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Content Marketing Management Template

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Content Marketing Management Template
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Content Marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. This content is generally created to attract the right audience, promote your brand, and increase sales.

There is no denying that content marketing has become an indispensable part of every brand's digital marketing strategy and advertising approach. The role of content marketers has become more demanding than ever. From conceptualizing content to implementing effective keyword research strategies, creating high-quality content, publishing content, promoting content, and managing every step of the marketing process, content marketers have a lot on their plates.

Challenges in Content Marketing Management

The content marketing management template by Stackby is a single solution to help content marketing teams streamline their workflow. Generally, content marketers have to use separate tools for each step of the workflow. For instance, content marketers need the following:

This means at a minimum - a content marketing management team has to manage and work on at least 6 different tools. What if we combine all of them into one?

Stackby brings you a content marketing management template that allows you to combine your content marketing calendar, manage and organize your brand visuals, organize keywords, keep a track of your budgets and streamline the whole content marketing process in one place.

Who can use Stackby's Content Marketing Management Template?

Stackby's Content Marketing Management Template is perfect for content marketing teams, content managers, chief content officers, content marketing managers, content creators, content editors, publishers, social media specialists, outreach specialists, and more! Whether you're managing social media planning and design or overseeing comprehensive content operations, this template adapts to your workflow needs.

What is included in Stackby's Content Marketing Management Template?

The Stackby Content Marketing Management template includes two main tables: Editorial and Keyword. The editorial table provides you with the complete picture of your content marketing strategy while the keywords table helps you manage and track keyword usage in your content. You can do the following with this template:

Content Management Features:

  • Maintain a record of all kinds of posts or editorials you create for your business (Blog Posts, Customer Stories, Pages, etc.)
  • Store the corresponding images associated with each editorial using integrated brand asset management
  • Track the status for each editorial (Brainstorming, Published, Drafting, Revising, etc.)
  • Keep a record of the writer for each editorial
  • Track whether the editorial is published or not
  • Keep a record of the editors for every editorial
  • Track the creation date and time for every editorial
  • Track the keywords associated with every editorial through SEO strategy integration
  • Record the URL for every editorial
  • Keep a record of keywords associated with every editorial
  • Track the number of articles published with a particular keyword

Advanced Analytics Integration:

For comprehensive performance tracking, you can integrate this template with various analytics tools. Monitor your social media analytics alongside your content performance, and use Google Search Console reporting to track your content's search visibility.

Views included in Stackby's Content Marketing Management Template

The template provides multiple viewing options to optimize your content management workflow:

Status Pipeline View:

The template provides a Kanban view of the Status Pipeline which will help you track every editorial on the basis of their status. So, you can check which editorials are in the research phase, revising phase, promoting phase, and so on. This works similarly to agile product planning methodologies but specifically designed for content workflows.

Calendar View:

The template also includes a Calendar view to track the publishing dates for every editorial. This communication editorial calendar approach ensures you never miss important publication deadlines and can coordinate with your broader marketing campaigns.

Gallery View:

The template includes a Gallery view where you can keep a track of all the images related to every editorial, functioning as a streamlined art inventory tracker for your content assets.

Integrations and Advanced Features

You can further connect this template with Google Analytics, Google Search Console, Slack, MailChimp, and other marketing tools to:

Streamline Your Content Distribution

Beyond content creation, this template helps you manage content marketing distribution across multiple channels. Whether you're tracking Instagram posts, Facebook campaigns, or Twitter engagement, you can coordinate all your content distribution efforts from one central hub.

Content Planning and Strategy

For teams focused on long-term planning, integrate your content marketing management with broader content planning initiatives. This ensures your day-to-day content creation aligns with your strategic marketing goals and product launch calendars.

Use our template today and streamline your content marketing management workflow while maintaining complete visibility across all your content marketing initiatives!
 

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