Vision and mission
A company’s vision and mission statements are more than just phrases on a website or in a presentation — they are the north star for every decision, every goal, and every team within the organization. These foundational elements communicate why thecompany exists, what it aims to achieve, and how it plans to get there. In today’s fast-paced and highly collaborative environments, businesses of all sizes must have a centralized, version-controlled system to track these guiding statements.
Whether you’re a startup crafting your first mission, a nonprofit aligning your impact goals, or a corporation re-evaluating your identity during a merger, this Vision and Mission Statement Template by Stackby helps you do it all — clearly, collaboratively, and with structure.
Key Features
1. Structured Statement Management
The Vision Mission Statements table acts as the master document for your company’s vision and mission. It provides an organized layout to manage:
Statement Type
Statement Text
Version Number or Revision Code
Owner/Author
Date of Last Review
Published Status
Supporting Notes or References
This table allows you to not only define what your company stands for, but also maintain a history of changes, assign ownership, and keep statements consistent across departments and campaigns.
2. Stakeholder Feedback Collection
The Stakeholders_Feedback table enables structured collaboration across leadership, HR, marketing, and more. Collect qualitative and quantitative feedback through:
Stakeholder Name & Role
Department or Team
Rating
Comment or Suggestion
Linked Statement
Timestamp of Feedback
This input becomes invaluable during board reviews, rebranding, or team alignment exercises — and it keeps everyone’s voice in the loop.
3. Organizational Profile Integration
The Organization Info table is particularly useful for teams that operate under multiple business units, brands, or product lines. For each unit, track:
Organization/Brand Name
Industry Type
Headquarters Location
Founding Year
Current Status
Website or Social Links
Associated Vision/Mission ID
Having this data in one place allows you to associate statements to specific brands, enabling better brand strategy and messaging consistency across the board.
4. Strategic Alignment
The Strategic Objectives table ensures your statements aren’t just philosophical—they’re linked to execution. For each objective, log:
Objective Name & Summary
Linked Statement
Key Results or KPIs
Start and End Date
Responsible Team or Owner
Current Status
Review Notes or Progress Updates
This creates an actionable framework that ties purpose to performance, helping leadership align daily work with high-level goals.
Real-World Use Cases
Startups defining brand identity and presenting to investors
Nonprofits establishing values and vision for donor outreach
Enterprise HR teams using it during onboarding and internal culture workshops
Marketing departments aligning external messaging with internal purpose
M&A teams conducting audits of vision/mission across merged entities
Consultants providing strategic guidance for organizational design
About Template
This comprehensive template comes with 4 pre-built tables and full relational linking:
Table NamePurposeVision Mission StatementsMaster repository of all company statements with version controlStakeholders FeedbackStructured stakeholder feedback and ratingsOrganization InfoCompany or brand profiles linked to their respective statementsStrategic ObjectivesGoals and metrics connected to each statement
All tables are customizable with Stackby. You can use Form View to gather input, Kanban View to track statuses, and Calendar View for milestone planning. The flexibility of Stackby allows you to tailor this template for quarterly reviews, leadership retreats, board meetings, or strategic planning cycles.
Final Thoughts
In a world where alignment and purpose drive performance, your vision and mission statements should be more than a checkbox. They should be living, breathing guides that adapt, grow, and inspire action. This template empowers your team to collaboratively define your future, track progress, and stay aligned across all levels of the organization.
Use the Vision and Mission Statement Template today —Free to use on Stackby.