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Email Marketing & Tracking Template

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Email Marketing & Tracking Template
Use Template

Email marketing remains one of the most cost-effective and powerful tools in the digital marketer’s toolkit. Whether you’re nurturing leads, welcoming new customers, or launching a product, email campaigns can drive significant engagement—if tracked and optimized correctly. The Email Marketing & Tracking Template by Stackby is designed to simplify and supercharge your email efforts by centralizing campaign planning, performance tracking, and client engagement in one place.

Features That Power Your Email Strategy

This fully customizable template includes five comprehensive tables that cover the full lifecycle of your email marketing operations:

1. Dashboard

Get a bird’s-eye view of your email performance day-by-day. With fields like total campaigns sent, open rate, click-through rate (CTR), and top-performing campaigns, the dashboard allows you to track key metrics and identify high-impact days and strategies.

2. Email Campaigns

Plan and monitor every detail of your email campaigns—from subject lines and target lists to sends, opens, clicks, and conversions. This table lets you log both single campaigns and A/B tests, helping you make data-driven decisions about your messaging and frequency.

3. Client

Your audience is your biggest asset. Keep track of client details like email addresses, subscription dates, engagement scores, and current statuses (active, unsubscribed, bounced). This helps you segment your lists more effectively and refine your targeting over time.

4. Email Engagement

Get granular insights into how each client interacts with your emails. Record whether they opened, clicked, unsubscribed, or bounced from a specific campaign. These insights help identify which messages resonate and which need improvement.

5. A/B Summary

Testing is essential to optimization. The A/B Summary table lets you compare different email versions by tracking open rates, click-throughs, and conversions. Use this data to refine subject lines, CTAs, layouts, and more.

Benefits You’ll Love

  • All-in-One Campaign Management:
    Everything you need to manage your email efforts lives in one place. No more switching between tools and spreadsheets.
  • Real-Time Tracking:
    Update your template with the latest engagement and campaign data to instantly see trends and performance insights.
  • Client-Level Analysis:
    Measure how individual users interact with your emails to develop better segments and higher-performing automations.
  • Customizable Structure:
    Whether you're an agency, a small business, or a large enterprise, the fields and tables can be tailored to fit your unique workflows.
  • Built for Teams:
    Collaborate in real-time with team members across marketing, design, and analytics. Add comments, attach files, and assign tasks without ever leaving the template.

Who Is This Template For?

This template is ideal for:

  • Marketing Teams: Looking to centralize and optimize their email outreach.
  • Digital Agencies: Managing campaigns across multiple clients.
  • Small Businesses & Startups: Seeking a streamlined, scalable way to build relationships with leads and customers.
  • Freelancers & Solopreneurs: Who want to track campaign performance without investing in complex marketing platforms.

Use Cases

  • Campaign Planning & Review: Schedule upcoming emails, record past performance, and identify what’s working.
  • Performance Optimization: Run A/B tests and continuously improve based on hard data.
  • Customer Segmentation: Use engagement scores to identify and target your most valuable contacts.
  • Report Generation: Easily generate daily, weekly, or monthly performance reports from your dashboard.

Final Thoughts

With this Email Marketing & Tracking Template, you can take full control of your email marketing strategy from planning to performance review. Say goodbye to disjointed workflows and hello to streamlined, data-driven marketing—all in one place.

Get started today with this free, customizable template—only on Stackby. 

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