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Email Marketing and Tracking
Email Marketing and Tracking

Email Marketing and Tracking Template

Plan email campaigns, schedule sends, track engagement metrics, and manage your subscriber lists in one workspace.

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Free Email Marketing & Tracking for Marketers

Email marketing remains one of the most cost-effective and powerful tools in the digital marketer’s toolkit. Whether you’re nurturing leads, welcoming new customers, or launching a product, email campaigns can drive significant engagement—if tracked and optimized correctly. The Email Marketing & Tracking Template by Stackby is designed to simplify and supercharge your email efforts by centralizing campaign planning, performance tracking, and client engagement in one place.

Features That Power Your Email Strategy

This fully customizable template includes five comprehensive tables that cover the full lifecycle of your email marketing operations:

1. Dashboard

Get a bird’s-eye view of your email performance day-by-day. With fields like total campaigns sent, open rate, click-through rate (CTR), and top-performing campaigns, the dashboard allows you to track key metrics and identify high-impact days and strategies.

2. Email Campaigns

Plan and monitor every detail of your email campaigns—from subject lines and target lists to sends, opens, clicks, and conversions. This table lets you log both single campaigns and A/B tests, helping you make data-driven decisions about your messaging and frequency.

3. Client

Your audience is your biggest asset. Keep track of client details like email addresses, subscription dates, engagement scores, and current statuses (active, unsubscribed, bounced). This helps you segment your lists more effectively and refine your targeting over time.

4. Email Engagement

Get granular insights into how each client interacts with your emails. Record whether they opened, clicked, unsubscribed, or bounced from a specific campaign. These insights help identify which messages resonate and which need improvement.

5. A/B Summary

Testing is essential to optimization. The A/B Summary table lets you compare different email versions by tracking open rates, click-throughs, and conversions. Use this data to refine subject lines, CTAs, layouts, and more.



Template Features:

Title:Customisable Fields & Views
Desc:Tailor every column type — text, numbers, dropdowns, date pickers, file attachments — and switch between Grid, Kanban, Calendar, and Gallery views to match how your team works.

Title:Campaign & Content Planning
Desc:Plan campaigns end-to-end — from brief to publication — with status columns, owner assignments, and linked asset tables all in one place.

Title:Multi-Channel Performance Tracking
Desc:Pull live metrics from Google Analytics, Facebook Ads, or YouTube via API connectors and display them alongside your campaign records.

Title:Editorial Calendar View
Desc:Visualise all scheduled content on a built-in calendar to prevent publish-date clashes and maintain a consistent content cadence.

Title:Team Collaboration & Approvals
Desc:Assign reviewers, leave comments on individual records, and track approval status to streamline content sign-off workflows.

Benefits You’ll Love

  • All-in-One Campaign Management:
    Everything you need to manage your email efforts lives in one place. No more switching between tools and spreadsheets.
  • Real-Time Tracking:
    Update your template with the latest engagement and campaign data to instantly see trends and performance insights.
  • Client-Level Analysis:
    Measure how individual users interact with your emails to develop better segments and higher-performing automations.
  • Customizable Structure:
    Whether you're an agency, a small business, or a large enterprise, the fields and tables can be tailored to fit your unique workflows.
  • Built for Teams:
    Collaborate in real-time with team members across marketing, design, and analytics. Add comments, attach files, and assign tasks without ever leaving the template.

Who Is This Template For?

This template is ideal for:

  • Marketing Teams: Looking to centralize and optimize their email outreach.
  • Digital Agencies: Managing campaigns across multiple clients.
  • Small Businesses & Startups: Seeking a streamlined, scalable way to build relationships with leads and customers.
  • Freelancers & Solopreneurs: Who want to track campaign performance without investing in complex marketing platforms.

Use Cases

  • Campaign Planning & Review: Schedule upcoming emails, record past performance, and identify what’s working.
  • Performance Optimization: Run A/B tests and continuously improve based on hard data.
  • Customer Segmentation: Use engagement scores to identify and target your most valuable contacts.
  • Report Generation: Easily generate daily, weekly, or monthly performance reports from your dashboard.

Final Thoughts

With this Email Marketing & Tracking Template, you can take full control of your email marketing strategy from planning to performance review. Say goodbye to disjointed workflows and hello to streamlined, data-driven marketing—all in one place.

Get started today with this free, customizable template—only on Stackby. 

Frequently asked questions

What is an Email Marketing & Tracking template?
An Email Marketing & Tracking template in Stackby is a pre-built, fully customisable database that helps marketing teams, agencies, and content strategists organise and track all relevant data in one place. It combines structured tables, multiple views (Grid, Kanban, Calendar), and automation capabilities so your team can get started immediately without building from scratch.
Is the Email Marketing & Tracking template free to use?
Yes — the Email Marketing & Tracking template is completely free on Stackby. Simply sign up for a free Stackby account, copy the template to your workspace, and start customising it to fit your workflow. Premium Stackby plans unlock additional features like advanced automations, API connectors, and higher record limits.
How do I get started with the Email Marketing & Tracking template?
Click the 'Use Template' button on the Email Marketing & Tracking template page, log in or sign up for a free Stackby account, and the template will be copied directly into your workspace. You can then rename columns, add your data, invite team members, and configure views or automations to match your process.
Who should use the Email Marketing & Tracking template?
The Email Marketing & Tracking template is ideal for marketing teams, agencies, and content strategists. Whether you're a small team looking for a lightweight solution or a larger organisation that needs a scalable, collaborative database, this template provides a solid starting point that can grow with your needs.
Can I customise the Email Marketing & Tracking template?
Absolutely. Every aspect of the Email Marketing & Tracking template is fully customisable in Stackby — you can add or remove columns, change field types, create new linked tables, build filtered views, set up conditional colour coding, and configure automations. No coding knowledge is required to make any of these changes.

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