If you are given a choice between reading a long, written description of a product or watching a YouTube video on the same, there is a high probability that you will choose the latter. 

Videos allow an individual to express their ideas and a company to showcase their products in a visual, interactive, and engaging format.

Videos are easy to understand and drive traffic to your company’s website. They are easily searchable and allow companies to showcase their products uniquely. You can reach a wider audience with your YouTube channel’s help and analyse the performance of your video via YouTube metrics.

However, planning and producing a video is not a simple endeavour. From the type of video, the video content to the budget allocated for the same, video production planning requires careful consideration of several factors.

After the video has been produced and uploaded, you also need to analyse its performance to understand if video production’s current strategy is working. YouTube metrics such as the number of views, likes, dislikes, comments, etc. give you an idea about your video’s performance.

However, planning the production of a video and tracking video metrics is not easy. With multiple videos and a wide range of metrics data, tracking everything can be quite a hassle. Well, don’t worry! Stackby is here with a solution for you!

We have created a video production template for you! Whether you run your own YouTube channel or a video production agency, everyone can use this template.

Here’s how you can use the template to streamline your production process and monitor YouTube video metrics in a single place. The template allows you to:

• Record the details of all the videos on a single platform.
• Store the details of the brand concerning each video.
• You can record the type of each video in the list. It can be a trailer, snippet, etc.
• Collaborate with your video production team to manage your process end to end. 
• Add the title of the video to the template itself. 
• Record the duration of the video in the video production planning template.
• Maintain and update the details as and when required.

You can also view the template in Kanban style which will help you to get clearer and quicker access to multiple information about a certain video.

You can also use the video production template to track the video metrics and manage your video reporting in the same place. 

All you have to do is integrate a column with YouTube API. This will allow you to pull in metrics data directly to your corresponding row. You can choose which information you want to look at, and can also refers it anytime to get the latest data.

You can track and monitor the number of likes, dislikes, views, comments, etc. and even bring title, description, video tags and more. You can schedule this API and sit back while you'll see your how your video is performing on YouTube in real-time. 

If you're a video production team or running a YouTube channel, this is a must for you. 

As a social media company what challenges to you face with workflow processes? Do you still manage your flow process on different spreadsheets? Would you rather have all your data and process mapped out on to a collaborative, single platform where everyone is on the same page vs. one where the processes are mapped onto different ones?

No matter what your Social Media strategy is, the Stackby Social Media Management Stack helps you manage your social media campaigns easily. Apart from putting in your social media plans, you can also track the channels that you have used and popularity of each social media post with the Metrics table in our template. Want something more elaborate for your social media team? Just adapt and add/replace your own fields. Collaborate with your team in real time on the status of each social media post or strategy, brainstorm, add URLs to access the post on the social media platform, attach images to be posted. Simply put – make the entire process transparent, organized and easy to track with Stackby’s Social Media Management Template. 

While creating and managing an email campaign, email verification refers to the process of confirming whether an email address is valid and active before sending the email.

Why is email verification so important?

With different marketing strategies and plans taking up most of your time, is it worth engaging your resources in email verification? The answer is yes! Email verification is an unavoidable and crucial aspect of email campaigning. Effective email verification will help you:

• Reduce the bounce rate. A bounce occurs when the email is no longer active, invalid, or incorrect.
• Ensure the legitimacy of the recipients of your email. Email campaigning, although important, is a process that requires hard work and resources. Hence, you want to make sure that actual potential customers are receiving the emails you sent.
• Create a database of valid emails that can be regularly used and updated by your marketing team.
• Eliminate spam and increase deliverability. The latter is the ability to deliver emails to the customer’s inbox properly.
• Increase your return on investment and boost your revenue.
• Protect your company’s reputation and information database.
• Create and report accurate email campaigning data.
• Enhance customer engagement and retention.

What is ZeroBounce?

ZeroBounce is an online email verification software which ensures that companies engaging in email marketing get the highest possible returns. It identifies and removes the invalid email addresses and spam domains to reduce the number of bounces and improve the deliverability of the entire email campaign. 

Using an effective email validation tool and regularly updating and checking your email list is the key to email marketing. Are you facing difficulty keeping track of the process? Well, don’t worry! With Stackby’s Free Email Verification Template, you won’t ever have to worry about sending emails to invalid addresses!

