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Net Promoter Score Template

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Net Promoter Score Template
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Track Customer Loyalty and Improve Retention with Stackby’s Net Promoter Score (NPS) Template

Understanding what your customers truly think about your brand can be the difference between business growth and stagnation. That’s where Net Promoter Score (NPS) comes in. Stackby’s Net Promoter Score Template is designed to help you effortlessly collect, analyze, and act on customer feedback. Whether you're a startup, SaaS company, agency, or enterprise team — this template gives you a clear snapshot of customer satisfaction and loyalty, all in one place.

What is Net Promoter Score (NPS)?

Net Promoter Score is a customer loyalty metric that gauges how likely your customers are to recommend your product or service to others. Customers are categorized into three groups based on their rating (0–10):

  • Promoters (9–10): Loyal enthusiasts who will keep buying and refer others.
  • Passives (7–8): Satisfied but unenthusiastic customers.
  • Detractors (0–6): Unhappy customers who can damage your brand.

The score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

What’s Inside the Template?

This Net Promoter Score Tracker in Stackby helps you:

  • Collect customer responses via forms or integrations.
  • Categorize responses into Promoters, Passives, and Detractors.
  • Auto-calculate your NPS using formula columns.
  • Add follow-up notes or action plans based on feedback.
  • Visualize your data through charts and dashboards.

Pre-built columns include:

  • Customer Name and Email
  • Survey Date
  • NPS Rating (0–10)
  • Category (auto-calculated: Promoter, Passive, Detractor)
  • Feedback or Comment
  • NPS Score (formula)
  • Assigned Team Member
  • Status and Follow-up

You can also connect it with your CRM, email automation tool, or feedback platform using APIs or third-party tools like Zapier.

Key Features

Automated Categorization: Based on the score entered, customers are auto-labeled as Promoters, Passives, or Detractors.

Real-time Score Calculation: Instantly calculates your current NPS based on active responses.

Customizable Views: Filter and group data by rating category, date, or customer segment.

Action-Oriented Tracking: Assign team members to follow up and track resolution status.

Visual Analytics: View charts for NPS trends over time to spot customer sentiment patterns.

Benefits of Using Stackby’s NPS Template

  • Streamline Feedback Collection: Import survey data directly or link Stackby forms with your email campaigns.
  • Improve Customer Relationships: Quickly identify unhappy customers and take action to improve retention.
  • Data-Driven Decisions: Understand what’s driving loyalty and where you need to improve.
  • Cross-Team Collaboration: Assign follow-ups to support, product, or customer success teams.
  • Simple & Scalable: Works whether you're surveying 10 or 10,000+ customers.

Who Should Use This Template?

This template is ideal for:

  • SaaS businesses measuring user satisfaction post-onboarding or after support.
  • Product teams seeking feature feedback and sentiment analysis.
  • Marketing and customer success teams identifying brand advocates.
  • Agencies or service providers who want to track satisfaction across projects.
  • Ecommerce businesses looking to enhance post-purchase experience.

Use Case Example

Imagine you're a customer success manager at a growing SaaS startup. You’ve just rolled out a major update and want to see how customers respond. With this template, you can collect user feedback, tag their sentiment, and track changes in your NPS over time. It helps you spot if the new release delighted or frustrated your users — and make smarter decisions going forward.

Get Started Today

Ready to improve your customer feedback process? Use this free Net Promoter Score template by Stackby to measure what matters most — your customers' loyalty. Customize it to your needs, integrate it with your favorite tools, and start turning insights into action.

Try it now — no coding required, fully customizable, and free to use.   

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