Content Marketing Management Template

What is Content Marketing? 

Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. This content is generally created to attract the right audience, promote your brand, and increase sales. 

There is no denying that content marketing has become an indispensable part of every brand’s digital marketing and advertising strategy. The role of content marketers has become more demanding than ever. From conceptualizing content to finding the best keywords, creating high-quality content, publishing content, promoting content, and managing every step of the marketing process, content marketers have a lot on their plates. 

Challenges in Content Marketing Management 

The content marketing management template by Stackby is a single solution to help content marketing teams streamline their workflow. Generally, content marketers have to use separate tools for each step of the workflow. For instance, content marketers need the following: 

1. A digital editorial calendar to ensure that all deadlines are met
2. A digital asset management tool to store and organize the branded visuals
3. A tool to manage the content marketing projects and organize teams, processes, and budgets
4. A tool to organize keywords 
5. A tool to measure the success of the content marketing campaigns 
6. A tool to keep track of the content marketing strategy

This means at a minimum - a content marketing management team has to manage and work on at least 6 different tools. What if we combine all of them into one? 

Stackby brings you a content marketing management template that allows you to combine your content marketing calendar, manage and organize your brand visuals, organize keywords, keep a track of your budgets and streamline the whole content marketing process in one place. 

Who can use Stackby’s Content Marketing Management Template? 

Stackby’s Content Marketing Management Template is for content marketing teams, content managers, chief content officers, content marketing managers, content creators, content editors, publishers, social media specialists, outreach specialists, and more! 

What is included in Stackby’s Content Marketing Management Template? 

The Stackby Content Marketing Management template includes two main tables: Editorial and Keyword. The editorial table provides you with the complete picture of your content marketing strategy while the keywords table helps you manage and track keyword usage in your content. You can do the following with this template:

• Maintain a record of all kinds of posts or editorials you create for your business (Blog Posts, Customer Stories, Pages, etc.)
• Store the corresponding images associated with each editorial 
• Track the status for each editorial (Brainstorming, Published, Drafting, Revising, etc.)
• Keep a record of the writer for each editorial 
• Track whether the editorial is published or not
• Keep a record of the editors for every editorial 
• Tack the creation date and time for every editorial 
• Track the keywords associated with every editorial
• Record the URL for every editorial 
• Keep a record of keywords associated with every editorial 
• Track the number of articles published with a particular keyword 

Views included in Stackby’s Content Marketing Management Template

1. The template provides a Kanban view of the Status Pipeline which will help you track every editorial on the basis of their status. So, you can check which editorials are in the research phase, revising phase, promoting phase, and so on. 
2. The template also includes a Calendar view to track the publishing dates for every editorial. 
3. The template includes a Gallery view where you can keep a track of all the images related to every editorial.

How to define content Marketing Strategy ?

1. Define your core strategy : Begin by outlining your overall business objectives and how content marketing aligns with these goals. Determine your unique value proposition and what sets your brand apart.
2. Identify your Target Audience : Clearly define your target audience by considering demographics, interests, and pain points. Understanding your audience is crucial for tailoring content that resonates with them.
3. Outline Specific Objective : Establish measurable and realistic goals for your content marketing efforts. Whether it's increasing brand awareness, generating leads, or driving sales, having clear objectives provides direction.
4. Identify topics to cover : Research and brainstorm topics that align with your brand and cater to your audience's interests. Create a content calendar to plan and organise your content creation efforts.
5. Identify Distribution Channels : Determine the channels through which you will distribute your content. This may include social media platforms, email marketing, blogs, or even offline channels depending on your audience.
6. Collect Feedback : Actively seek feedback from your audience and internal teams. Use tools like surveys, comments, and analytics to gauge the effectiveness of your content and make informed adjustments.

Improve your Content Marketing Strategy by using Stackby

1. Streamlined Collaboration: Utilise Stackby to collaborate seamlessly with your team. Centralise information, assign tasks, and track progress in real-time.
2. Data Management: Organise and manage your content data efficiently with Stackby's customizable databases. Track key metrics, analyse performance, and make data-driven decisions.
3. Content Calendar: Create and manage your content calendar within Stackby. Plan, schedule, and track content releases to ensure consistency and alignment with your overall strategy.
4. Feedback Integration: Integrate feedback loops directly into your workflow using Stackby. Capture insights, identify trends, and make continuous improvements based on real-time feedback.
5. Performance Analytics: Leverage Stackby's analytical capabilities to measure the performance of your content. Track key metrics such as engagement, conversion rates, and ROI to refine your strategy over time. 

You can further connect this template with Google Analytics, Google Search Console, Slack, MailChimp, etc. and track the important content marketing metrics, send automatic messages, and do much more! Use our template today and streamline your content marketing management workflow.

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