Integrated with ZeroBounce, this email verification template is your one-stop solution to a successful email campaign! Using the free email verification template, you can:

• Store and update your email list on a single platform. 
• Import email verification data from ZeroBounce with a single click!
• Track the status of each email address (Valid/ Invalid).
• Track the domain name associated with email addresses and the corresponding domain age in days.
• Increase email deliverability by focusing on verified emails.
• Check and record the SMTP provider for each email (Microsoft/ G Suite/ etc.).

Stackby’s email verification template will increase your chances of getting valid responses from potential customers and will, in turn, lead to increased sales and revenue! With a verified email list, you can send out more confirmation emails, product launch emails, and promotional emails.

Are you looking for new and innovative methods to increase the sale of your product and see your company grow? Let us introduce you to growth hacking experiments.

What are growth hacking experiments?

Growth hacking is a relatively new concept. As the word suggests, growth hacking is solely concerned with the company’s growth. It involves a process where several experiments are conducted across a variety of channels to grow a business and expand its customer base.

The concept of growth hacking has been around for a few years and is a significant reason behind the success of some very well-known start-up companies. It is less concerned with the process and more focused on the ultimate goal.

While traditional marketing techniques aim to increase the traffic through your website, growth hacking, or growth marketing focuses on the entire customer journey. Growth hackers use data to track customers through their journey and conduct various experiments at each level to increase the overall growth of the company.

Put; growth hacking is a data-driven, full-funnel marketing strategy! You may be wondering what the funnel is? Let’s breakdown the various parts of a growth hacking funnel:

• Awareness: Knowledge about your product. Are people aware of your product?
• Acquisition: The step of first engagement. What do customers see when they sign up?
• Activation: Did they sign-up for your product? What can you do to increase the chances that they will try out your product?
• Retention: Do they come back and buy again? What can you do to increase customer retention?
• Referral: Did they refer the product to their friends? How can you turn your current customers into channels of marketing?
• Revenue: How can you increase the revenue stream of your company?

Due to its continuously evolving and experimental nature, keeping track of the entire process of growth, hacking experimentation can be chaotic. Here’s Stackby to your rescue!

With our customizable Growth Hacking Experiments Template, you can create, strategize, and implement your growth hacks with immense ease! Using the growth hacking template, you can:

• Record all the growth hacking experiments planned and conducted.
• Add notes to each one for a better understanding of the process.
• Assign a category to each experiment (User Acquisition/ Automation/ Management/ Marketing/ Promotional Offer).
• Keep track of the channels on which the growth hacks are applied (Facebook/ Twitter/ Instagram/ Email/ Paid Ads/ Product Interactions/ LinkedIn).
• Track the funnel impact of each growth hack (High/ Medium/ Low).
• Assign a team to each experiment.
• Store the graphics related to each growth hacking experiment.
• Track the start and end date of each and monitor the status of the same (Yet to Start/ Planning/ Ongoing/ Completed).

Brainstorm ideas and experiments and implement them with minimum effort with Stackby’s Growth Hacking Experiments Template!

Every company needs to market their products or services they offer to grab the suited customers. Without marketing, people won't be informed about the product and the company itself, and it will be difficult for any company to attract eyeballs.

Any of your marketing efforts need to have a marketing plan for 100% results.

It takes time, effort and a lot of planning to build your marketing plan for it to change eventually; but is it worth it? 100%.

Creating your own marketing plan is worth each and every minute of your time because let’s face it – a business without a marketing plan is like a house without a blueprint.

Nowadays, marketing can be done in numerous ways. The most used platforms for marketing are Social media platforms like Twitter, Instagram, Facebook, LinkedIn, etc, YouTube, Television, Newspapers, etc.

Influencer marketing is also the rage nowadays wherein brands ask multiple influencers or actors/actresses to endorse their products.

Why do You Need a Marketing Plan?

Marketing plan is the way to create better goals for our business/product. You know what to expect out of your marketing efforts. It also helps you to have a clearer view of what aspect of marketing you need to focus on.

Last, but not the least, it helps you to be on track and be more consistent with your marketing efforts.

Sometimes however, it might become a bit frantic to track all the information regarding marketing plans on different platforms.

