Startup KPI Dashboard
Build, Measure, and Scale with the Startup KPI Dashboard by Stackby
Startups move fast—and if you’re not measuring what matters, you risk losing direction. Whether you’re an early-stage founder or part of a growing startup team, tracking your key performance indicators (KPIs) is essential to building a healthy, scalable company. The Startup KPI Dashboard Template by Stackby helps you do exactly that—easily and without needing a complex analytics setup.
This customizable template is designed to monitor critical startup metrics such as growth rates, MRR, churn, burn rate, runway, website analytics, user acquisition, and investor communications—all in one dynamic dashboard.
Key Tables Included in the Template
KPIs Overview
Track and visualize your startup’s high-level performance indicators like Monthly Recurring Revenue (MRR), Burn Rate, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Revenue Growth. Customize formulas and update values to suit your business model.
Sales & Revenue Tracker
Monitor your leads, deal pipeline, closed revenue, and monthly sales goals. See which channels are working best and where to double down.
Marketing Performance
Measure campaign effectiveness across various platforms (social, paid, organic), along with metrics like Cost per Lead (CPL), Impressions, Clicks, and Conversions.
Customer Metrics
Track your active users, signups, onboarding progress, and Net Promoter Score (NPS). Understand what’s working in your retention and support strategies.
Investor Updates
Keep all investor updates and key performance summaries centralized for easy sharing with stakeholders. Export reports or share a live view.
Runway & Burn Rate Tracker
Stay on top of your financial health. Visualize how long your capital will last, how fast you're burning, and your forecasted runway based on current metrics.
Why Use Stackby’s Startup KPI Dashboard?
No-code setup: You don’t need a data science degree or a dedicated BI team. Just plug in your numbers or connect via APIs to automate updates.
100% Customizable: Add or remove KPIs based on your industry or business stage. Tailor views for founders, marketing, product, and finance teams.
Multiple Views: Toggle between grid, kanban, calendar, and chart views. Use summary blocks and pivot charts to visualize trends instantly.
Real-time Reporting: Connect Stackby to platforms like Google Analytics, Stripe, or Facebook Ads via integrations to bring in live metrics automatically.
Collaboration-Ready: Share dashboards with team members or investors securely. Control permissions for editing or view-only access.
Use Cases
Founders: Monitor the pulse of your company, track traction, and stay investor-ready with real-time insights.
Startup Teams: Align sales, marketing, product, and ops teams on a single source of truth for growth.
Investors/Advisors: Share data in a structured format with stakeholders to maintain transparency and build trust.
Startup Studios & Incubators: Use it as a plug-and-play dashboard across portfolio companies for standard reporting.
Benefits of Using This Template
Get a holistic view of your startup’s health and performance.
Eliminate manual reporting with API integrations.
Stay aligned across teams with visual, easy-to-read dashboards.
Be investor-ready with structured, shareable insights.
Save time and stress by centralizing all metrics in one platform.
Whether you’re pitching for your next round or just trying to hit product-market fit, having the right data in front of you makes all the difference. The Startup KPI Dashboard Template by Stackby empowers you to build confidently, back your decisions with real numbers, and scale efficiently.