integrates testing and results tracking. Use Cases SEO TeamsUse the template to track how your target keywords perform in organic search. Monitor impressions, rankings, and conversions to refine on-page optimization and content strategies. PPC Campaign ManagersRecord CPC and conversions for paid keywords to measure ROI. Track which keywords generate the most clicks and adjust bidding strategies accordingly. Content MarketersClassify keywords by intent and difficulty to build content roadmaps that align with searcher needs and business goals. Agencies and ConsultantsShare performance dashboards with clients to demonstrate results and justify campaign decisions with data-backed evidence. Founders and Small BusinessesFor entrepreneurs managing their own marketing, this template simplifies keyword tracking, making it easy to identify which terms bring traffic and sales. Why Choose This Template? The Keyword Test Template is more than just a spreadsheet—it’s a structured system for keyword management. By combining keyword attributes, campaign results, and automated performance metrics, it transforms raw data into actionable insights. Whether you’re running SEO campaigns, paid search ads, or hybrid strategies, this template gives you the clarity you need to invest in the right keywords. With its free-to-use and fully customizable design, the template adapts to businesses of all sizes. You can start small with a handful of keywords and scale up to hundreds as your campaigns grow. Conclusion The Keyword Test Template helps marketing teams unlock the full potential of their keyword strategies. From initial research to performance tracking, it ensures you always have visibility into what’s working and what needs improvement. Stop guessing and start testing—use this template to optimize your SEO and PPC campaigns, improve conversions, and drive business growth. 
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On Page SEO Reporting preview in Stackby Templates
On-page SEO Reporting
On Page SEO Reporting for SEO Teams  SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website. When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query. Why is SEO important? Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why? SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements. It increases visibility and enhances the user experience to a large extent. It increases traffic to your website, which can lead to greater conversions. Effective SEO can give you that extra edge over your competitor. Allows you to understand what users search for and optimize your website content accordingly. It is a cost-effective strategy to increase brand awareness and loyalty. Thus, SEO is the cornerstone of online marketing and brand awareness and Stackby’s On-page SEO Reporting Template serves as the foundation for SEO Success. A consistent SEO workflow also benefits from a broader understanding of how marketing activities are planned and managed. Stackby’s marketing management process article provides related context for organizing marketing work.  Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works. Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place. Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records. Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence. Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. What is On-Page SEO? When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO? Use of keywords in your website content and URL. Tracking the speed of your web pages. Adding a meta description to your article content. Adding paragraph subheadings (H1, H2) to enhance user experience. Perfect your website using all such methods and move on to off-page and technical SEO. Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy! , SEO teams can also benefit from a structured approach to tracking external ranking signals. Stackby’s blog on off-page SEO metrics would complement this on-page reporting workflow.  With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to: Keep track of every page or website that is a part of your SEO process. Record the document title and meta description used on the website. The Website SEO Audit Template can help organize audit findings and track follow-up work alongside on-page performance metrics.  Record and update the SEO audit score. Monitor the crawlable and canonical aspects of the website. Monitor and update all SEO related data as and when required. For teams using Ahrefs in their SEO workflow, the Ahrefs SEO Audit Template offers another way to organize audit information.  Now keep track of every detail of your website's technical SEO process with the On-page SEO Reporting template. Use it in tandem with Website Performance Tracking template to cover both performance and SEO metrics with Google PageSpeed API integration. Stackby’s integrations help connect external tools and bring related data into a shared workflow. Check out More Related Templated :Google Search Console Report Google Analytics Report Facebook Ad Campaign  
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Google E Commerce Reports preview in Stackby Templates
Google E-Commerce Reports
Google E Commerce Reports for SEO Teams  E-Commerce is the fastest growing industry right now with its roots in every part of the world. An eCommerce company which is engaged in selling of the products through online mode has to be aware of the transactions, the number of purchases, the number of items returned and all other things in order to eliminate any deviations. Google Analytics is used to determine these reports and tells the user about the activities going on in their e-commerce website. For broader website performance reporting, teams can also use Stackby’s Google Analytics Report Template, which brings key analytics metrics together in a structured reporting workflow. This helps the management understand what are the changes that are to be done, if any? But keeping a track of every google e-commerce report and every category can prove to be exhausting and time-consuming. A google e-commerce report template will help you get your work organised and keep everything on track in a single platform. Why do we need a Google Ecommerce Reports Template? With an e-commerce report, you can track your purchase activity on the website or app and see product-related information, e-commerce conversion rate, average order value, time to purchase, and every other data. For organic search performance alongside ecommerce data, the Google Search Console Reporting Template helps teams track clicks, impressions, CTR, and search positions.  