A marketing plan template from Stackby will help you keep track of the marketing plans and manage them in a single platform with easier accessibility.

How will Stackby’s Marketing Plan Template help you?

Stackby’s marketing plan template will allow you to keep tracking details of all the marketing plans that the company has and all other related information and make managing easier.

With Stackby’s marketing plan template, you can:

• Categorize your multiple marketing efforts at one place under the initiatives row
• Easily track the starting and ending dates of your different initiatives
• You can also keep track of the status of the initiative under the stage row – might be live, completed, in process, planning stage or just cancelled.
• You can easily get hold of the person who has been leading any of the initiatives under task owner.
• You can also check out what are the goals for each of your marketing initiatives.
• It is also easy for you to check which marketing initiative is utilizing which platform.
• Keep track of the following process of each of your marketing initiatives.
• Keep an easy track of different metrics related to your initiatives – total number of clicks, conversion, conversion rate, your budget, expenditure, targeted CPA, etc.
• You also get this template in the Kanban view for easier access and lookup.
• You can also categorize different initiatives according to your understanding by creating multiple sheets in your stack.

Other than this, Stackby’s templates are completely customizable and made for your ease of working.

This is true not just for life but also for business. With new companies emerging and achieving success, the competition for the available market is bound to increase rapidly. Competition drives innovation and creativity and gives you that extra push you need to boost your sales and revenue. There is no field or aspect of business that has been left untouched by competition.

What is competitor research and analysis?

When you identify, analyze, and research your competitor’s products, business plans, and marketing strategies, it is called competitor analysis. Before we move any further, let’s understand its importance.

Why is competitor analysis critical?

In the current market climate, you won’t find a single successful company that hasn’t devoted a significant portion of its product competitor analysis resources. The question is, why?

• Determines the strengths of your competitor’s product. You can use this information to analyze and improve your product.
• Points out the weaknesses of the same, giving you an edge over your competitor.
• It helps you estimate your sales and returns by keeping track of the various players in the market.
• Allows you to research and eventually adopt the best practices in every aspect of the business by analyzing your competition strategies.
• It gives you an idea of the current and upcoming marketing trends to plan and implement your business accordingly.

Competition can be both direct and indirect. Regardless of the type of competition or the size of your business, it is clear that no company can afford to ignore the numerous advantages associated with competitor analysis.

However, with an expanding market and rapidly increasing companies, keeping track of all your competitors can be quite a hassle. That’s why we’re here. Our Product Competitor Analysis Template, also known as competitive analysis template, you can easily:

• Record detailed information of all your competitors on a single platform. 
• Store the website URL of your competitor for future use.
• Track the products launched by each competitor and the average price associated with each product for comparison.
• Store the type of each product.
• Keep detailed records of the strengths and weaknesses of each product.
• Track the marketing strategies and channels associated with each for all your competitors.
• Monitor the popularity of your competitor’s product.
• Create a checklist to understand which features are associated with which competitor’s product.
• Track the number of competitors for each type of product.
• Monitor, track, and update the details regularly.

In this era of digital and technological revolution, your entire world can be reduced to the screen of your tablet! From shopping for everyday groceries to buying a car, we resort to the online world for everything!

So, the companies selling their products and services have to ensure that the user experience is flawless if they want customers to be loyal to their brand for a long time.

A company’s primary online presence is its website. The website is used to launch and sell products and provide customer service. Now, consider a situation where you want to buy a company’s product. The first thing you’ll do is visit their website. However, if it takes too long for the website to load, there is a high chance that you will change your mind and switch to another brand.

Hence, every company monitors and manages each aspect of their website to ensure that it is according to its needs. This is website performance management.

Website performance management is analyzing and monitoring the website to make sure that it interacts seamlessly with users. Why is it important?

• Ensures that the site’s content does not take too long to load.
• Enhances customer experience.
• Reduces bounce rates and, in turn, increases customer retention and contributes to brand loyalty.
• Increases the number of visits and conversions to your website.
• Creates a good impression and improves brand perception.

How does Google’s PageSpeed Insights help?

PageSpeed Insights is a tool that analyses your website and highlights the issues causing the low speed and performance of your website. It performs this function for both the mobile and desktop versions of your website. With PageSpeed Insights, you can conduct an on-page performance audit of your website to gauge its speed and improve its SEO rank.

