SEO, or Search Engine Optimization, is the strategy used to optimize the content of your website to increase its visibility and ranking in organic search engine results. SEO increases the quality and quantity of traffic through your website.

When a person looks for something on a search engine, the latter crawls through websites looking for content that matches the keywords entered by the user. Your job is to make sure that the search engine picks and displays your website first if it matches the user’s query.

Why is SEO important?

Companies across the globe are devoting increasing time and resources to SEO in recent times. The question arises: why?

• SEO focuses on organic results which are considered by users to be more credible and generate far more traffic than paid advertisements.
• It increases visibility and enhances the user experience to a large extent.
• It increases traffic to your website, which can lead to greater conversions.
• Effective SEO can give you that extra edge over your competitor.
• Allows you to understand what users search for and optimize your website content accordingly.
• It is a cost-effective strategy to increase brand awareness and loyalty.

What is On-Page SEO?

When you optimize the contents of your website itself to increase website traffic, it is called on-page SEO. On the other hand, when you optimize content by taking actions outside your website, it is called off-page SEO. External backlinks form a part of off-page SEO. What is covered under on-page SEO?

• Use of keywords in your website content and URL.
• Tracking the speed of your web pages.
• Adding a meta description to your article content.
• Adding paragraph subheadings (H1, H2) to enhance user experience.
• Perfect your website using all such methods and move on to off-page and technical SEO.

Mastering the art of SEO and keeping track of every aspect can be a daunting task. That’s why we’re here. Stackby’s Website SEO Performance Tracking Template is tailor-made to assist you in your SEO strategy!

With Google PageSpeed API integration, this Website SEO reporting template will track your SEO reports and help you optimize your website in real-time by allowing you to:

• Keep track of every page or website that is a part of your SEO process.
• Record the document title and meta description used on the website.
• Record and update the SEO audit score.
• Monitor the crawlable and canonical aspects of the website.
• Monitor and update all SEO related data as and when required.

Search engine optimization is carried out on multiple fronts and consists of several aspects and techniques. Backlinks form an essential part of any effective SEO strategy.

What are backlinks?

Backlinks are links from a page on a website to another website. It is a very common concept in search engine optimization and contributes to the ranking of a website on a search engine. Put in simple terms, when a web page links to any other page, it is called a backlink.

Before we go any further, let’s get an understanding of No Follow links and Do-Follow links. Nofollow links do not contribute to the ranking of a webpage. The presence of a nofollow tag tells the search engine to ignore that link. On the other hand, dofollow links are links without a nofollow tag. It is the default state of any link.

How will backlinks help you?

If you’re going to spend your time and resources developing and maintaining quality backlinks, you should know why they are so important?

• The number of backlinks indicates the popularity of your website.
• Quality links from authoritative websites add credibility to your web page. They tell a search engine that others vouch for and refer to your web page.
• Drive traffic to your website, which leads to increased awareness about your company or product.
• Increase the web presence and visibility of your website.
• For a backlink to significantly contribute to your company website’s search engine ranking, it should be from an authoritative, relevant, and quality site.
• Analyzing your website’s backlink profile enables you to understand if your current strategy is working in your favor.

What is Serpstat?

Serpstat SEO is a tool that can be used by your marketing team to conduct comprehensive SEO analysis and seo rank reporting of your website, including backlink audit and analysis.

However, keeping track and monitoring all the backlink analysis related data can sometimes be challenging. This is why we, at Stackby, developed an SEO Backlink Analysis Template!

With our seo reports template, you can import and integrate all your backlink data from Serpstat with the click of a single button! Out of all the available analytic report templates available, here’s why you should choose us.

Using our backlink analysis template, you will be able to:

• Keep track of the backlink analysis of all your websites.
• Monitor the total outlines, external domains, and referring IPs.
• Track the dofollow and nofollow links data.
• Record the referring links and referring domains.
• Monitor and update other backlink analysis data as and when required.

Keywords play a vital role in content creation and to bring out the website from other competitors. Using relevant keywords in your content is as necessary as writing down the correct information. The analysis of keywords is a crucial step that has to be performed to bring out the best keywords from the competitors’ other content

The keyword research template will help you find and manage all the keywords from different sites and let you know how many keywords have been used in each site’s content and frequency with the help of SerpStat's API. 

It is easy to perform keyword analysis when you have every site’s information available in one place and all the keyword’s status in the other column. Combine it with SEO plan template will make your work easy and help you in managing your keywords.

Why should you conduct & automate Keyword Analysis as a SEO Specialist?

Keywords are the key to make your content or campaign shine out among other competitors. It is important to have keyword analysis because it allows you to:

• Spend efficiently: With keyword analysis, you would know what the crucial keywords are and in which words to spend your money. 
• Eye trends: Relevant keywords that are on the trend will help you in attracting an audience. 
• Increase conversions: Identifying and using well-converting keywords will help you in getting a better return on investment. 
• Prioritize your time: With a keyword analysis template, it is easy to find relevant keywords. You would manage your time that otherwise wouldn’t be possible if there was no keyword analysis template.
• Find new markets: Use keyword analysis to find new leads and increase your horizon.

Despite all these advantages, most marketers do not spare enough time and money on keyword analysis because it consumes a lot of time. 

But with the help of this SEO strategy template, you can save a lot of time by getting to the relevant keywords in no time and automatically tracking the details (volume, difficulty etc.), making you more productive. 

Have you ever wondered how to help more people find our website? Or how to increase the traffic through your website? The best and easiest way to do this is SEO or Search Engine Optimization.

In the current digital era, most of us rely on search engines if we want to find something. Whether it’s the location of your restaurant, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have.

So, if you are running a company, it is essential to ensure that potential customers can find your website easily. It should be the first website that shows up when they search for your product or service. This is where SEO comes in.

SEO, or Search Engine Optimization, is the technique or process of optimizing your website and its content to increase its ranking on a search engine. Almost 94 % of people who google something click on links on the first page only. Hence, your website must be in the top few search results. This will help drive traffic to your website. Keep in mind, SEO is concerned with organic traffic and not the paid search results.

Why does your business need SEO?

• It is cost-effective and has a high return on investment.
• Drives traffic to your website, increasing brand awareness.
• The traffic pulled in by SEO can turn into conversions and boost your sales and revenue. 
• High ranking in search engines adds credibility to your website and improves brand perception.
• Customers prefer organic links over paid listings in a search engine.

What is Off-Page SEO?

SEO can be both on-page and off-page. Off-page SEO encompasses all the techniques used and efforts taken outside your website to improve its ranking in search engines. From backlinks to internal links and link building, experts use several methods to optimize a website’s off-page presence.

Are you struggling with managing your off-page SEO metrics? With too many website pages and even more metrics data, recording and tracking everything can be cumbersome. 

But with the help of Stackby’s Off-page SEO Metrics Template, you can create order out of that chaos. You can now integrate the interface with Moz SEO API for better easier tracking and better optimization.

Using Stackby’s Off-page SEO Metrics Template, you can:

• Record all the websites and their corresponding SEO data on a single platform.
• Monitor the domain authority and page authority scale data.
• Track the external backlinks and external redirects.
• Keep track of other off-page metrics, including root domains to page, nofollow pages, nofollow root domains, and external nofollow pages.
• Monitor and import all the above metrics from Moz API automatically.