With so much information to analyse, it must be hectic to go through every detail separately. In order to keep a track of every purchase transaction and to be able to pull up any information whenever needed; you need to have a google e-commerce report template. A dedicated Web Analytics Report Template can also help organise website sessions, conversions, traffic sources, and recurring analytics reporting.  With the template, your work will be much less because you will have access to all the information regarding the website in a single platform and it is easy to use. It gathers all the analytical information directly to the template for you to view seamlessly. Whether you need the report for managerial decision making or to attract investors, an e-commerce report template will make sure that you get your report in an attractive and easy way. For SEO teams that need to connect analytics reporting with ongoing SEO work, the Ahrefs SEO Audit Template provides a separate workflow for tracking keyword rankings, backlinks, technical issues, and SEO performance.  Template Features:Title:Customisable Fields & ViewsDesc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works. Title:Campaign & Content PlanningDesc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place. Title:Multi-Channel Performance TrackingDesc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records. Title:Editorial Calendar ViewDesc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence. Title:Team Collaboration & ApprovalsDesc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows. How can Stackby’s Google Ecommerce Reports Template help you? The google e-commerce reports template from Stackby is the perfect solution for any manager who needs to keep a track of every google analytics report. The template is designed in a way that it makes updating and reviewing very easy and the colourful theme encourages you to work more. SEO teams can connect this reporting workflow with other analytics and search data to maintain a more complete view of website performance. Stackby also supports Google Analytics integration, allowing teams to organise analytics data and reporting in a central workspace.  Using the Google Ecommerce Reports template, you will be able to: Connect and import the GA details for each view ID. Record the month, start date, and end date for which the data is being gathered and recorded. Track the quantity refunded and the quantity checked out. Record the quantity removed from and added to the cart. Track the quantity of the item. All of this falls under Ecommerce Quantity. In a similar manner, you can track the e-commerce translation, e-commerce product, e-commerce refund/ purchase, and e-commerce local transaction. Just link your google analytics account with the Google Ecommerce Reports template and all your e-commerce website reports will be ready for review automatically. For teams that also monitor organic search performance, Stackby’s Google Search Console integration can bring search analytics such as clicks, impressions, CTR, and position into Stackby.  For a broader SEO reporting workflow, teams can also organise technical audits with the Website SEO Audit Template , including keyword tracking, on-page analysis, technical SEO, and reporting.  Check out more related Templates :Ahref Seo Audit Google Search Console Report Google Analytics Report  
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Website Performance Management preview in Stackby Templates
Website Performance Management
Website Performance Management for SEO Teams  In the era of digital and technological revolution, your entire world can be reduced to the screen of a tablet! From shopping for everyday groceries to buying a car, we resort to the online world for literally everything! So, the companies selling their products and services have to ensure that the user experience of their website is flawless if they want customers to be loyal to their brand in the long run. A company’s primary online presence is its website. The website is used to launch and sell products and provide customer service. Now, consider a situation where you want to buy a company’s product. The first thing you’ll do is visit their website. However, if it takes too long for the website to load, there is a high chance that you will change your mind and switch to another brand. This clearly depicts the need for peak website performance and the inclusion of our Website Performance Management Template.  Every company monitors and manages particular aspects of their website to ensure that it is optimized to the max. This is website performance management. Website performance management is analyzing and monitoring the website to make sure that it interacts seamlessly with users. Why is it important? Ensures that the site’s content does not take too long to load. Enhances customer experience. Reduces bounce rates and, in turn, increases customer retention and contributes to brand loyalty. Increases the number of visits and conversions to your website. Creates a good impression and improves brand perception. How does Google’s PageSpeed Insights help? PageSpeed Insights is a tool that analyses your website and highlights the issues causing the low speed and performance of your website. It performs this function for both the mobile and desktop versions of your website. With PageSpeed Insights, you can conduct an on-page performance audit of your website to gauge its speed and improve its SEO rank. Once you’ve perfected your performance management plan, executing and keeping track of everything is key to success. That’s where our Website Performance Management Template comes in.  With Stackby’s Website Performance Management Template, you can integrate your website performance data from PageSpeed Insights and keep track and update each detail from a single interface! Using Stackby’s Website Performance Management Template, you will be able to: Track the performance of your website without any hassle! Store a list of the websites whose performance you’re tracking and analyzing. Import performance analysis data from PageSpeed Insights. Record the total byte weight and input latency. Monitor the request count and transfer sizes. Keep track of the bootup time. Record and monitor the speed index. Update the records to get a real-time analysis of your website’s performance. Stackby’s state-of-the-art performance review template will make website performance management a walk in the park for your SEO & marketing team!
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