Once you’ve perfected your performance management plan, executing and keeping track of everything is key to success. We can help with that!

With Stackby’s Website Performance Management Template, you can integrate your website performance data from PageSpeed Insights and keep track and update each detail from a single interface!

Using Stackby’s Website Performance Management Template, you will be able to:

• Track the performance of your website without any hassle!
• Store a list of the websites whose performance you’re tracking and analyzing.
• Import performance analysis data from PageSpeed Insights.
• Record the total byte weight and input latency.
• Monitor the request count and transfer sizes.
• Keep track of the bootup time.
• Record and monitor the speed index.
• Update the records to get a real-time analysis of your website’s performance.

Stackby’s state-of-the-art performance review template will make website performance management a walk in the park for your SEO & marketing team!

Email is still one of the most effective ways to market your service or product. Whether you are an agency, lead generation company, a marketer or a sales person, I bet it becomes a tad confusing when you have to choose a right copy for your email campaign. You also worry if you have used it previously or have not selected the appropriate one. 

Use this email Copy Management Template to plan and maintain your email copies and allocate it to the appropriate campaign. So that is 90% of your work done in advance. What remains is just adding it to the email campaign manager to send it to relevant contacts. 

This email copy management template is simple and lets you know when was the last time you used a template from the campaign and for which campaign. This template also helps you stagger the templates for different campaigns and it is easy for your marketing team to handle. 

Have you ever faced that situation where you send out an email campaign to prospects and realize that there were some errors in them? Secretly, everyone has been through one. Why not test an email copy before you send it out to your prospects? What better than an using an Email Campaign Testing Checklist to ensure that there are no errors.

Keep track of the quality of your campaign send outs by using this checklist. Just use and adapt. Share the URL with your Email Campaign Team so that they can easily test the final send copy. Use this checklist to double check grammatical errors, linking errors, signature errors and even language errors.

B2B Content Writing, also known as Business-to-Business Writing, is where one company creates content for other companies that comes under their target audience. This can be in blog articles, social media posts, Quora answers, and so on.

B2B content has its own format, writing style and of course - audience. Content marketing is an important marketing aspect of multiple businesses in the market and content is the main focus. 

However, keeping up with multiple industry trends, researching, creating content in different formats, and putting out content regularly can be a lot. Scheduling/Planning your content beforehand is a sure-shot solution of keeping up with everything a good content needs and producing content regularly. 

You can easily bring your team on-board, and keep track of all your content needs with Stackby’s B2B Content Calendar Template. You can easily use it to:  

• Track the details of all your content tasks on a single interface with minimum effort!
• Record the content's title and add a description for each article to facilitate better understanding and clarity among your team members.
• Keep a record of the keywords that need to be emphasized in the article.
• Monitor the current status or stage of the article. Your content could be in the planning, staging, production, editing, or live stage. This will allow you to keep track of your team’s progress.
• Keep an eye on the publishing date and completion date for each article. This will ensure that the work is completed and published within the deadline set by the company.
• Attach the thumbnail, if any, to the template for easier access.
• Record the content type for each one and attach links to relevant examples to help your team understand what you’re looking for.
• Maintain detailed records of all your team members. This includes recording their location, contact details, and job description. The same can be done for the team lead also. Add a photo of the lead to the template if necessary.

Stackby’s B2B Content Calendar Template offers multiple views to give you easier access to organizing and filtering your work! This includes the grid view, Kanban (stage) view, publishing date view, and the inbuilt content calendar view. Collaborate with your team and produce high-quality content with Stackby’s easy-to-use B2B Content Calendar Template!

Keyword Research is the most critical part of SEO. In case you’re looking to streamline your keyword research process you should grab our free keyword research template. 

Here are a few reasons to leverage this template - 

1. Directly fetch metrics like search volume, CPC, keyword difficulty, and more from Serpstat or from any tool of your choice using APIs. You just need to authorize your account using an API key.
2. Group your keyword using labels. This allows you to group keywords depending on the difficulty and other parameters. 
3. Collaborate with your team adding their email or sharing them the URL. 

