Email marketing remains one of the most cost-effective and powerful tools in the digital marketer’s toolkit. Whether you’re nurturing leads, welcoming new customers, or launching a product, email campaigns can drive significant engagement—if tracked and optimized correctly. The Email Marketing & Tracking Template by Stackby is designed to simplify and supercharge your email efforts by centralizing campaign planning, performance tracking, and client engagement in one place.
This fully customizable template includes five comprehensive tables that cover the full lifecycle of your email marketing operations:
Get a bird’s-eye view of your email performance day-by-day. With fields like total campaigns sent, open rate, click-through rate (CTR), and top-performing campaigns, the dashboard allows you to track key metrics and identify high-impact days and strategies.
Plan and monitor every detail of your email campaigns—from subject lines and target lists to sends, opens, clicks, and conversions. This table lets you log both single campaigns and A/B tests, helping you make data-driven decisions about your messaging and frequency.
Your audience is your biggest asset. Keep track of client details like email addresses, subscription dates, engagement scores, and current statuses (active, unsubscribed, bounced). This helps you segment your lists more effectively and refine your targeting over time.
Get granular insights into how each client interacts with your emails. Record whether they opened, clicked, unsubscribed, or bounced from a specific campaign. These insights help identify which messages resonate and which need improvement.
Testing is essential to optimization. The A/B Summary table lets you compare different email versions by tracking open rates, click-throughs, and conversions. Use this data to refine subject lines, CTAs, layouts, and more.
This template is ideal for:
With this Email Marketing & Tracking Template, you can take full control of your email marketing strategy from planning to performance review. Say goodbye to disjointed workflows and hello to streamlined, data-driven marketing—all in one place.
Get started today with this free, customizable template—only on Stackby.