Here are a few tips to keep in mind when doing keyword research -

1. Keyword difficulty scores might not be 100% accurate. Hence always ensure to check the competition yourself by doing keyword research. 
2. If you’re starting out, ensure to focus on long-tail keywords. Even though the search volumes might be low, it can give you higher conversions. 
3. A great hack to find keywords is extracting the organic keywords of the post ranking on the first position. 

To use the keyword research production template, just create a free account on Stackby and click on the “Copy Stack” button. Stackby helps non-technical folks make the most out of spreadsheets. Build and customize solutions the way you want.

This digital era has seen many changes and developments in almost everything. Our way of living, communicating, and even expressing has changed due to the influence of technology. But what has influenced us most is social media.

Social media is used for communicating and industries to attract eyeballs and advertise their products or services. Many social media apps are being used for this purpose, and Twitter is one of the most used platforms for advertising.

Nowadays brands are using in-built social media analysis reports to track their engagement rate. You can use these insights to determine which is your best performing content, when should you post to get the best engagement, follower’s growth, engagement and ROI.

Keeping track of them all and managing them separately is an overwhelming amount of work and can be very time-consuming.

A Twitter Metrics Template will help you keep all of your updated data on a single platform and keep your work as easy as possible.

Why do we need a Twitter Metrics Template?

As with any other managerial activity, you should also give social media a very serious consideration. Keeping updates about your customers and what they think about your brand and product is essential for any organization.

With the help of the Twitter Metrics Template, you will be able to:

• Track how much is your Twitter follower growth
• Know how engaged your Twitter followers are? 
• Track the number of times your product or brand was mentioned on Twitter
• Keep track of your tweets.
• Measure your Twitter activity. 
• Get your follower to following ratio.
• Get the number of clicks and likes.

You will be able to easily pull-out a lot of information to review and make marketing plans for the future. With google metrics, you come to know about your performance on social media. With this Twitter Metrics Template, you will be able to keep track of every data or activity that google metrics relays you.

How will Stackby’s Twitter Metrics Template help you?

With the Twitter Metrics Template. You can manage and track all of the Twitter activities in a single platform and one go. You have to link your Twitter account with the template, and you can track all Twitter analytics in real-time with this template in a much more organized way.

The template is completely customizable, and you can categorize and group the data and then filter it accordingly. It is quite easy and convenient to use and is easily accessible. The time you will save by using this template will be a boon for you as you will use your energy in some other productive work.

Using this template; you can:

• Pull in Twitter metrics by connecting using the Twitter API.  
• Track the number of impression counts.
• Monitor the like count and retweet count.
• Record the user profile clicks and reply count.

If you are getting started with or using Twitter marketing, this is the correct choice for you!

Advertising is an integral part of a company’s workflow. It serves a dual purpose. Advertising is both a promotional as well as a marketing activity.

Your company's product development team worked day and night to produce the best and most innovative product for your company. However, if you don't market the product properly by conducting strategic and well-planned ad campaigns, it won’t bring any revenue for the company.

Ad campaigns are conducted both online and offline on a vast range of platforms.

From social media, blogs, Google ads, WhatsApp messaging service to roadside banners and pamphlets, the companies choose the platform depending on the customer base they want to target.

An effective ad campaign directly leads to increased brand awareness and customer acquisition. It helps raise the visibility of your company's brand and corresponding product.

Personalized ad campaigns allow you to build a relationship with your customer base, which positively impacts brand loyalty. It allows you to launch your new products in front of a wide audience and attract as many potential customers as possible.

Before you go ahead with your advertising campaign planning process, it is important to analyze its cost-benefit ratio. The resources you spend on advertisements should not exceed the returns it brings in new customers.

You must choose the right platform and employ the right people who can develop creative and innovative ideas for the advertising campaign planning process.

To maximize their benefits, companies conduct ad campaigns on multiple platforms depending on the target audience. However, managing an advertising campaign planning process can be quite tedious and time-taking.

Stackby's Ad Campaign Planning Template will allow you to track multiple campaigns using a single platform. Bid farewell to the days when you had to go through multiple databases to extract the information you are looking for.

With Stackby's Ad Campaign Planning Template, you can easily store all the details of your ad campaigns. Using the template, you will be able to:

• Record the details of all the ad campaigns run by your company.
• Record the platform of each ad campaign. It can be Facebook, WhatsApp, physical advertisements like roadside banners, Telegram, Google Ads, emails, etc.
• Appoint an assignee for each campaign. You can also appoint multiple assignees.
• Store the details of each assignee under the assignee’s tab of the template. You can record the current position of the assignee.
• Maintain and update the contact details whenever necessary. This includes the phone number and email address and helps avoid any communication gap between your team members.
• Keep a check on the total number of ad campaigns that each assignee is responsible for.
• Monitor and update the details as and when required.

Collaborate with your marketing team to run the most effective ad campaign for your company using Stackby’s Ad Campaign Planning Template!

Publishing an editorial requires collaboration with several authors and adherence to article deadlines.

Looking for a template to help you track all your articles and authors? Well, your search is over! Stackby has developed a Print Editorial Calendar Template to assist you in organizing and publishing your monthly editorial! This template can be used for both print and digital editorials.

This template is a one-stop solution to all your editorial issues with its multiple views and easy-to-use interface. You can track and monitor the ongoing work to ensure that you can publish it in time!

Here’s how you can use our Print Editorial Calendar Template to streamline your work. Using this template, you will be able to:

• Record the details of every month’s issue in one place.
• Attach the cover page of each month to the template itself to facilitate easier access among your team members.
• Record the finishing date of each month’s editorial. Along with the finishing date, you can also track the release date. This will help you plan your work to ensure that it is completed on time.
• Store the main topic of the editorial. It can be anything ranging from social media, blockchain technology to quantum computing.
• Add notes and descriptions wherever necessary.
• Track the status of each month’s editorial (Research/ Designing/ Editing/ Final Check/ Released).
• Record the total number of pages and the total number of articles in the editorial.
• Use the kanban mode to view the data in cards categorized according to the editorial's current status.
• Record the details of all the articles being published under the Articles section of the template. Track the author of each article and the month when the particular article is being published.
• You can track the status of the article (Research/ Ready/ Under Review/ Final Edit/ Completed). You can organize the article-related data in cards divided according to article status in the kanban mode.
• Add attachments related to the article to the template and record notes if necessary.
• Track the scheduled completion date of each article.
• Record the details of the authors of each article. You can store their contact details in the template to ensure seamless communication.
• Track the number of articles assigned and worked on by each author. This will help you distribute the work equally and ensure that none of the authors is assigned too much or too little work.
• Maintain and update the details for each month’s issue.

Apart from the Kanban view, the print editorial calendar template also has an in-built calendar and gallery view that allows you to view your data in multiple formats. Collaborate with your authors and team members and publish each month’s editorial without any obstacles with Stackby’s Print Editorial Calendar Template!

Monitor your email campaign metrics using MailChimp API. 

Now that you are actively sending email campaigns through MailChimp, you want to know how your campaigns are doing. Instead of going to each campaign and manually picking up the data, use this template to pull in your campaigns’ details automatically via MailChimp integration. 

Monitor details of your campaign with sent, open, unique open, clicks and subscriber click rate/numbers. 

Let’s face it, running a podcast is hard, especially when you’re starting out. You need to have an effective plan in place to really see any sustainable results from your effort. This is right from thinking about an episode idea to publishing and tracking its results.

At StackBy we know this. Hence, we’ve created this podcast planning template. It covers everything from tracking your podcast episodes, guests, sponsorships, and more. We’ll go later in detail to find the usage of each sheet.

Here’s we’ve tried to cover all major elements in the podcast planning template. The template is divided into five different sheets -

1. Podcast Episodes - This sheet allows how to track the progress of each podcast idea, right from prospecting to when it goes live. You can sort by date, podcast status and even by the host (in case multiple people are collaborating on a single podcast)
2. Guests - This sheet helps you track the guests you’ve tried to approach and additional details like Job title, Company Name, and more.
3. Transcript - If you convert each episode into a transcript, this sheet will be very useful. You can use it to track the status of the transcript, especially when you’ve had the task outsourced.
4. Podcast Sponsorships - It lets you track all the current sponsorships and invoices.
5. Podcast ad units - Helps you map the ad units with the companies.

If you want to use the template, just create a free account on Stackby and click on “Copy Stack”. StackBy helps non-technical folks make the most out of spreadsheets. It allows you to build and customize solutions the way they want. Happy Podcasting!